Media Wisata http://jurnal.ampta.ac.id/index.php/MWS <div class="separator" style="clear: both; text-align: center;"><a style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" href="https://www.amptajurnal.ac.id/index.php/MWS"><span style="font-size: medium;"><img src="https://1.bp.blogspot.com/-1Z10ledMwJU/XlYdHPKictI/AAAAAAAAHGY/1ExYfwjuTTc0UQRyVVA0pcyA7pynYES5wCLcBGAsYHQ/s200/Sampul%2BMedia%2BWisata%2BPaling%2BBaru.png" width="141" height="200" border="0" data-original-height="349" data-original-width="248" /></span></a></div> <div style="text-align: left;"> <div style="text-align: justify;"> <div style="text-align: left;"> <div style="text-align: left;"> <p><strong><span data-preserver-spaces="true">Media Wisata</span></strong><span data-preserver-spaces="true"> (</span><strong><span data-preserver-spaces="true">ISSN: 1693-5969</span></strong><span data-preserver-spaces="true">) (</span><strong><span data-preserver-spaces="true">EISSN: 2685-8436</span></strong><span data-preserver-spaces="true">) published twice a year on May and November by </span><a class="editor-rtfLink" href="http://www.ampta.ac.id/" target="_blank" rel="noopener"><strong><span data-preserver-spaces="true">Sekolah Tinggi Pariwisata AMPTA Yogyakarta</span></strong></a><span data-preserver-spaces="true">, Indonesia. </span></p> <p><strong><span data-preserver-spaces="true">Media Wisata</span></strong><span data-preserver-spaces="true"> has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. </span></p> <p><span data-preserver-spaces="true">The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent tour and travel studies application. </span></p> </div> </div> </div> </div> Sekolah Tinggi Pariwisata AMPTA Yogyakarta en-US Media Wisata 1693-5969 Kajian Pengaruh Bauran Pemasaran terhadap Penjualan di Prima In Hotel Malioboro http://jurnal.ampta.ac.id/index.php/MWS/article/view/142 <p><em><span data-preserver-spaces="true">The marketing mix has a vital role for tourism businesses such as hotels. The number of hotels in DIY reaches 96-star hotels and 589 non-star hotels. This study aims to determine the effect of the service promotion mix on sales at the Prima In Hotel Malioboro. This research is quantitative descriptive by taking data using a questionnaire/questionnaire to 100 respondents. Data analysis used linear regression with the help of the SPSS program. The results showed that the marketing mix carried out by the Prima In Hotel Malioboro has a positive and significant effect on sales (significance value 0.000 or p &lt;0.05) with an effect of 73.7%. The structured linear regression equation is Y = 1.558 + 0.429 X which indicates that the marketing mix increases the sales. The marketing mix that affects sales includes advertising, sales promotion, publication, and personal selling. In contrast, sales that are influenced by the marketing mix include product aspects, service aspects, and management aspects.</span></em></p> Ajie Wicaksono Copyright (c) 2022 Ajie Wicaksono https://creativecommons.org/licenses/by-sa/4.0 2022-01-24 2022-01-24 20 1 1 15 Pengaruh Faktor Daya Tarik Ekowisata terhadap Keputusan Berkunjung Wisatawan di Kawasan Mangrove Karangsong Kabupaten Indramayu http://jurnal.ampta.ac.id/index.php/MWS/article/view/238 <p><em>This study aims to analyze the effect of eco-tourism attraction on the decision to visit tourists in the Ecotourism Mangrove Area of Karangsong Indramayu. The research method used is a descriptive research method with a quantitative approach. The results of this study indicate that there is a partial and significant influence between Mangrove Physical Products, Mangrove Activities, Mangrove Facilities and Services on the decision to visit tourists in the Ecotourism Mangrove Area of Karangsong Indramayu. Then for ecotourism attractiveness factors consisting of Mangrove Physical Products, Mangrove Activities, Mangrove Facilities and Services simultaneously significantly influence the decision to visit tourists in the Ecotourism Mangrove Area of Karangsong Indramayu, which is 51.9%. This research can provide additional references and can also assist the management in developing mangrove ecotourism areas to attract more tourists.