Media Wisata http://jurnal.ampta.ac.id/index.php/MWS <div class="separator" style="clear: both; text-align: center;"> </div> <div style="text-align: left;"> <div style="text-align: justify;"> <div style="text-align: left;"> <div style="text-align: left;"> <p><strong><span data-preserver-spaces="true">Media Wisata</span></strong><span data-preserver-spaces="true"> (</span><strong><span data-preserver-spaces="true">ISSN: 1693-5969</span></strong><span data-preserver-spaces="true">) (</span><strong><span data-preserver-spaces="true">EISSN: 2685-8436</span></strong><span data-preserver-spaces="true">) published twice a year on May and November by </span><a class="editor-rtfLink" href="http://www.ampta.ac.id/" target="_blank" rel="noopener"><strong><span data-preserver-spaces="true">Sekolah Tinggi Pariwisata AMPTA Yogyakarta</span></strong></a><span data-preserver-spaces="true">, Indonesia. </span></p> <p><strong><span data-preserver-spaces="true">Media Wisata</span></strong><span data-preserver-spaces="true"> has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. </span></p> <p><span data-preserver-spaces="true">The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent tour and travel studies application. </span></p> </div> </div> </div> </div> Sekolah Tinggi Pariwisata AMPTA Yogyakarta en-US Media Wisata 1693-5969 Entrepreneurship in Hospitality and The Hotels in The Social Lifestyle of Residents http://jurnal.ampta.ac.id/index.php/MWS/article/view/337 <p><em>Despite increased scientific attention to tourism and hospitality entrepreneurship themes, there is still a general clearance of the inhabitants in relation to the hotels of their residence region, in terms of social frequency and lifestyle, caused by the fact that hotel strategies are designed only for their guests and very little for local residents. At a time when new tourism markets gain importance never felt before, this paper seeks to provide a new and in-depth understanding through a set of interviews conducted with 35 hotel professionals related to the frequency and type of consumption made by residents of the region in their hotels, as well as the entrepreneurial capacity that these companies have to get closer to local residents by creating innovative products or services more appropriate to this market segment needs, to integrate hotels more into the social lifestyle of locals residents.</em></p> Nuno Abranja Bonifácio Rodrigues Ana Pedroso Lima Copyright (c) 2022 Nuno Abranja, Bonifácio Rodrigues, Ana Pedroso Lima https://creativecommons.org/licenses/by-sa/4.0 2022-06-08 2022-06-08 20 2 148 161 10.36276/mws.v20i2.337 Role of Pokdarwis in Assistance of Tourism Village Community Empowermen in Dongde Valley http://jurnal.ampta.ac.id/index.php/MWS/article/view/335 <p>This article is to find out the role of Pokdarwis in assisting the empowerment of tourism villages in terms of supporting and inhibiting factors and their impact on the Dongde Valley tourism village 2020. The method used is a qualitative method by being directly involved in mentoring and conducting observations, observations and interviews with Pokdarwis administrators with the aim of knowing the role, supporting and inhibiting factors as well as the impact of the role of Pokdarwis in empowerment assistance in the Dongde Valley Tourism Village. The result of this article is to make the village community have the same view of turning their village into a tourist village that empowers community members to be more advanced and become a global tourist village with the awareness of citizens in raising funds to finance the needs of their village with joint contributions and seeking CSR or assistance to other parties. Outsiders realize a tourist village can support the limited human resources and funds for community empowerment. The role of Pokdarwis makes Human resources in the Dongde Valley tourist village have skills and become confident in empowering the community in the tourist village</p> Erna Wigati Pontianus Kuswiyata Copyright (c) 2022 Erna Wigati, Pontianus Kuswiyata https://creativecommons.org/licenses/by-sa/4.0 2022-06-08 2022-06-08 20 2 162 170 10.36276/mws.v20i2.335 The Feasibility of Museum Social Media for Millenial http://jurnal.ampta.ac.id/index.php/MWS/article/view/323 <p>The raising awareness of social media museums has developed gradually. A previous study related to the topic which found out that it was not properly managed is now defeated with a better solution of having a consultant or outsource staff in the museum. As social media has a great role in improving museum visitors and awareness in society, a deeper understanding and method of its application is explored in this study. The general purpose of this research is to find out the suitable Social Media Marketing method for Millennial targets as they are very active on social media compared to other generations. The method of this research was mix qualitative-quantitative approach and the sample was Sonobudoyo and Sandi museums in Yogyakarta, Indonesia was selected based on the active use of social media especially Instagram. The respondents were thirty-nine Instagram followers of Sonobudoyo and thirty-eight Instagram followers of Sandi. This study concludes that both museums have a good implementation of Social Media Marketing as the number of Instagram followers is above 5,000. It is suggested that the result of this study could provide input for other museums in Indonesia to become preferred tourism destinations while carrying out proper Social Media Marketing (SMM) especially for Millennials through updated and exciting content.