The Role of Tourism Business Actors in The Mandalika Special Economic Zone in Supporting Sustainable Tourism through Digital Innovation and Hospitality Services

Authors

  • Muhammad Husni HM Program Studi Divisi Kamar, Politeknik Pariwisata Lombok
  • Saiful Fahmi Program Studi Divisi Kamar, Politeknik Pariwisata Lombok

Keywords:

Sustainable Tourism, Digital Innovation, Hospitality, Mandalika SEZ

Abstract

This study aims to evaluate the role of tourism businesses in the Mandalika Special Economic Zone (KEK) in supporting sustainable tourism through digital innovation and hospitality services. The background of this study is the challenge of the gap between sustainable policies and practices in the field, low local community involvement, and the socio-cultural and environmental risks of large-scale tourism development. The study used a qualitative descriptive approach using interviews, observation, and documentation techniques with tourism businesses, including hotels, travel agents, restaurants, and other related parties. The results show that digital innovations, such as operational digitisation, green tourism promotion, and strengthening local partnerships, have supported the efficiency and sustainability of the tourism sector. Meanwhile, sustainable hospitality services are reflected in environmental conservation practices, socio-economic community involvement, and tourist education. These findings confirm that businesses in the Mandalika SEZ are not only oriented towards economic profit but also play a role as agents of change towards inclusive, responsible, and sustainable tourism.

Author Biographies

Muhammad Husni HM, Program Studi Divisi Kamar, Politeknik Pariwisata Lombok

Muhammad Husni HM is a lecturer in the Diploma 3 Study Program, Rooms Division, Lombok Tourism Polytechnic, specialising in Hospitality. He is registered with SINTA (ID: 6788115) and actively writes scientific publications. Google Scholar profile: https://scholar.google.com/citations?hl=en&user=CZS_R80AAAAJ

Saiful Fahmi, Program Studi Divisi Kamar, Politeknik Pariwisata Lombok

Saiful Fahmi is a lecturer in the Diploma 3 Study Program, Rooms Division, Lombok Tourism Polytechnic, specialising in Tourism Management. He is active in scientific publications and is registered with SINTA (ID: 6788319) and ORCID (0009-0003-8847-2757). Email: Saifu.fahmi@ppl.ac.id. Google Scholar profile: https://scholar.google.com/citations?user=RgIgemwAAAAJ&hl=en&oi=ao

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Published

2025-11-15

How to Cite

Husni HM, M., & Fahmi, S. (2025). The Role of Tourism Business Actors in The Mandalika Special Economic Zone in Supporting Sustainable Tourism through Digital Innovation and Hospitality Services. Media Wisata, 23(2), 393–402. Retrieved from https://jurnal.ampta.ac.id/index.php/MWS/article/view/942

Issue

Vol. 23 No. 2 (2025): Media Wisata

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Copyright (c) 2025 Muhammad Husni HM, Saiful Fahmi

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