Media Wisata 2021-10-31T13:09:00+07:00 Hary Hermawan Open Journal Systems <div class="separator" style="clear: both; text-align: center;"><a style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" href=""><span style="font-size: medium;"><img src="" width="141" height="200" border="0" data-original-height="349" data-original-width="248" /></span></a></div> <div style="text-align: left;"> <div style="text-align: justify;"> <div style="text-align: left;"> <div style="text-align: left;"> <p><strong><span data-preserver-spaces="true">Media Wisata</span></strong><span data-preserver-spaces="true"> (</span><strong><span data-preserver-spaces="true">ISSN: 1693-5969</span></strong><span data-preserver-spaces="true">) (</span><strong><span data-preserver-spaces="true">EISSN: 2685-8436</span></strong><span data-preserver-spaces="true">) published twice a year on May and November by </span><a class="editor-rtfLink" href="" target="_blank" rel="noopener"><strong><span data-preserver-spaces="true">Sekolah Tinggi Pariwisata AMPTA Yogyakarta</span></strong></a><span data-preserver-spaces="true">, Indonesia. </span></p> <p><strong><span data-preserver-spaces="true">Media Wisata</span></strong><span data-preserver-spaces="true"> has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. </span></p> <p><span data-preserver-spaces="true">The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent tour and travel studies application. </span></p> </div> </div> </div> </div> Efek Self-Efficacy terhadap Readiness for Change Masyarakat Samosir dalam Menyambut Bali Baru 2021-06-04T06:36:21+07:00 Wilbert Christine Tandriani Winnie Gozali Rianda Elvinawaty <p><em>To improve Indonesian tourism, The Indonesian Government have launched the New Bali program where Lake Toba with the support of Samosir Island be prioritized to become New Bali. However, there have been some issues that happen, the problem is about the Human Resource problem where the behaviour of people in Samosir Island show that they are still not ready to change into New Bali. There are some factors that influence readiness for change, where one of them is self-efficacy. To find out the truth of whether or not there is a relationship between the two variables, based on data from 383 people of Samosir Island and using descriptive quantitative methods, this study aims to see if there is a relationship and how much contribution between self-efficacy to readiness for change in people of Samosir Island. The data obtained using the scale will be tested using Pearson Product Moment Correlation through the help of IBM SPSS Statistics 22 to test the hypothesis that the results of the study showed that hypothesis is accepted it means that there is a positive relationship between self-efficacy and readiness for change</em></p> 2021-09-29T00:00:00+07:00 Copyright (c) 2021 Wilbert, Christine Tandriani, Winnie Gozali, Rianda Elvinawaty Psychological Effect of Customers to The Re-Purchase Decision of AirBNB Accommodation Facilities in Jakarta 2021-06-09T05:21:46+07:00 Asep Parantika RR. Cindy Diana Nadia Lolita <p>Attitude repurchase decision influenced by other three components, which are stay experience. This article aims to discover the psychological effect of customers’ service on the re-purchase decision of AirBNB accommodation facilities in Jakarta. The research uses quantitative analysis. The data collection technique used is questionnaire circulation and literature reviews. The result shows that there are three components influencing respondents to reuse AirBNB services, which are Motivation, Perception, and, Users Review, and Price Sensitivity. Every component provides each influence in determining the repurchase decision of Air bnb. Service psychology holds a great impact on the AirBNB repurchase decision. Other components such as motivation, perception, and attitude play significant roles in the decision and greatly impacted the customers, as well as other factors such as stay experience, guest review and price sensitivity.</p> 2021-09-29T00:00:00+07:00 Copyright (c) 2021 Asep Parantika, Cindy Pengaruh Service Excellence, Aksesibilitas, dan Word of Mouth (WOM) terhadap Minat Wisatawan serta Implikasinya terhadap Keputusan Kunjungan Wisata Halal di Kabupaten Bandung Barat 2021-06-23T04:32:58+07:00 Kartika Dewi Imam Sudirman Rian Andriani <p><em>This research was conducted at the Halal Tourism object, West Bandung Regency. The research method used in the study uses quantitative methods with the testing tool using the Smart-PLS tool, with a sample of 100 respondents. Based on the results of the study, the direct influence of Service Excellence on tourist interest is 4%, Accessibility to tourist interest is 0.5%, Word of Mouth to tourist interest is 45%, Tourist Interest is 74.9%. The simultaneous influence of Service Excellence, Accessibility, and Word of Mouth on Tourist Interest in West Bandung Regency is 56.3%. The influence of tourist interest on the decision to visit Halal tourism in West Bandung Regency is 74.9%.