Optimization of Halal Tourism in Lombok
Challenges and Economic Recovery Strategies Post-Covid-19 Pandemic
DOI:
https://doi.org/10.36276/mws.v24i1.795Keywords:
Pariwisata Halal Lombok, Pemulihan Ekonomi, Pengembangan Berkelanjutan, Pasca Pandemi Covid-19Abstract
Halal tourism in Lombok has played a pivotal role in driving local economic development, especially since the implementation of regional policies such as Perda No. 2 of 2016 on Halal Tourism. Despite receiving global recognition, including multiple awards as the World’s Best Halal Tourism Destination, Lombok’s tourism sector has faced significant challenges, including natural disasters and the COVID-19 pandemic, leading to severe economic fluctuations. This study aims to evaluate the economic impact of halal tourism in Lombok before and after the pandemic and analyze the effectiveness of government policies in supporting economic recovery and increasing tourist numbers. Using a literature study approach, this research highlights critical issues such as product diversification, infrastructure inadequacies, and limited community involvement. The findings emphasize the need for inclusive strategies, including strengthening digital literacy, diversifying tourism offerings, and fostering local community engagement, to optimize the role of halal tourism as a sustainable economic driver.
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