</p> Ayu Hellena Cornellia Hary Hermawan Nikasius Jonet Sinangjoyo Prihatno Copyright (c) 2022 Ayu Hellena Cornellia, Hary Hermawan, Nikasius Jonet Sinangjoyo, Prihatno https://creativecommons.org/licenses/by-sa/4.0 2022-06-08 2022-06-08 20 2 171 176 10.36276/mws.v20i2.323 Concept Analysis of The Development Gunung Api Merapi Museum Sleman Yogyakarta Based on Edu-Nature Historical Museum http://jurnal.ampta.ac.id/index.php/MWS/article/view/328 <p><em>Mount Merapi Museum is one of the geological museums in Sleman Regency, Yogyakarta. Although as the only geological museum, the development of the museum is still not optimal as an educational tourism museum. This study aims to identify the tourist attraction of the Mount Merapi Museum and develop a conceptual model of development that is in accordance with the characteristics of the museum and the needs of tourists. This study uses a survey research approach. Data were collected by observation, interviews, and documentation. Informants were determined by purposive sampling. The data analysis method used interactive model analysis assisted by SWOT analysis. The results of this study are the identification of the strength of Mount Merapi Museum in the form of content attractiveness, architectural attractiveness, and attractiveness in the form of landscape and market analysis. This research also produces the concept of developing the Mount Merapi Museum based on the Edu-Nature Historical Museum, namely through the application of the interactive product concept. The interactive product development strategies are: dividing content into two thematic spaces, redesigning the plaza of the Mount Merapi simulation space, creating the best spots to enjoy the scenery, and involving the public in staging the story of Mount Merapi which is packaged in a show.</em></p> Ni Made Sri Puspa Dewi Roels Copyright (c) 2022 Ni Made Sri Puspa Dewi Roels https://creativecommons.org/licenses/by-sa/4.0 2022-06-08 2022-06-08 20 2 177 186 10.36276/mws.v20i2.328 The Role of The Community and The Efforts to Preserve The Potential of Cultural Heritage of The Rawa Bayu Tourism http://jurnal.ampta.ac.id/index.php/MWS/article/view/332 <p><em>Rawa Bayu is a water tourism area and religion can be felt as well as the indigenous people around the tourism area and the immigrants who visit the place who have all the necessities related to the benefit of humans, namely as a support for learning materials at the high school or MA level as well as at the lecture level. </em><em>The purpose of this study was to determine the collaborative management of the surrounding community with the Banyuwangi Regency Tourism Office and how big the role of the surrounding community in maintaining and preserving several vital objects of cultural heritage in the Rawa Bayu tourism area. </em><em>The use of the method is to use a qualitative approach by observing directly and documenting activities. Authors use literature studies to support a more definite understanding that comes from valid data. The data analysis technique used componential and descriptive analysis. The results of the study include an overview of the study area, the potential for the existence of ecotourism, and the role of the community in preserving historical objects around the ecotourism area.</em></p> Alfian Nur Muzaki Iwan Alim Saputra Aziz Budianta Copyright (c) 2022 Alfian; Iwan, Aziz https://creativecommons.org/licenses/by-sa/4.0 2022-06-08 2022-06-08 20 2 187 197 10.36276/mws.v20i2.332 Factors Declining Interest in English Language Training for Sermo Tourism Village Community, Kulon Progo Yogyakarta http://jurnal.ampta.ac.id/index.php/MWS/article/view/333 <p>This study investigates the elements that contribute to the community's waning interest in English language training conducted by the "Bule Mengajar" Community in Sermo Tourism Village, Hargowilis, Kulon Progo. A qualitative method using a descriptive approach was adopted. Situations, objects, or social phenomena are described when conducting qualitative descriptive research. Apart from observations and other supporting materials, informants become a source for acquiring data through organized interviews with trainers and training participants. When it comes to data veracity, triangulation is applied. Data gathering, data reduction, display, and conclusions were all part of the interactive analysis. According to research, the Sermo Tourism Village community's lack of interest in English training is attributable to a lack of proper training.