Pemberdayaan Masyarakat Desa Wisata Tinalah Berbasis Pendampingan

Abstract

Community Empowerment of Tinalah Tourism Village Based on Mentoring

This program is a collaborative program between STIE "Pariwisata API" Yogyakarta and the Ministry of Tourism and Creative Economy (Kemenparekraf) and the Ministry of Village Development of Disadvantaged Regions and Transmigration (Kemendes PDTT). Desawisata Tinalah (Dewi Tinalah) is located in the village of Purwoharjo, Samigaluh District, KulonProgo. A village is rich in natural and historical attractions. This assistance aims to: (1) increase tourism knowledge about Sapta Pesona and its implementation, (2) tour package product management and (3) promotion of tourism products, especially digital marketing. Activities are carried out by training in the classroom and at the location of the activity, both at the camping ground, homestay, and production house. Results Based on the monitoring and evaluation of this empowerment activity, it provides a positive direction and is a trigger for the revival of digital promotion. The realization of social media containing active content that is consistently able to package integrated tourism products from the wealth owned by the village of Purwoharjo with the natural beauty of Dewi Tinalah and Puncak Kleco, historical tours of Rumah Sandi, Sriti Cave and the Farmers Museum to the promotion of local culture and culinary delights.