The Existence of Mekarbuana Tourism through The Development of Tourism Products in Increasing Visitors or Tourists

Case Study on Mekarbuana Tourism, Karawang

Authors

  • Neni Sumarni Doktor Ilmu Manajemen, Universitas Pasundan Bandung
  • Syifa Pramudita Faddila Management Study Program, Faculty of Economics and Business, Buana Perjuangan University, Karawang

DOI:

https://doi.org/10.36276/mws.v21i2.511

Keywords:

Tourism Product Development, Increasing Visitors, Mekarbuana Tourism, tourism management

Abstract

The existence of tourism is a supporter of the economy of a region. Tourism in the village of Mekarbuana is expected to encourage the socio-economic community. The method used in this research was descriptive qualitative, using observation, interviews, and documentation studies and analyzed using three triangulation techniques: method triangulation, data source triangulation and theory triangulation. The research results are the development of tourism products, as well as tourism-supporting products that are conceptualized on the 5A tourism principle. The story of tourism products creates a coffee village. Development of tourism-supporting products in the form of amenity items or souvenirs, namely coffee pudding and coffee cakes.

Author Biographies

Neni Sumarni, Doktor Ilmu Manajemen, Universitas Pasundan Bandung

Neni Sumarni, SE., MM. Born in Karawang, Education S1-UII Yogyakarta with field Company Management, S2-UII Yogyakarta with the field of Strategic Management. Currently taking the Management Science Doctoral Program - Pasundan University, Bandung in Marketing Management. Joined as a lecturer in the Management Study Program, Faculty of Economics and Business, Buana Perjuangan University, Karawang from 2018 to the present.

Syifa Pramudita Faddila, Management Study Program, Faculty of Economics and Business, Buana Perjuangan University, Karawang

Syifa Pramudita Faddila, S.ST., M.KM, Born in Bandung, Lecturer in the Management Study Program, Buana Perjuangan University, Karawang from 2019, with an educational background in a Masters of Public Health concentration in Biostatistics, University of Indonesia in 2018. Currently studying Masters's in Management with a concentration in marketing. The field of research and service presently engaged in is marketing management.

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Published

2023-11-14

How to Cite

Sumarni, N., & Faddila, S. P. (2023). The Existence of Mekarbuana Tourism through The Development of Tourism Products in Increasing Visitors or Tourists: Case Study on Mekarbuana Tourism, Karawang. Media Wisata, 21(2), 250–258. https://doi.org/10.36276/mws.v21i2.511

Issue

Vol. 21 No. 2 (2023): Media Wisata

Section

Articles

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Copyright (c) 2023 Neni Sumarni, Syifa Pramudita Faddila

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