Pendampingan UMKM Desa Kedongdong Kidul di Era Digital

Authors

  • Hadi Fakultas Ekonomi dan Bisnis Islam, UIN Siber Syekh Nurjati Cirebon
  • Khairunnisa Fakultas Ekonomi dan Bisnis Islam, UIN Siber Syekh Nurjati Cirebon
  • Fuadi Afif Sekolah Tinggi Pariwisata AMPTA Yogyakarta
  • Holis Fakultas Ekonomi dan Bisnis Islam, UIN Siber Syekh Nurjati Cirebon

DOI:

https://doi.org/10.36276/jap.v6i1.755

Keywords:

UMKM, Pemasaran Digital, Teknologi, Pelatihan, Literasi Digital

Abstract

Assistance for MSMEs in Kedongdong Kidul Village in the Digital Era

This community service activity aims to improve the understanding and skills of micro, small, and medium enterprises (MSMEs) in Kedongdong Kidul Village in utilizing digital technology, particularly in marketing and business management. The program was conducted through seminars and training sessions focusing on the use of social media and e-commerce platforms as digital marketing tools. Additionally, intensive mentoring was provided to assist MSMEs in implementing the digital technologies learned. The results indicated a significant improvement in participants' understanding of digital marketing, although challenges such as limited infrastructure and low digital literacy remain obstacles. To address these issues, further programs focused on enhancing digital literacy and improving technological infrastructure are recommended. This activity has made a significant contribution to supporting the development of digital-based MSMEs in rural areas, especially in the era of globalization and digital transformation..

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Published

2025-01-16

How to Cite

Sulistyo Hadi, Hafni Khairunnisa, Afif, F., & Abdul Holis. (2025). Pendampingan UMKM Desa Kedongdong Kidul di Era Digital. Jurnal Abdimas Pariwisata, 6(1), 79–85. https://doi.org/10.36276/jap.v6i1.755

Issue

Vol. 6 No. 1 (2025): Jurnal Abdimas Pariwisata

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Articles

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Copyright (c) 2025 Hadi, Khairunnisa, Fuadi Afif, Holis

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