</p> Nuharani Kurniyati Copyright (c) 2022 Nuharani Kurniyati https://creativecommons.org/licenses/by-sa/4.0 2022-06-09 2022-06-09 20 2 198 209 10.36276/mws.v20i2.333 Analisis Hubungan antara Sikap Kerja terhadap Minat Berwisata dengan Stres Kerja sebagai Variabel Mediasi http://jurnal.ampta.ac.id/index.php/MWS/article/view/344 <p><strong><em>Analysis of The Relationship between Work Attitude Towards Interest in Tourism and Work Stress as A Mediation Variable</em></strong></p> <p><em>This study aims to determine the relationship between work attitudes and interest in travelling which is mediated by work stress on hotel employees in Medan City, North Sumatra. This study uses quantitative research methods and data collection techniques used are questionnaires and literature study. The results of the study in addition to using a score measurement test. There is or is a relationship between work attitude and travel interest among hotel employees, but the relationship is of little value. Tourist interest in hotel employees may be influenced by other factors. There is no relationship between work stress and interest in travelling, this shows that work stress does not affect hotel employees' travel. There is a relationship between work attitude and work stress, this shows that the work attitude of employees at the hotel where they work has an effect on work stress. The indirect impact of work stress on interest in travelling was found to be insignificant. It turned out that work stress did not mediate the relationship between work attitude and interest in travelling to hotel employees in Medan City.</em></p> Elisabeth Lintong Daniel Augustinus Copyright (c) 2022 Elisabeth Marlina Sari Lintong, Daniel Augustinus https://creativecommons.org/licenses/by-sa/4.0 2022-07-06 2022-07-06 20 2 210 222 10.36276/mws.v20i2.344 Faktor-faktor yang Mempengaruhi Keputusan Menggunakan Jasa Angkutan Bus Pariwisata pada Masa Pandemi http://jurnal.ampta.ac.id/index.php/MWS/article/view/343 <p><strong><em>Factors Affecting The Decision to Use Tourism Bus Transportation Services During Pandemic.</em></strong></p> <p><em>The Covid-19 pandemic in early 2020 caused significant losses in various business sectors in Indonesia, particularly in the tourism sector. The factors influencing consumer decisions to use Gege bus transportation services during the Covid-19 pandemic are discussed in this article. During the Covid-19 pandemic, the research population was Gege's transportation tourism service customers, with a total research sample of 30 respondents. Sampling using a random sampling technique without regard for population strata. The variables in this study include price, quality factors, and health protocols, with the consumer's decision to use Gege transportation serving as the determining variable. Multiple linear regression analysis was used to investigate the effect of the variables. These factors have a positive and significant impact on consumer decisions to use services. </em></p> Nur Eva Romadnoni Hari Rachmadi Yudi Setiaji Copyright (c) 2022 Nur Eva Romadnoni, Hari Rachmadi, Yudi Setiaji https://creativecommons.org/licenses/by-sa/4.0 2022-07-14 2022-07-14 20 2 223 232 10.36276/mws.v20i2.343 Pengelolaan Desa Wisata Pandanrejo Menuju Desapreneur http://jurnal.ampta.ac.id/index.php/MWS/article/view/339 <p><strong><em>Management of Pandanrejo Tourism Village towards </em><em>Desapreneur.</em></strong></p> <p><em>Pandanrejo Tourism Village develops desapreneurs through village entrepreneur groups and membership, product/service capacity and quality, financial and administrative management, village development and assistance, marketing and promotion benchmarking, breadth of impact and sustainability. This study aimed to determine the management of the Pandanrejo Tourism Village and the potential and development of the Pandanrejo Tourism Village as a Desapreneur. This research was conducted using qualitative research methods, with data collection using structured interviews with tourism village managers, UMKM managers, UMKM actors, and village governments. The results showed that the management of the Pandanrejo Tourism Village has economically, socially, culturally, educationally, and environmentally, the highest benefit is provided by the social sector. Meanwhile, the economic benefits have not been felt optimally. Efforts to make the Pandanrejo Tourism Village a desapreneur include developing desapreneurs through the following aspects: group and membership of village entrepreneurs, product/service capacity and quality, financial and administrative management, village development and assistance, marketing and promotion benchmarking, breadth of impact and sustainability. </em></p> Lien Maulina Dede Kuswandi Siti Yulia Irani Nugraha Hanna Daniati Eka Rosiana Copyright (c) 2022 Lien Maulina, Dede Kuswandi, Siti Yulia Irani Nugraha, Hanna Daniati, Eka Rosiana https://creativecommons.org/licenses/by-sa/4.0 2022-07-14 2022-07-14 20 2 233 248 10.36276/mws.v20i2.339 Strategi Pengembangan Desa Wisata Berbasis Masyarakat di Nagari Mandeh http://jurnal.ampta.ac.id/index.php/MWS/article/view/287 <p><strong><em>Community-Based Tourism Village Development Strategy in Nagari Mandeh.