Analisis Strategi Pengembangan Situs Cagar Budaya Gunung Padang Sebagai Destinasi Wisata dan Peninggalan Sejarah Kebudayaan

Authors

  • Faizal Hamzah Sekolah Tinggi Pariwisata ARS Internasional, Bandung
  • Hary Hermawan Sekolah Tinggi Pariwisata AMPTA Yogyakarta
  • Debi Srinatami Sekolah Tinggi Pariwisata ARS Internasional, Bandung

DOI:

https://doi.org/10.36276/mws.v19i1.66

Keywords:

cultural, heritage, cultural history, development strategy

Abstract

Mountain Heritage Site Padang has a huge potential ranging from its functions, values, and history as a cultural heritage, but behind the potential site of Gunung Padang heritage sites still need to create an optimal development strategy. The research method used in this study is a qualitative research method that whilst the description method, data collection is done by the interview methods of observation and documentation then analysis used in this study using a SWOT analysis so that it will eventually produce a strategy of the analysis results using the SWOT matrix. From the results of the research can be known that the right strategy that must be run on the site of Gunung Padang Cultural Reserve is a strategy that utilizes strengths through opportunities that exist so as to cover the various weaknesses that exist, the strategy can include the development of tourism facilities and infrastructure, service system, preservation site of cultural conservation, and improve the media promotion

Author Biographies

Faizal Hamzah, Sekolah Tinggi Pariwisata ARS Internasional, Bandung

Dosen, Sekolah Tinggi Pariwisata ARS Internasional, Bandung

Hary Hermawan, Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Dosen, Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Debi Srinatami, Sekolah Tinggi Pariwisata ARS Internasional, Bandung

Mahasiswa, Sekolah Tinggi Pariwisata ARS Internasional, Bandung

References

Darna, N., & Herlina, E. (2018). Memilih Metode Penelitian Yang Tepat: Bagi Penelitian Bidang Ilmu Manajemen. Jurnal Ilmu Manajemen, 5(1), 287–292. https://doi.org/10.2827/jeim.v5i1.1359

Dewi M.S., Gumay F.I., Setiawan &Slamet Budi Yuwono Jurusan Kehutanan, A., Pertanian, F., Lampung Jln, U., Brojonegoro No, S., Meneng, G., & Lampung, B. (2018). Tourist Perception of Tourism Facilities at Elephant Training Center of the Way Kambas National Park. 1(2), 45–53. https://doi.org/10.29303/jbl.v1i2.60

Kristin, R., & Salam, R. (2016). Peran Pemerintah Daerah dalam Pengembangan Pariwisata Alam dan Budaya di Kabupaten Tapanuli Utara. Jurnal Inovasi Ilmu Sosial Dan Politik, 4(1), 79–96.

Priyono, R. E., Widodo, B., Hindu, J., Kolonial, J., Pelestarian, T., Budaya, C., & Budaya, C. (2018). Upaya pelestarian tinggalan budaya di kabupaten purbalingga. 11, 392–401.

Susilawati, I. M., & Harun, M. (2017). Analisis swot sebagai dasar strategi branding. Tarbawi, 3(1), 111–128.

Syaifullah, M., & Wibowo, B. (2016). Pemanfaatan Benda Cagar Budaya Sebagai Potensi Pariwisata Dan Ekonomi Kreatif Bagi Masyarakat Sekitar Di Kota Pontianak Kalimantan Barat. Sejarah dan Budaya : Jurnal Sejarah, Budaya, Dan Pengajarannya, 10(2), 222–233. https://doi.org/10.17977/um020v10i22016p222

Yulia. Y. (2019). Pengaruh Pengatuhan Perpajakan, Kesadaran Wajib Pajak, Tingkat Pendidikan dan Sosialisasi Perpajakan Terhadap Kepatuhan Wajib Pajak Pada UMKM Di Kota Padang. Jurnal Ekonomi Dan Manajemen Sistem Informasi, 1(2), 188–196. https://doi.org/10.31933/JEMSI

Downloads

Published

2021-05-27

How to Cite

Hamzah, F., Hermawan, H., & Srinatami, D. (2021). Analisis Strategi Pengembangan Situs Cagar Budaya Gunung Padang Sebagai Destinasi Wisata dan Peninggalan Sejarah Kebudayaan. Media Wisata, 19(1), 57–67. https://doi.org/10.36276/mws.v19i1.66

Issue

Vol. 19 No. 1 (2021): Media Wisata

Section

Articles

License

Copyright (c) 2021 Faizal Hamzah, Hary Hermawan, Debi Srinatami

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Most read articles by the same author(s)