Media Wisata <div class="separator" style="clear: both; text-align: center;"> </div> <div style="text-align: left;"> <div style="text-align: justify;"> <div style="text-align: left;"> <div style="text-align: left;"> <p><strong><span data-preserver-spaces="true">Media Wisata</span></strong><span data-preserver-spaces="true"> (</span><strong><span data-preserver-spaces="true">ISSN: 1693-5969</span></strong><span data-preserver-spaces="true">) (</span><strong><span data-preserver-spaces="true">EISSN: 2685-8436</span></strong><span data-preserver-spaces="true">) published twice a year on May and November by </span><a class="editor-rtfLink" href="" target="_blank" rel="noopener"><strong><span data-preserver-spaces="true">Sekolah Tinggi Pariwisata AMPTA Yogyakarta</span></strong></a><span data-preserver-spaces="true">, Indonesia. </span></p> <p><strong><span data-preserver-spaces="true">Media Wisata</span></strong><span data-preserver-spaces="true"> has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. </span></p> <p><span data-preserver-spaces="true">The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent tour and travel studies application. </span></p> </div> </div> </div> </div> en-US (Hary Hermawan) (TIM IT) Thu, 30 Mar 2023 07:43:43 +0200 OJS 60 Geotourism and Rural Development, Baktiraja Subsub-District <p>This research aims to evaluate the achievement of rural development in the study area after UNESCO designated Toba Caldera Geopark as a member of the Global Geopark Network (GGN) in July 2020. For that purpose, the authors conduct research to measure the relationship of geotourism with rural development in the area. The methods employed are library research, discussion, observation, field trips and questionnaires to 127 respondents from the village government officers, students, MSME communities and Youth Organizations. The results show that average: 65% of all respondents understand the existence of geotourism and geosites in their area, although only around 40% know precisely two out of 16 existing geosites in the area. There are 60% of them feel improvement in their economy with the presence of this geotourism. After the designation of this area as a Tourism Village Pilot Project in September 2018, more than 2/3 of the MSMEs businessmen feel an increase in consumer visits and receive an increase in revenue of up to 70%. However, questionnaires related to the improvement after the designation of Toba Caldera as UNESCO GGN are unable to be reconciled by them since the Covid19 pandemic also impacts them</p> Said Muzambiq Copyright (c) 2022 Said Muzambiq Thu, 30 Mar 2023 00:00:00 +0200 The Role of Passing Clouds Home Industry to Support The Tourism Activity in The Musk Victoria Australia <p>Passing Clouds is a home industry that produces wine and offers tourism activities which are one of the leading choices when visiting Musk City, Victoria. This research aims to provide an overview of what tourist activities can be done by tourists when visiting Passing Clouds. The research approach used is exploratory research. Observation, interviews, and documentation do methods of data collection. Interviews were conducted using an in-depth interview model with informants using purposive sampling. The key informant is the owner of Passing Clouds himself; the total number of informants is ten people. The data analysis method used is the qualitative data analysis method in the field of the Spradley Model. The results of this study describe the tourist activities that tourists can do when visiting Passing Clouds, namely The Winery, Dining Room, Cellar Doors, and The Caravino. Wineries in the form of tourists can see the wine-making process starting from the cultivation of grapes, storage of stock materials, and wine production to the wine distribution process. The dining room is in the form of Fine Dining with views of the vast vineyard accompanied by wine produced directly from Passing Clouds, Cellar Door tourists can try a variety of wine products, and The Caravino in the form of picnic boxes provided every summer and spring.</p> Ni Made Sri Puspa Dewi Roels Copyright (c) 2022 Ni Made Sri Puspa Dewi Roels Thu, 30 Mar 2023 00:00:00 +0200 Application Of The Promotional Mix Strategy To Attract Travelers During The Covid-19 Pandemic <p>Located in the city of Yogyakarta, Muki Travel is a travel agency business that is growing. As it develops, Muki Travel offers tourism services like selling vacation packages and meeting lodging needs. Specifically, during the COVID-19 pandemic, Muki Travel must take new steps or use the most current strategies to draw tourists during the pandemic. This study aims to determine how the promotion mix is implemented. Both field research and library research are methods used to obtain data. According to a survey conducted at Muki Travel, which used five different techniques of the promotion mix strategy, two of them—advertising and sales promotion methods—are more prevalent than the other five.