Meningkatkan Kompentensi Pengelola Wisata Desa melalui Penyuluhan Pelayanan Prima
DOI:
https://doi.org/10.36276/jap.v1i1.15Keywords:
Service, excellent, Community, service, CounsellingAbstract
Increasing Competency of Village Tourism Managers through Counseling Prime Services. Customer satisfaction is the key to winning business competition today, including the tourism business. But in the field, there are still many tourism people who still ignore this at this time. A phenomenon that is often encountered is cheating in business, attracting prices too high to achieve big profits in a short time. Therefore, it is very important to do counselling on how to manage good tourism services with a 5-dimensional approach to excellent service, especially for prospective tourism destinations that will develop. To find out the effectiveness of this program, a descriptive analysis has been carried out. The test results indicate there is an understanding of participants about excellent service after counselling.
References
Al Rasyid, H. (2017). Pengaruh Kualitas Layanan dan Pemanfaatan Teknologi terhadap Kepuasan dan Loyalitas Pelanggan Go-Jek. Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis, 1(2), 210–223.
Buletin Dewata. (2017). Mengatasi Keluhan Negatif Wisatawan terhadap DTW Bali. Retrieved December 17, 2018, from http://www.buletindewata.com/berita-daerah/2017/06/22/1634
Edvardsson, B., Gustafsson, A., & Roos, I. (2005). Service Portraits in Service Research: a Critical Review. International Journal of Service Industry Management, 16(1), 107–121.
González, M. E. A., Comesaña, L. R., & Brea, J. A. F. (2007). Assessing Tourist Behavioral Intentions through Perceived Service Quality and Customer Satisfaction. Journal of Business Research, 60(2), 153–160.
Hermawan, H. (2017). Pengaruh Daya Tarik Wisata, Keselamatan dan Sarana Wisata Terhadap Kepuasan serta Dampaknya terhadap Loyalitas Wisatawan : Studi Community Based Tourism di Gunung Api Purba Nglanggeran. Wahana Informasi Pariwisata : Media Wisata, 15(1), 562–577.
Hermawan, H., Brahmanto, E., & Hamzah, F. (2018). Pengantar Manajemen Hospitality. Pekalongan: Penerbit NEM.
Jaya, I. M. S. A., Wahyuni, L. M., & Rismayanti, A. (2017). Penerapan Pelayanan Prima untuk Meningkatkan Kepuasan Konsumen Golf pada
Nirwana Bali Golf Club. Jurnal Bisnis Dan Kewirausahaan, 12(3 November), 206.
Kamus Besar Bahasa Indonesia (KBBI). (2018). Retrieved December 17, 2018, from https://kbbi.web.id/suluh
Karsidi, R. (2001). Paradigma Baru Penyuluhan Pembangunan dalam Pemberdayaan Masyarakat. MediaTor (Jurnal Komunikasi), 2(1), 115–125.
Kotler, P., & Armstrong, G. (2012). Principles of Marketing, 14e.New Jersey, USA: PearsonEducation Ltd.
Ralemug, T. (2018). Terancam Matinya Area Pariwisata Pantai Anyer, Carita, dan Karang Bolong di Banten karena Tarif Parkir dan Harga Makanan yang Tidak Ramah. Jurnal Studi Desain, 1(2), 47–51.
Sadnyari, I. A. M. (2017). Viral, Pembeli di Lesehan Malioboro Kaget Disodori Nota Harga, Mana yang Tidak Masuk Akal? Retrieved September 12, 2018, from http://bali.tribunnews.com/2017/09/12/viral-pembeli-di-lesehan-malioboro-kaget-disodori-nota-harga-mana-yang-tidak-masuk-akal?page=all
Santosa. (2016). Statistika Hospitalitas. Yogyakarta: Deepublish.
Sulastiyono, A. (2011). Manajemen Penyelenggaraan Hotel: Seri Manajemen Usaha Jasa Sarana Pariwisata dan Akomodasi. Bandung: Alfabeta.
Wilson, A., Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2012). Services Marketing: Integrating Customer Focus Across the Firm. McGraw Hill.
Yang, F., & Zhang, H. (2018). The Impact of Customer Orientation on New Product Development Performance: The Role of Top Management Support. International Journal of Productivity and Performance Management, 67(3), 590–607.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Hary Hermawan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Copyright Holder is the Author