</em></p> Istiqomah Fitri Rahmafitria Reiza Miftah Wirakusuma Copyright (c) 2021 Istiqomah, Fitri Rahmafitria, Reiza Miftah Wirakusuma https://creativecommons.org/licenses/by-sa/4.0 2022-01-24 2022-01-24 20 1 16 27 Potensi Pasar Ciplukan terhadap Perekonomian Masyarakat di Desa Wisata Lembah Dongde Mojogedang Karanganyar http://jurnal.ampta.ac.id/index.php/MWS/article/view/141 <p><strong><em>Analysis of The Potential of The Ciplukan Market on The Community Economy in The Tourism Village of The Dongde Valley of Mojogedang Karanganyar.</em></strong></p> <p><em>Th</em><em>i</em><em>s study aims to determine the origin and events that have been held in the ciplukan market and the influence of the ciplukan market on the economy of the Dongde Valley tourism village community. The method used by the research is a qualitative method by conducting observations and interviews with Pokdarwis management with the aim of knowing the potential of the ciplukan market for the economy of the Dongde Valley Tourism Village community. The result of the research is the Ciplukan Market was formed from the proposal of one of the college companions when providing assistance by utilizing an unorganized yard. Ciplukan Market experienced several activities or events such as the launching of the Tourism village, the judging of the Tourism Village, The Telo Festival and The Goat Festival. Of the several potentials developed in the Ciplukan Market, it has had a tremendous influence on the economy of the Dongde Valley tourism village community. The community gets additional income the village also gets income from the ciplukan market income.</em></p> Pontianus Kuswiyata Erna Wigati Copyright (c) 2022 Pontianus Kuswiyata, Erna Wigati https://creativecommons.org/licenses/by-sa/4.0 2022-01-24 2022-01-24 20 1 28 40 10.36276/mws.v20i1.141 Pengembangan Destinasi Wisata Masjid Kapal Safinatun Najah dengan Komponen Pariwisata 3A di Kota Semarang http://jurnal.ampta.ac.id/index.php/MWS/article/view/168 <p><strong><em>Development of tourism destination of </em></strong><strong><em>Masjid Kapal safinatun najah </em></strong><strong><em>with 3A tourism component in Semarang City </em></strong></p> <p><em>The research was designed to understand and to explain potential and tourist attraction at Safinatun Najah Mosque based on 3A of tourism component and explanation of development efforts by the administrator, government, and community as well as knowing the benefit of Safinatun Najah Mosque development.</em> <em>Qualitative description research is mentioned as research that produce scientific research that use description data in the form of words written or verbally off people or behaviour which observe to a group of people or an object and group of culture </em><em>(Maleong J, 1991)</em><em>. </em><em>Developing of attraction at Safinatun Najah Mosque by optimising the empty space. Developing and maintaining of amenity by continuous care and developing of accessibility by enlargement of the street traffic sign and giving the transportation of public. This development gives an economic impact such also gives a social and cultural impact.</em></p> Dyah Palupiningtyas Andhi Supriyadi Heru Yulianto Aletta Dewi Maria Copyright (c) 2022 Dyah Palupiningtyas, Andhi Supriyadi, Heru Yulianto, Aletta Dewi Maria https://creativecommons.org/licenses/by-sa/4.0 2022-01-24 2022-01-24 20 1 41 51 Potensi Desa Wisata Nagari Mandeh sebagai Destinasi Unggulan http://jurnal.ampta.ac.id/index.php/MWS/article/view/221 <p><strong><em>The potential of Nagari Mandeh Tourism Village as a leading destination</em></strong></p> <p><em>Nagari Mandeh is a tourist village located in Pesisir Selatan Regency, West Sumatra Province. This study aims to explore the potential contained in Nagari Mandeh. Using the mixed method, the researcher obtained qualitative data through observation, interviews, and documentation, which were then analyzed by data reduction, data presentation and conclusion drawing. Quantitative data was obtained through surveys and analyzed descriptively. The results of the study indicate that the Nagari Mandeh Tourism Village has enormous