Pelatihan dan Pendampingan UMKM menuju Kawasan Wisata Kampung Batik Laweyan
DOI:
https://doi.org/10.36276/jap.v7i2.519Keywords:
UMKM, Laweyan, Pelatihan, Pendampingan MasyarakatAbstract
Training and Assistance for MSMEs in Developing Laweyan Batik Village into a Tourism Area.
The community service activities were carried out in Laweyan tourism village, targeting 20 MSMEs. Activities include the introduction of simple bookkeeping methods and online marketing to support business development. The method used was to provide training and continued mentoring for 2 months related to the material presented in the training. The result of this activity is that participants are able to perform simple bookkeeping for their business and conduct online marketing through social media with content that can attract buyers. Overall, the participants showed enthusiasm for the training and mentoring.
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