</em></strong></p> <p><em>Mandeh Nagari tourism village is a tourist village that has beautiful natural tourism potential. This study aims to formulate a community-based development strategy for the Mandeh Nagari Tourism Village (CBT), which is a tool for sustainable tourism development. The research method used is mixed (mix method). Qualitative data through observation, interviews, documentation and Focus Group Discussion (FGD) were then analyzed by data reduction, data presentation and conclusion. Quantitative data was collected by distributing questionnaires and then analyzed descriptively. The results showed that the Mandeh Nagari tourism village could be developed with CBT (Community Based Tourism), such as re-activating tourism awareness groups and providing assistance to tourism activities in the Mandeh Nagari tourism village.</em></p> Iftita Rahmi Efendi Efendi Vikri Sherlyna Popi Marseli Fadillah Nisa Caniago Yuliana Copyright (c) 2022 Iftita Rahmi Efendi Efendi, Vikri, Sherlyna, Popi Marseli, Fadillah Nisa Caniago, Yuliana https://creativecommons.org/licenses/by-sa/4.0 2022-07-14 2022-07-14 20 2 249 262 10.36276/mws.v20i2.287 Art Network Strategy, Digitalization for Management Efficiency and Tourists http://jurnal.ampta.ac.id/index.php/MWS/article/view/367 <p><strong>Art Network Strategy, Digitalization for Management Efficiency and Tourists.</strong></p> <p>This study aims to analyze art management strategies that affect Bah Koh Samet tourism satisfaction after the covid-19 pandemic. The samples and analyzes were tourists visiting by collecting data in Bann Koh Samet, Chumphon province. Data research using descriptive qualitative includes documentation, interviews, observations, and presentations of several questionnaires. The results found that the hypothesis shows that the consistency between the efficiency of art management and art networking strategies is inconsistent due to a drastic reduction in visitors. Then the art networking strategy provides empirical opportunities to find alternatives to bring in visitors by facilitating the digitization model. Then, the art management strategy with the concept of digitization is carried out by analyzing the advantages and disadvantages of SWOT as a start to better know the target market and the direction of the object of application of the digitalization strategy model.</p> Pernandus Simanullang Copyright (c) 2022 Pernandus Simanullang https://creativecommons.org/licenses/by-sa/4.0 2022-08-09 2022-08-09 20 2 264 270 Ambivalensi Pengembangan Potensi Wisata http://jurnal.ampta.ac.id/index.php/MWS/article/view/366 <p><em><strong>Ambivalensi Pengembangan Potensi Wisata:Minimnya Inisiatif dan Kesadaran Masyarakat Lokal Menjadi Motor Penggerak Pengembangan Sungai Aeksiegaon</strong>. The district government's dilemma of watershed development (DAS) is related to management authority. According to the law, watershed management is entirely left to the central and provincial governments. In several districts with rivers, lakes or other water areas, it is difficult to intervene in policies, programs and budget funds for the development of water areas. In this study, the Aeksigeaon river tourist attraction is located right in the middle of Tarutung City. Its strategic position in the middle of the city tends to look neglected and has not managed to become a superior tourist attraction in Tarutung City. Local communities adjacent to the Aeksigeaon river also rarely receive training, tourism development assistance and funding from the District Government. This condition complicates the attraction of the Aeksigeaon river because there is no presence from the local community, local government or private sector that specifically manages it optimally. This study emphasizes that the empowerment of local communities can be a driving force for developing Aeksigeaon river tourism objects. This study uses qualitative research with data collection through interviews and direct observation with local communities, traders and related government agencies.