The Relationship Between Knowledge, Awareness of Consequences, and Tourist Attitudes Toward Plastic Waste Disposal Behaviours at Natural Tourist Destinations
DOI:
https://doi.org/10.36276/mws.v23i2.956Keywords:
Sustainable tourism, Tourist behavior, Environmental knowledge, Tourist attitudes, Waste managementAbstract
Currently, tourism activities in Indonesia are increasingly being directed towards sustainable tourism. Many programs have been designed by the government and destination owners to support this initiative, such as movements to reduce plastic waste at destinations or events. However, these programs have not been well supported by tourists. Findings from the field and previous research show that many tourists still dispose of their plastic waste carelessly. The aim of this study is to identify the level of knowledge, the response to the consequences of plastic waste disposal, attitudes, and behaviour’s of tourists regarding plastic waste disposal. Additionally, this research is expected to contribute recommendations to the government and other stakeholders to create programs that prevent tourists from disposing of or generating plastic waste in order to achieve the SDGs 2030 goal of "Sustainable Tourism." The method used is quantitative with descriptive and verificative analysis. The findings of this study reveal a gap between attitudes and behaviour's regarding plastic waste disposal at natural tourist destinations. Visitors in this study, who are predominantly young, have good knowledge, awareness, and attitudes toward the behaviour of disposing of plastic waste at natural tourist destinations, but they do not practice these behaviours’. This study suggests that in order to create more significant change, a comprehensive education strategy is necessary, such as outreach, informational campaigns, and participation in environmental cleanliness activities. The use of digital technology, such as mobile apps, can also strengthen awareness and motivate more responsible behaviour. Furthermore, strengthening social norms through community campaigns and cross-sector collaboration between the government, tourism managers, and local communities is key to creating an environment that supports sustainability.
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