Pelatihan Inovasi Minuman Berbahan Coffee dan Strategi Promosi Produk di Kampung Wisata Kopi Sangit Bawah Langit, Bintan
Keywords:
Coffee Innovation, Community-Based Tourism , Local Empowerment, Experiential LearningAbstract
Training on Coffee-Based Beverage Innovation and Product Promotion Strategies in Sangit Bawah Langit Coffee Tourism Village, Bintan.
Kampung Wisata Kopi Sangit Bawah Langit in Bintan Regency represents a model of community-based tourism that leverages local coffee potential as its main attraction. However, limited product innovation and low digital literacy among local MSMEs hinder optimal development. This community service program aims to enhance local capacity in creating innovative coffee-based beverages and utilizing digital media for promotion. The method employed combines participatory approaches and experiential learning through hands-on training, discussions, product-making practices, and evaluation via pre- and post-tests. The proposed solution includes training in beverage innovation—such as lemongrass coffee mocktails and herbal coffee syrups—and digital marketing strategies using social media platforms. The results showed a 65% increase in participants’ understanding of digital promotion and the development of higher-value coffee derivative products. In conclusion, collaboration between educational institutions and local communities can effectively strengthen creative economy initiatives based on local potential and accelerate digital transformation in community-based tourism development.
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