</p> Fuadi Afif, Adellia Yuke Larasati, Hari Rachmadi Copyright (c) 2022 Fuadi Afif, Adellia Yuke Larasati, Hari Rachmadi Thu, 30 Mar 2023 00:00:00 +0200 Adinugraha's Adinugraha's Thought Contribution to the Development of Halal Tourism in Indonesia <p>The trend of the Halal Lifestyle has spread globally which then also appears Halal Tourism in countries, especially countries with a majority Muslim population, such as Indonesia. Many countries (both Muslim and non-Muslim countries) have begun to provide tourism products, facilities, and infrastructure to meet the needs of Muslim tourists. The purpose of this study is to determine how Indonesian intellectual thought contributes to the development of Halal Tourism in Indonesia. This research is qualitative research with a taxonomic approach model. The results of this study indicate the contribution of Adinugraha's thoughts regarding the development of the halal tourism sector, especially halal tourism villages that are spreading in Indonesia. Adinugraha's thoughts talk a lot about halal management in Indonesia in several sectors, one of which is halal tourism. The contribution of his thoughts regarding halal tourism is more towards halal tourism villages or raising the themes of halal tourism with local wisdom that exists in Indonesia. The urgency of the human resource aspect as a tourist or host becomes very relevant to support the success of a regional management tourist destination.</p> Hidayatul Sibyani Hidayatul Sibyani, Wachid Wahyu Adiwinarto Copyright (c) 2022 Hidayatul Sibyani Hidayatul Sibyani, Wachid Wahyu Adiwinarto Thu, 30 Mar 2023 00:00:00 +0200 The Effect of Tourism Products and Facilities on The Revisit of Tourist Intention to Curug Cimahi <p>This study aims to analyze the effect of tourism products and facilities on the revisit intention of tourists to Curug Cimahi. This research uses a descriptive verification method. The sample of this research is one hundred respondents who have visited Curug Cimahi at least once between 2019 and 2022. Primary data were obtained through interviews, observations, and questionnaires, while secondary data sources were obtained through a literature review. The results show that partially tourism products and facilities affect the revisit intention of tourists to Curug Cimahi, while simultaneously, tourism products and facilities affect the revisit intention of tourists to Curug Cimahi. This can be an input for managers of Curug Cimahi tourist destinations to develop tourism objects in the future.</p> Rahmat Priyanto, Ricky Pemala Copyright (c) 2022 Rahmat Priyanto, Ricky Pemala Thu, 30 Mar 2023 00:00:00 +0200 Accommodation Facilities in Temajuk as Border Areas of Indonesia <p>The large number of tourists visiting Temajuk Village is supported by local people's initiatives to start businesses in accommodation, including lodging, resorts, and homestays. This study examined accommodation facilities in supporting the development of Temajuk Tourism Village, West Kalimantan, Indonesia. This study explored the physical, environmental, and social components of accommodation that support tourism. The study identified the availability of lodging, resorts, and homestays, as well as facilities and amenities in the village. Data collection was carried out through questionnaires, observations, and interviews. Questionnaires were distributed to the managers of lodging, resorts, and homestays. Semi-structured interviews were also conducted with the accommodation managers in the Temajuk Tourism Village. The data analysis technique refers to the explanation of descriptive quantitative with percentages for questionnaires and elaboration of interview results and the observation results. Since there has been no study giving data on accommodation in Temajuk, this study will enrich the literature as well as help other researchers in the future writing about Temajuk Village.</p> Tita Rosalina, Rossi Evita, Setya Aristu Pranoto, Ira Mutiaraningrum Copyright (c) 2023 Tita Rosalina, Rosi Evita, Setya Aristu Pranoto, Ira Mutiaraningrum Thu, 30 Mar 2023 00:00:00 +0200 Impact of Covid-19 Social Restrictions on Seafood Culinary-Based Tourism Industry at Kampung Solor <p class="Abstrakabstract"><span lang="IN">The impact of the COVID-19 pandemic has occurred in various sectors, one of which is the culinary industry. This study aims to identify the impact of COVID-19 social restrictions on the seafood-based tourism industry at the Solor Village Night Market. Using qualitative methods, research informants were selected by purposive sampling technique, which resulted in as many as 24 culinary business unit owners becoming research participants. Data collection techniques were carried out, starting with observation, interviews, and documentation. The results of this study indicate that: (1) COVID-19 social restrictions are implemented