Pelatihan dan Pendampingan Pemasaran Berbasis Digital Guna Meningkatkan Tingkat Kunjungan Wisatawan bagi Pengelola Desa Ekowisata Pancoh

Authors

  • Endang Widayati STIE Pariwisata API
  • Tuti Panghastuti
  • Sulistiono
  • Andreas Dian Anggi Kusuma

DOI:

https://doi.org/10.36276/jap.v7i1.749

Keywords:

Pelatihan dan Pengembangan, Digital Mrketing, SIKT, Pelayanan Prima, Desa Ekowisata Pancoh

Abstract

Digital-Based Marketing Training and Counselling to Increase the Level of Tourist Visits for Pancoh Ecotourism Village Managers. Pancoh Ecotourism Village, located in Girikerto, Turi District, Sleman Regency, Special Region of Yogyakarta, has comprehensive tourism appeal in terms of attractions, amenities, and accessibility. However, the village experienced a significant decline in visitor numbers during the Covid-19 pandemic and continues to face limitations in human resource capacity. This community service program aims to enhance managerial capacity through digital literacy training, digital marketing training and mentoring, tourism village governance training, excellent service training, and assistance with the Integrated Financial Information System (SIKT). The implementation method consists of socialisation, training, technology application, mentoring, evaluation, and program sustainability. The results show improved understanding and implementation of digital literacy, digital marketing, SIKT, tourism village management, and excellent service, which are expected to increase visitor numbers to Pancoh Ecotourism Village.

Author Biographies

Endang Widayati, STIE Pariwisata API

Endang Widayati adalah dosen di STIE Pariwisata API Yogyakarta. Bidang keahliannya meliputi manajemen pariwisata, ekonomi pariwisata, dan pengembangan destinasi. Aktif dalam penelitian dan publikasi ilmiah yang berfokus pada pengelolaan pariwisata berkelanjutan serta penguatan kelembagaan pariwisata.

Tuti Panghastuti

Tuti Panghastuti merupakan dosen di STIE Pariwisata API Yogyakarta. Minat penelitiannya mencakup manajemen perhotelan, sumber daya manusia pariwisata, dan kualitas layanan. Ia aktif dalam penelitian, publikasi ilmiah, serta kegiatan pengabdian kepada masyarakat di bidang pariwisata dan hospitality.

Sulistiono

Sulistiono adalah dosen di STIE Pariwisata API Yogyakarta. Fokus kajian akademiknya meliputi manajemen bisnis pariwisata, kewirausahaan, dan pengembangan usaha pariwisata. Ia aktif menulis artikel ilmiah serta terlibat dalam penelitian dan pengabdian masyarakat yang mendukung pengembangan ekonomi pariwisata.

Andreas Dian Anggi Kusuma

Andreas Dian Anggi Kusuma merupakan dosen di STIE Pariwisata API Yogyakarta. Bidang minat risetnya meliputi pemasaran pariwisata, perilaku konsumen, dan strategi promosi destinasi. Ia aktif dalam kegiatan penelitian dan publikasi ilmiah yang berkontribusi pada pengembangan pariwisata berbasis pasar.

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Published

2026-01-15

How to Cite

Widayati, E., Panghastuti, T., Sulistiono, & Dian Anggi Kusuma, A. (2026). Pelatihan dan Pendampingan Pemasaran Berbasis Digital Guna Meningkatkan Tingkat Kunjungan Wisatawan bagi Pengelola Desa Ekowisata Pancoh. Jurnal Abdimas Pariwisata, 7(1), 95–103. https://doi.org/10.36276/jap.v7i1.749

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Vol. 7 No. 1 (2026): Jurnal Abdimas Pariwisata

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