Edukasi dan Tata Kelola Desa Wisata dalam pengembangan Pariwisata Desa di Desa Wisata Salawu Kabupaten Tasikmalaya
DOI:
https://doi.org/10.36276/jap.v7i2.1031Keywords:
Tourism village, Participatory Rural Appraisal, Digital marketing., GovernanceAbstract
Education and Governance of Tourism Villages in the Development of Village Tourism in Salawu Tourism Village, Tasikmalaya Regency
Salawu Tourism Village in Tasikmalaya Regency possesses significant natural, cultural, and creative economy potential. However, its development continues to face challenges, including limited community understanding, institutional governance, human resource capacity, and digital marketing. This community service activity aimed to enhance community capacity in tourism village management through community empowerment-based education, training, and mentoring. The method employed a participatory approach using Participatory Rural Appraisal (PRA), comprising needs identification, planning, training, mentoring, and evaluation. The activity partners included the Village Government, Village-Owned Enterprise (BUMDes), Tourism Awareness Group (Pokdarwis), and the local community. The results indicated increased understanding of the concepts of tourism villages, governance, hospitality, tourism packages, and digital marketing. The program strengthened collaboration and governance as a foundation for sustainable tourism development.
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