potential to become a leading destination, assessed from five tourist destination indicators, as well as the general response of the community who gave a very good assessment of the tourism potential of Nagari Mandeh</em></p> Iftita Rahmi Efendi Efendi Copyright (c) 2022 Iftita Rahmi Efendi Efendi https://creativecommons.org/licenses/by-sa/4.0 2022-01-24 2022-01-24 20 1 52 58 Kajian Penerapan Ekowisata di Kawasan Pariwisata Padangbai Bali http://jurnal.ampta.ac.id/index.php/MWS/article/view/297 <p><em><strong><span lang="EN-US" style="font-size: 12.0pt;">Study of eco-tourism application </span><span lang="EN-US" style="font-size: 12.0pt;">In the coastal area, Padangbai Village, Bali. </span></strong>Ecotourism is an environmental-based industrial activity that seeks to reduce the impact that appears on nature and local culture while creating job opportunities increasing income and helping nature itself. The Padangbai tourism area has tourism potential, namely Padangbai Beach and the Silayukti Temple Area, which are </em><em>both locations is side by side</em><em> but with different activities so far they are running harmoniously. This is interesting for the author to examine the extent to which these two tourism objects apply the concept of ecotourism. This study uses a descriptive qualitative method with a case study approach by assessing ecotourism indicators. The results of this study are the principles in the concept of ecotourism have been fulfilled in aspects of environmental conservation, cultural education, and community participation. Parameters that show the strength of the application of ecotourism and the emphasis is more on the eco-religious aspect.</em></p> I Gede Harimurti Ngakan Ketut Acwin Dwijendra Copyright (c) 2022 I Gede Harimurti, Ngakan Ketut Acwin Dwijendra https://creativecommons.org/licenses/by-sa/4.0 2022-01-24 2022-01-24 20 1 60 70 Rancangan Konten Desa Wisata Kampoeng Dolanan Eyang R. Tjokrowihardjo pada Media Google Sites untuk Walitelon Utara Temanggung http://jurnal.ampta.ac.id/index.php/MWS/article/view/130 <p><em><strong>Design of tourism village content of Kampoeng Dolanan Eyang R. Tjokrowihardjo on google sites media for the north walitelon of Temanggung.</strong></em></p> <p><em>The use of Google Sites can increase Pokdarwis competence and general public visits as digital literacy readers. Specific targets to be achieved are orderly administration for Pokdarwis workshops and at the same time as promotional media with google sites for the general public. The method used is a qualitative descriptive (phenomenon) because the Covid 19 pandemic phenomenon is still a scourge for tourism, especially tourist villages. This study uses data triangulation for data collection from the master trainer from the Ministry of Tourism and Creative Economy of the Republic of Indonesia during a visitation assessment of assistants from universities in the tourist village of Walitelon Utara, Temanggung in November 2020, observation of tourism village content on google sites, as well as surveys of potential users. This page and with data analysis techniques, namely editing in addition to the media, the content is also in line with the assistance of the Higher Education. The author gives the name "Desa Wisata Walitelon Utara" sites.google.com</em></p> CINDY CITYA DIMA Copyright (c) 2022 CINDY CITYA DIMA https://creativecommons.org/licenses/by-sa/4.0 2022-01-24 2022-01-24 20 1 71 77 Potensi Wisata Pantai Glagah sebagai Destinasi Wisata Olahraga di Kabupaten Kulon Progo Yogyakarta http://jurnal.ampta.ac.id/index.php/MWS/article/view/296 <p><strong>Glagah beach tourism potential as a sports tourism destination in Kulon Progo District Yogyakarta. </strong><em>As an effort to maximize the tourism potential of Glagah Kulon Progo Beach, Yogyakarta Special Region is a sports tourism destination. The research method used qualitative methods, namely data collected from research including, observation, documentation then analyzed descriptively and literature review from various sources. The importance of structuring, managing tourist areas supported by tourism facilities and infrastructure supported by reliable human resources and optimizing the participation of the private sector or the public plus increased investment is an important factor in managing tourist attractions.