Desa Wisata Gerbang Utama Bantul
Inovasi Kegiatan Kepariwisataan dan Umkm untuk Kemandirian Ekonomi Masyarakat Kalurahan Trimurti
DOI:
https://doi.org/10.36276/jap.v4i1.424Keywords:
tourism activities, human resources, SMEs, kegiatan kepariwisataan, UMKMAbstract
Bantul Main Gate Tourism Village: The Innovation of Tourism And Smes Activities for The Economic Independence of Trimurti Sub-Distric Comunity.
Community service activities in the Trimurti Village focus on the Development of Tourism and SMEs. It was carried out using the Participatory Action Research (PAR) model, and it was then elaborated into several stages; situation analysis, partner group mapping, priority issue focus-based program, the application of solution resulting from the research, socialization, program implementation, supervision, monitoring, and evaluation. This activity aims to increase the economic independence of the people of Trimurti village as some weaknesses in terms of tour package making, product packaging, and digital social media-based marketing, which should be considered adequate as a marketing medium to attract the youth tourism market, can still be found. Tourism and SMEs' product packaging skill that can be considered lacking, including digital marketing, has made this village's potential less competitive in marketing compared to other districts in Bantul and DIY regions. The forms of activity programs that have been implemented during community service activities in Trimurti Village include (1) the Development of story comics guiding tours for Tourism Villages, (2) technical supervision for tourism village guiding, (3) preparation and calculation Training for tour package price rates for tourism villages (4) Implementation of the use of digital technology for tourism villages and tour packages sales (5) SMEs product photo training (6) Photography and digital content training for SMEs products (7) SMEs product designing and packaging training (8) SMEs product branding training (9) Social media management training for SMEs products selling accounts (10) SMEs product selling on the marketplace training (11) QRIS implementation as a marketplace payment method (12) Managing the legality of SMEs businesses.
References
Aryani, V., Rahadian, D., Axioma, A., Nasution, T., Yogantoro, D., Hutagalung, H. M., & Marbun, S. (2019). Buku Pedoman Desa Wisata Kementerian Pariwisata. Kementerian Pariwisata Republik Indonesia.
Arieli, D., Friedman, V. J., & Agbaria, K. (2009). The Paradox Of Participation In Action Research. Action research, 7(3), 263-290.
Asmoro, A. Y., Yusrizal, F., & Saputra, I. (2021). Pariwisata Berbasis Masyarakat di Desa Sekapuk: Sebuah Participatory Action Research. JPPM (Jurnal Pendidikan dan Pemberdayaan Masyarakat), 8(1), 30-47.
Bintoro dan Daryanto. 2017. Manajemen Penilaian Kinerja Karyawan. Cetakan 1.
Yogyakarta: Gava Media
Bungin, M. Burhan. 2007. Penelitian Kualitatif: Komunikasi, Ekonomi, Kebijakan
Publik, dan Ilmu Sosial Lainnya. Jakarta: Kencana Prenada Media Group.
Dewi, M. H. U., Fandeli, C., dan Baiquni, M., 2013. Pengembangan Desa Wisata Berbasis Partisipasi Masyarakat Lokal Di Desa Wisata Jatiluwih Tabanan Bali. Jurnal Kawistara, 3(2), 129–139.
Herdiana, D. (2019). Peran Masyarakat dalam Pengembangan Desa Wisata Berbasis Masyarakat.Jurnal Master Pariwisata (JUMPA). https://doi.org/10.24843/jumpa.2019.v06.i01.p04
Idah, Y. M., & Pinilih, M. (2020, June). Strategi Pengembangan Digitalisasi UMKM. In Prosiding Seminar Nasional LPPM Unsoed (Vol. 9, No. 1).
Masita, I. (2019). Pengembangan Desa Wisata Oleh Pemerintah Desa Babakan Kecamatan Pangandaran Kabupaten Pangandaran. Jurnal UNIGAL https://jurnal.unigal.ac.id/index.php/dinamika/article/view/2806
Naimah, R. J., Wardhana, M. W., Haryanto, R., & Pebrianto, A. (2020). Penerapan Digital marketing Sebagai Strategi Pemasaran UMKM. Jurnal IMPACT: Implementation and Action, 2(2), 119-130.
Rahmat Abdul, Minarwati Mira. 2020. Model Participation Action Research Dalam Pemberdayaan Masyarakat. Tanpa Kota: Aksara: Jurnal Ilmu Pendidikan Nonformal
Undang-Undang Republik Indonesia Nomor 10 Tahun 2009. Undang-Undang Republik Indonesia Nomor 20 Tahun 2008
Sidiq, A. J., & Resnawaty, R. (2017). Pengembangan Desa Wisata Berbasis Partisipasi Masyarakat Lokal Di Desa Wisata Linggarjati Kuningan, Jawa Barat. Prosiding Penelitian Dan Pengabdian Kepada Masyarakat, 4(1), 38-44
Qomar, M. N., Karsono, L. D. P., Aniqoh, F. Z., Aini, C. N., & Anjani, Y. (2022). Peningkatan Kualitas Umkm Berbasis Digital Dengan Metode Participatory Action Research (PAR). Community Development Journal: Jurnal Pengabdian Masyarakat, 3(1), 74-81
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Fian Damasdino, Fuadi Afif, sahlit sugesti, Anggita Dyah Putri Nuraeni, Bulqis Purnama Dewi , Nur Dina Camelia, M. Ikhlasul Amal, Anggi Puspa Baharezky, Viya Riska Safitri
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Copyright Holder is the Author