evenly throughout Indonesia, including in East Nusa Tenggara Province, so that people are more active at home. (2) There are at least two impacts of the pandemic that were felt by the culinary business unit managers at the Solor Village Night Market, namely the impact on the decline in income and job opportunities. (3) The impact of the COVID-19 social restrictions on the decrease in the income of the culinary business unit managers is influenced by several factors, such as the decline in people's purchasing power and the tendency to stay active at home so that economic activity is not optimal. (4) The impact of the pandemic on job opportunities was felt by the employees of the culinary business unit at the Pasar Malam Kampung Solor who rely on their daily wage income to support education, where as many as more than 50% of the employees were laid off. The next recommendation for business unit managers is to be able to use social media as an alternative promotion tool to maintain income in times of crisis.</span></p> Yudha Eka Nugraha Copyright (c) 2023 Yudha Eka Nugraha Thu, 30 Mar 2023 00:00:00 +0200 The Role of Tourist Satisfaction in The Relationship of Destination Image to The Loyalty of Tourists Visiting Coban Rondo Waterfall Tour <p>This study discusses destination image consisting of cognitive destination image (X1), unique destination image (X2) and affective destination image (X3) which are associated with visitor/tourist satisfaction (Y1) and loyalty (Y2). The type of research is explanatory research, while this research focuses on Coban Rondo tourist attractions in Malang Regency. The population of this research is all tourists/visitors at Coban Rondo tourist attractions, Malang Regency. the sample criteria used in this study were respondents at least 1 (once) time visiting CobanRondo Waterfall with a sample size of 300 respondents. Questionnaires are distributed by visiting tourist destinations by providing a questionnaire link to visitors/tourists who are visiting CobanRondo. The collected questionnaires were then tabulated and analyzed using SPSS to determine the direct effect (multiple regression test of 2 models) and to determine the indirect effect by multiplying the direct effect of the path traversed. Results From the results of the analysis with the SPSS program and the previous discussion, it was found that the cognitive, unique and effective destination image variables directly affect tourist satisfaction and when viewed from a direct influence on loyalty also have an influence. Including the satisfaction-to-loyalty pathway also has an influential outcome. There is one path in this research that does not have an indirect effect, namely the influence between cognitive destination image and loyalty through satisfaction, which results in no indirect effect but directly this variable has an influence. While the unique and affective images directly or indirectly have influential results.</p> Stella Alvianna, Hary Hermawan, Sy Hidayatullah, Eko Aristanto Copyright (c) 2023 Stella Alvianna, Hary Hermawan, Sy Hidayatullah Thu, 30 Mar 2023 00:00:00 +0200 Penyediaan Fasilitas Pendukung Protokol Kesehatan terhadap Pengalaman Berwisata, Keputusan Berkunjung, Kepuasan Pengunjung serta Dampaknya terhadap Citra Destinasi Wisata di Era New Normal <p><em>The living pattern mega shift happened because of the Covid-19 pandemic. The pattern shifting is rough and can be felt by everyone, especially in the tourism industry. Because of that, we need to conduct a study to find out the impact of the new normal era on the tourist experience, visiting decisions, tourist satisfaction, and the effect on the destination brand image. This study focused on the sociological aspect of tourism to observe the 1) tourist experience, 2) visiting decision process, 3) the satisfaction factor, and 4) the impact on the destination brand. The method used in this study is exploratory qualitative and uses data triangulation to analyze the data. The research instrument used in this study is observation, interview, and documentation. The total respondent of this study is 90 people chosen by the purposive sampling technique, and bring the final result of 87 valid respondents. The final result of this study is 1) 83,9% of respondent said that every destination has come with a good health protocol facility, 2) 86,2% said that the presence of the health protocol facility brings a positive visiting experience, 3) The visiting decision also influenced by the good health protocol facility but not to sign with only 68,96% respondent, 4) 81,6% respondent believed that their hope was fulfilling when their do the visit. And from that number, 55,17% said that their hope was fulfilled nicely, and 26,44% of respondent said that their hope was just quite fulfilled; 5) The brand issue related to the presence and the quality of the health protocol facility bring such a significant positive answer from 94,25% respondent.