A Strategic Approach to Sustainable and Eco-Friendly Tourism: A Case Study of Bajuin Valley
DOI:
https://doi.org/10.36276/mws.v24i1.1021Keywords:
Bajuin Valley, sustainable tourism, ecotourism, EnvironmentAbstract
Bajuin Valley, located in Tanah Laut Regency, Indonesia, is a promising ecotourism destination due to its unique biodiversity, picturesque landscapes, and preserved natural ecosystem. However, the growing influx of tourists poses significant challenges, including environmental degradation, inadequate infrastructure, and limited community participation in sustainable tourism management. This study aims to develop strategies to promote sustainable tourism in Bajuin Valley by assessing its potentials and challenges. Employing a case study and qualitative investigation approach, the research identifies key factors influencing the sustainable development of the area. Results highlight the need for improved infrastructure, effective waste management systems, and enhanced community involvement in tourism planning and operations. Additionally, strategies are proposed to address environmental conservation, economic empowerment of local communities, and cultural preservation. These findings provide actionable recommendations for stakeholders, including local governments, tourism managers, and communities, to ensure Bajuin Valley becomes a model of sustainable tourism that balances economic growth with environmental and cultural integrity
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