</em></p> Wensdy Sitindaon Elvri Teresia Simbolon Frainskoy Rio Naibaho Priska Silaban Tio Minar Panjaitan Copyright (c) 2022 Wensdy Sitindaon, Elvri Teresia Simbolon, Frainskoy Rio Naibaho, Priska Silaban, Tio Minar Panjaitan https://creativecommons.org/licenses/by-sa/4.0 2022-08-09 2022-08-09 20 2 271 286 The Effect of Product, Price, and Service Quality on Hotel Guest Satisfaction http://jurnal.ampta.ac.id/index.php/MWS/article/view/331 <p>The Effect of Product, Price, and Service Quality on Hotel Guest Satisfaction</p> <p><em>This study aims to determine the effect of the product, price, and service quality on hotel guest satisfaction,</em><em> particularly in the Province of Yogyakarta</em><em>. The method used in this research is quantitative descriptive. This research involved 154 guests. Data is collected, tabulated, and analyzed so conclusions can be obtained—data analysis using the Likert scale, multiple linear regression analysis, F-test stage of 5% level, T-test stage of 5% level, and coefficient of determination.</em> <em>The final result based on multiple linear regression analysis shows that product, price</em><em>,</em><em> and service quality variables positively affect guest satisfaction. T-test analysis shows that the product, price, and service quality variables have a probability value smaller</em><em> than 0,05. F-test analysis shows that the probability value of 0,000 is smaller than 0,05. Based on the coefficient of determination shows that adjusted R<sup>2</sup> value of 0.</em><em>846</em><em>. This means that product, price, and service quality significantly affect guest satisfaction by </em><em>84,6</em><em>%. This study shows that the improvement in product, price</em><em>,</em><em> and service quality, will increase guest satisfaction</em><em> in the Hotel</em><em> and vice versa.</em></p> Rullyana Puspitaningrum Mamengko Copyright (c) 2022 Rullyana Puspitaningrum Mamengko https://creativecommons.org/licenses/by-sa/4.0 2022-08-01 2022-08-01 20 2 287 300 Pre-Design of Cepokolimo Tourism Village Development, Pacet District, Mojokerto Regency http://jurnal.ampta.ac.id/index.php/MWS/article/view/381 <p>Cepokolimo Village, Pacet District, Mojokerto Regency has a lot of tourism potential in the form of forestry, hills, agriculture, and natural beauty. In addition, Cepokolimo Village is located in a strategic area, namely Pacet District which is one of the areas with popular tourist destinations in East Java Province. However, this potential cannot be optimized so that it does not encourage the pace of economic growth, increase human resources, social, cultural, and welfare of the people of Cepokolimo Village. This study aims to analyze the feasibility of developing the Cepokolimo Village area to be used as a tourist destination, as well as planning the concept and drawings of tourism plans as well as calculating the required financing budget. The feasibility analysis of tourism development in this study uses the ADO-ODTWA analysis with the results of the analysis in the form of an average feasibility index of 74.09% with a feasibility level that has the potential to be developed. The initial planning for the construction was in the form of Swimming Pool Planning, Café Planning, Land planning, Fish Pond Planning, and Theater Room Planning.</p> Zakaria Ian Bahroni Soebagio Soebagio Dwi Haryanta Copyright (c) 2022 Zakaria Ian Bahroni, Soebagio Soebagio, Dwi Haryanta https://creativecommons.org/licenses/by-sa/4.0 2022-08-29 2022-08-29 20 2 301 314 10.36276/mws.v20i2.381 The Implementation of 4C in Guided Virtual Tour http://jurnal.ampta.ac.id/index.php/MWS/article/view/392 <p>This study aims to measure and analyze the implementation of 4 C (Context, Communication, Collaboration, and Connection) on a Guided Virtual Tour conducted by Jakarta Good Guide. The 4 C is usually used to measure digital media communication's effectiveness. The research product is Jakarta Good Guide's private tour. This research method used is a mixed approach, qualitative and quantitative method. The qualitative process was done by observation and interviews with the guides. This research was conducted by distributing questionnaires to 74 respondents who had participated in a guided virtual tour program during the covid pandemic. Then the quantitative method was distributing questionnaires to 74 respondents who had participated in a guided virtual tour program during the covid pandemic. The sampling technique is a simple random sampling method processed by SPSS. The results show that the guided virtual tour conducted by Jakarta Good Guide has implemented 4 C adaptation very well. Almost all aspects usually used by social media can be appropriately applied. In its implementation, tourist guides have a crucial role. The guided virtual tour also can be utilized for tourism marketing and destination promotion to attract potential visitors. The virtual tour help stimulate the travel intention once the restriction has been lifted.</p> Riky Ramadani Prabowo Copyright (c) 2022 Riky Ramadani Prabowo https://creativecommons.org/licenses/by-sa/4.0 2022-09-20 2022-09-20 20 2 315 331