</em></p> Yuliana Pinaringsih Kristiutami, Apip Pudin, Swastono Putro Pirastyo Copyright (c) 2023 Yuliana Pinaringsih Kristiutami, Apip Pudin, Swastono Putro Pirastyo Thu, 30 Mar 2023 00:00:00 +0200 Development of Sanggabuana Coffee Product Innovation through Product Diversification <p>This study aims to determine the application of a diversification strategy with the development of innovation in Sanggabuana coffee products. This study used in-depth interviews, observation, and documentation studies and analyzed using technical and source triangulation. The study results were obtained to apply a diversification strategy focused on concentric diversification by producing new product outputs based on the raw material of KoSa as a coffee flavouring in desserts with the types of Pudding Kopi and Bolu Kopi, scrubs, and air fresheners. Furthermore, Bumdes can maximize e-commerce marketing.</p> Neni Sumarni, Suroso, Enjang Suherman Copyright (c) 2023 Neni Sumarni, Suroso, Enjang Suherman Thu, 30 Mar 2023 00:00:00 +0200 SWOT Analysis In Bumi Sawunggaling Hotel Bandung <p><em>At this time, Indonesia has entered the New Normal period, or adaptation of new habits is a method carried out by the Indonesian government during the global Covid-19 pandemic. So that people can continue to carry out activities as usual by implementing health protocols during a pandemic. The purpose of this study is to examine the SWOT (Strengths, Weaknesses, Opportunities, and Treats) study at the Bumi Sawunggaling hotel in Bandung, which the researcher will do as a step in exploiting the potential that exists in the Bumi Sawunggaling hotel and as an effort in increasing revenue at Hotel Bumi Sawunggaling. In this study, the method used is qualitative. The qualitative research method, as said by Sugiyono (2009:9), is a research method carried out to examine every condition of an object naturally, and researchers here are the main instrument; data collection techniques are carried out based on the results of observations and interviews.</em></p> Prima Setia Judha Pranatha; Izza Ulumuddin Ahmad Asshofi Copyright (c) 2023 Prima Setia Judha Pranatha; Izza Ulumuddin Ahmad Asshofi Thu, 30 Mar 2023 00:00:00 +0200 Marketing Strategy Formulating Mekarbuana Village Tourism Kec. Tegalwaru Regency. Karawang <p>Mekarbuana Village, one of the villages in Karawang, has enormous tourism potential. This study aimed to determine and determine the tourism marketing strategy for Mekarbuana village. This study uses descriptive qualitative with SWOT analysis techniques through IFAS and EFAS analysis based on economic, socio-cultural, environmental and village government instruments. Data collection is based on literature study, observation and in-depth interviews with village tourism managers. Based on the results of marketing strategy research, potential development needs to be done. Possible development can be carried out through the potential possessed by the village, one of which is natural potential, making tour packages, using social media as a means of promotion, marketing facilities, improving tourism facilities, and involving the community in developing their MSMEs to encourage innovation through the use of additional tourism such as procurement of homestays, ecotourism-based coffee village tours.</p> Neni Sumarni Copyright (c) 2023 Neni Sumarni Thu, 30 Mar 2023 00:00:00 +0200 The Uniqueness of Kampung Naga as A Cultural Tourism Attraction in Kabupaten Tasikmalaya <p>Kampung Naga is a Traditional Village located in Tasikmalaya Regency, which still runs life guided by the legacy of its predecessors. Kampung Naga has its uniqueness. Unique here means having something distinctive. One of the uniqueness of Kampung Naga is in Norma, life habits, arts and religious rituals. This study aims to discover the unique form of Naga village and how this uniqueness can become a cultural tourism attraction. The research method used is a qualitative method with a descriptive study approach. The source of research data consists of Primary data obtained through Interviews and Observations, while secondary data can be through literature studies and; for the results of this study is the Uniqueness of Kampung Naga as a Cultural Tourism Attraction in Tasikmalaya Regency.