</em></p> <p><em> </em></p> Slamet Supriyanto Copyright (c) 2022 Slamet Supriyanto https://creativecommons.org/licenses/by-sa/4.0 2022-01-24 2022-01-24 20 1 78 87 Business Model Canvas http://jurnal.ampta.ac.id/index.php/MWS/article/view/326 <p><em>Business Model Canvas: Strategy Planning For The Development Of Karangsari Star Agro-Tourism In Blitar City During The Covid-19 Pandemic. </em><em>This study aims to determine a strategic plan for the development of Karangsari Starfruit Agrotourism during the COVID-19 pandemic. The method in this research is descriptive qualitative with a Business Model Canvas approach and SWOT analysis. The results of this study are an overview of the current Business Model Canvas from Karangsari Belimbing Agrotourism and a development strategy plan that is prepared based on a SWOT analysis on each Business Model Canvas block. The resulting strategic plan is to expand the target audience, add photo spot facilities and rest areas, add new social media for marketing, utilize social media to establish good relations with visitors, manage social media content consistently, increase collaboration, utilize empty areas and improve quality. HR, reducing variable costs according to priority needs, and increasing income from existing sources.</em></p> Muhammad Diaudin Nasikh Copyright (c) 2022 Muhammad Diaudin, dan Nasikh https://creativecommons.org/licenses/by-sa/4.0 2022-01-24 2022-01-24 20 1 88 101 Stone Garden Tourist Value http://jurnal.ampta.ac.id/index.php/MWS/article/view/321 <p><em>The high level of change in people's social life demands an increase in people's knowledge of their social behaviour, which has an impact on the growth of people's intelligence to adapt to changes in the social environment, including customers. Customers have become the target of attention for business organizations including Stone Garden, through increasing customer value.</em><em> The study purpose is to explain the visitor value from a functional, social, emotional and spiritual perspective during their visit to Stone Garden, followed by the meaning of visitor values from a sociological perspective. The research method used is a quantitative descriptive method with a sample measure of 100 people, using the percentage formula followed by determining the range to determine the interval for assessing respondents' perceptions. The results showed that the functional, social, emotional and spiritual values were included in the excellent category. The high value of visitors becomes a reference in determining the sociological value. Stone Garden has become an important part of people's lives because it can provide benefits and be used as a reference for travelling for the community. Stone Garden has become a superior tourism model because it shows something different, namely rock-based natural tourism as the advantage vehicle. This advantage is a motivation for organizations that can foster confidence in the development of tourist destinations in the future as well as for the community so as to direct other people to visit Stone Garden.</em></p> Didin Syarifuddin Copyright (c) 2022 Didin Syarifuddin https://creativecommons.org/licenses/by-sa/4.0 2022-01-24 2022-01-24 20 1 102 114 Membangun Ekonomi Kreatif melalui Wisata Batik sebagai Upaya Membangkitkan Perekonomian Lokal di Era Kebiasaan Baru Desa Wisata Jarum Bayat http://jurnal.ampta.ac.id/index.php/MWS/article/view/306 <p><strong><em>Developing a creative economy through batik tourism as an effort to increase the local economy in the new habit era </em></strong><strong><em>Jarum bayat tourism village.