</p> Faizal Hamzah Copyright (c) 2023 Faizal Hamzah Sat, 08 Apr 2023 00:00:00 +0200 Analysis of Tourism Organization and Institution Responses to The Covid 19 Pandemic <p>The Covid-19 pandemic has had an extraordinary impact on the tourism sector. This paper examines tourism organizations and institutions in responding by studying data and actions that have been taken in the DIY area during the face of the Covid-19 pandemic. What tourism organizations and institutions have done in DIY can later be learned and can be adopted and applied in various regions in Indonesia. The research location focuses on the Special Region of Yogyakarta as one of the main tourism destinations in Indonesia. This study uses data collection methods in the form of primary data from field observations and interviews conducted directly by the authors, as well as using various secondary data from reports in local media in the DIY area. The author uses a qualitative descriptive data analysis method and content analysis (content analysis) on mass media coverage regarding organizational policies and tourism institutions in DIY. The results of the study show that tourism is one of the sectors that was greatly affected during the Covid-19 virus pandemic. Tourism organizations and institutions in DIY have prepared various programs so that tourism in this area can recover soon as before.</p> Fian Damasdino Copyright (c) 2023 Fian Damasdino Thu, 27 Apr 2023 00:00:00 +0200 Arts Study and Model Eco-Village Silimalombu Samosir Island North Sumatra <p>Silimalombu Village is one of the areas of Samosir Regency, a residential area with a shift and change of function from green land to construction land, such as new housing. Land that requires reforestation becomes difficult, which turns productive land into unproductive land. In addition, reducing green open space on land construction forces people to optimize their land for productive land. This research examines the eco-village model in the Silimalombu village area as an art management concept to support sustainable village development as one of the eco-village models in the green space village, using qualitative phenomenological research, interpreting objects, and interviews with tourists and residents. The understanding of land use planning is only understood as a horizontal diagram, and land that can be used for production must change the purpose of use and be able to interpret it. Green space is not only realized in the horizontal plane. Still, it can also be used as a vertical space with great flexibility as land that can be transformed into productive land with attractive art management. The art management model is one of several greening programs that can be developed to support environmental (ecological) sustainability and discipline in Silimalombu Village, Samosir Regency</p> Pernandus Simanullang Copyright (c) 2023 Pernandus Simanullang Wed, 03 May 2023 00:00:00 +0200 Strategi Bauran Pemasaran 7P Menggunakan Pendekatan Analisis SWOT dalam Upaya Meningkatkan Daya Saing Mangata Coffee & Eatery <p><em>This research was conducted on Mangata Coffee &amp; Eatery, a culinary business. This study aims to determine and analyze the application of the 7P marketing mix strategy based on a SWOT analysis of Mangata Coffee &amp;; eatery. The results of the SWOT analysis method are used as guidelines to determine alternative strategies for the 7P marketing mix that can be used by Mangata Coffee &amp; Eatery. The research method uses a type of qualitative research with descriptive analysis that refers to the 7P marketing mix, namely Product, Price, Promotion, Place, Process, people, and Physical Evidence. Data collection techniques are carried out by means of interviews, observation, and documentation. The analysis method used is the SWOT analysis method with stages of identifying the 7P marketing mix, then compiling the IFAS and EFAS matrices, determining nine-cell diagrams, and creating alternative strategies from the SWOT matrix. The study results concluded that Mangata Coffee &amp; Eatery was in the V-cell diagram position, resulting in two strategies: maintaining the market and improving products.</em></p> Hanif Rochmadika, Asep Parantika Copyright (c) 2023 Hanif Rochmadika Hanif, Asep Parantika Fri, 23 Jun 2023 00:00:00 +0200 Standarisasi Sarana dan Prasarana Laboratorium dalam Peningkatan Kompetensi Mahasiswa Pariwisata Budaya dan Keagamaan IAKN Tarutung <p>This study uses qualitative methods to describe the research object or research results. This research was conducted at the Batak Museum T.B. Please Center. As for the consideration of the researchers in choosing the research location because the researchers saw that it was necessary to test the availability of facilities and infrastructure in the museum for analysis and could become input in the standardization of facilities and infrastructure for the practicum of the Cultural and Religious Tourism Study Program. From the results of the research, it was found that it is necessary to hold a cultural and religious tourism laboratory which refers to the standardization of facilities and infrastructure, which includes laboratory buildings, laboratory facilities, laboratory equipment, materials and laboratory management personnel which can be referred to according to what researchers found at the Batak Museum T.B. Please Center.</p> Sudirman Lase, Tio R.J Nadeak, Diana Martiani Situmeang, David Fero Copyright (c) 2023 Sudirman Lase, Tio R.J Nadeak, Diana Martiani Situmeang, David Fero Fri, 23 Jun 2023 00:00:00 +0200