</em></strong></p> <p><em>The aim of this study is to find out how the efforts made by the tourism assistance community group (pokdarwis) to increase the economy of the local tourism village community and what are the obstacles faced in carrying out these efforts. This study used the descriptive qualitative method. Observations, interviews, documentation were carried out to collect the necessary data and completeness in this paper. Based on the research conducted, it can be concluded that the tourism assistance community group (Pokdarwis) efforts to increase the local economy in this new era of habits are to continue to market tourism products online by utilizing social media, such as Facebook and Instagram as well as by participating in training/workshop related to the development and improvement of its potential and resources. Meanwhile, the obstacles faced are limited resources, lack of knowledge about marketing and the decrease in tourist visits in this new era of habit.</em></p> Ihsan Budi Santoso Copyright (c) 2022 Ihsan Budi Santoso https://creativecommons.org/licenses/by-sa/4.0 2022-03-17 2022-03-17 20 1 115 123 10.36276/mws.v20i1.306 Analisis Penerapan Safety Management System di Gembira Loka Zoo http://jurnal.ampta.ac.id/index.php/MWS/article/view/338 <p><em>Safety visitors in the world of tourism is a top priority that travel service providers must consider to the visitor to minimize accidents. Moreover, a zoo with the main attraction of its animal collection can also be a risk to visitors. Implementing the safety management system is essential to be applied in tourism management to provide visitors safety protection, so they feel safe and comfortable when they are travelling and are willing to come back to visit the zoo. This study uses a qualitative descriptive method carried out at Gembira Loka Zoo. The results showed that Gembira Loka Zoo had implemented a safety management system in tourism management by covering POAC (planning, organizing, actuating and controlling) based on eight indicators. It consists of exhibit design, distance and exhibit enclosures, warning boards, monitoring, sanitation, health and medicine, boredom, saturation and fear.</em></p> Budi Hermawan Nourma Fitria Sabila Copyright (c) 2022 Budi Hermawan, Nourma Fitria Sabila https://creativecommons.org/licenses/by-sa/4.0 2022-03-21 2022-03-21 20 1 124 135 Atraksi Pencaksilat Merpati Putih Sebagai Daya Tarik Wisata Dalam Upaya Melestarikan Warisan Budaya Indonesia http://jurnal.ampta.ac.id/index.php/MWS/article/view/316 <p><strong>ABSTRACT</strong></p> <p>Merpati putih is a pencak silat which is an original Indonesian cultural heritage that is very feasible to be preserved and developed. The existence of Merpati Putih has proven that this pencak silat school provides enormous benefits for fitness, health and the good name of the nation. This paper is carried out in order to explore data and information regarding the history of the development of PPS Merpati Putih, and how the development of Merpati Putih Pencak Silat as a cultural attraction and how to maintain it so that it becomes a martial art as it emerged. With a descriptive literature method, this paper was developed through a qualitative approach, where various data are collected, studied, reduced, described, analyzed, then interpreted. From the research conducted, it can be concluded that Merpati putih is a Pencak Silat of the Empty Hand (Betako) Martial Arts which has existed since the first colonial period, then de facto and de jure was inaugurated on April 2, 1963 in Yogyakarta. Merpati Putih is one of the pencak silat schools that originated from the Mataram Sultanate and then developed to become a member of IPSI, the Martial Arts Federation for World Peace (MAFWP), and the International Pencak Silat Federation or Persilat (International Pencak Silat Federation). Merpati Putih has been used as a medium and medium in introducing Indonesia to the international scene. In many existing activities, there is always a positive content, in order to maintain and develop Merpati Putih pencak silat as a cultural heritage from the ancestors of the Indonesian nation.</p> <p>&nbsp;</p> <p><strong>Key words</strong>: <em>pencak silat, white dove, cultural heritage</em></p> <p><strong>&nbsp;</strong></p> Sidiq Pramana Widagda Hermawan Prasetyanto Totok Suharto suselo Heru Yuwono Copyright (c) 2022 Sidiq Pramana Widagda, Hermawan Prasetyanto, Totok Suharto, suselo Heru Yuwono https://creativecommons.org/licenses/by-sa/4.0 2022-04-29 2022-04-29 20 1 136 147