</em></p> 2021-09-29T00:00:00+07:00 Copyright (c) 2021 Kartika Dewi, Imam Sudirman, Rian Andriani Nilai Kepuasan Pengunjung Saung Angklung Udjo 2021-06-05T04:56:27+07:00 Didin Syarifuddin <p><em>Customers are important people in business organizations, do not depend on the company, not people for debate, so that customer desires are the company's duty to be realized. The study purpose is to explain customer satisfaction value as an impact of implementing customer value. The verification method is used to explain the effect of customer value on customer satisfaction with regression analysis. The results explain that Saung Angklung Udjo performance art is a traditional art performance producing beautiful tones, can foster audience enjoyment and satisfaction, the impact of the growing value of performing arts, service, personal, image and cost value. The growth in visitor value has an impact on the growth of visitor satisfaction so as to foster knowledge, a sense of pleasure and the return of fresh feeling to people who experience boredom from their daily routines. This is an important aspect in society that can be used as a reference in the process of interaction as well as a pattern of behaviour and group thought patterns that are mutually recognized in travelling</em></p> 2021-09-29T00:00:00+07:00 Copyright (c) 2021 Didin Syarifuddin Peran Modal Sosial dalam Pengembangan Desa Wisata Serangan Denpasar Bali 2021-06-30T07:16:06+07:00 I Gede Putra Nugraha <p><em>Serangan Village as a potential area is a representation of Denpasar City Government's policy on environmental conservation, history and cultural values, the interests of the world of education, and the interests of cultural tourism full of attractions. The purpose of this study was to identify the role of social capital in the development of sustainable tourism in Serangan Village and to analyze the influence of the role of government, community participation, and social capital on the quality of destinations and sustainable tourism development in Serangan Village. The results of this study are the role of social capital norms in Serangan Village has an important role in tourism development in Serangan Village, where norms in traditional villages in Serangan Village are still very strong.</em></p> 2021-09-29T00:00:00+07:00 Copyright (c) 2021 I Gede Putra Nugraha Potensi Desa Wisata sebagai Alternatif Destinasi Wisata New Normal 2021-06-23T04:53:20+07:00 Syaiful Ade Septemuryantoro <p><em>Tourism villages are projected as an alternative to the new normal era tourist destinations. The tourism segment changes along with the new normal era, so tourists will choose private destinations such as nature-based tourism. The existence of a tourist village that implements CHSE (Cleanliness, Health, Safety and Environment Sustainability) assures tourists to travel safely in tourist villages. The research method uses descriptive qualitative analysis with a case study approach. The SWOT analysis shows that the potential of a tourist village can be developed into a developed tourism village, currently, there are 16 certified tourist villages and other tourist villages</em></p> 2021-09-29T00:00:00+07:00 Copyright (c) 2021 Syaiful Ade Septemuryantoro Strategi Pemasaran 7P Restoran Bertema Autentik di Bale Raos sebagai Potensi Wisata Kuliner di Area Keraton Yogyakarta 2021-08-04T05:59:42+07:00 Sahlit Sugesti Sugesti <p><em>Indications of successful management of cullinari such as a restaurant is a significant increase in the target number of tourists visiting. Therefore, it is necessary to have the right and targeted marketing strategy. This study aims to analyze and describe the marketing strategy of Bale Raos restaurant The autentic Taste in tourism area Keraton Yogyakarta. Research used qualitative methods. Informants sampled are general manager, marketing, operational manager and visitorAs of Bale Raos restaurant. Data was collected used interviews, observation, and documentation. Based on the research results show the right marketing strategy to increase quality product and service </em><em>by</em><em> segmenting targeting and positioning and </em><em>&nbsp;collaboration of </em><em>good product, </em><em>price sale, place</em><em>, </em><em>promotion</em><em>, people, process and physical evidance</em><em>.</em></p> 2021-09-29T00:00:00+07:00 Copyright (c) 2021 Sahlit Sugesti Sugesti Dampak Pandemi Covid-19 pada Operasional Hotel di The Atrium Hotel and Resort Yogyakarta 2021-08-04T05:05:31+07:00 Eko Yuli Sutrisno Fitroh Adhila <p><em>The purpose of this article is to analyze the impact of the COVID-19 pandemic on hotel operation at The Atrium Hotel and Resort Yogyakarta. This study is using a descriptive qualitative approach. The results of the study indicate operational constraints faced by The Atrium Hotel and Resort during the COVID-19 pandemic, which include a longer check-in process, increased operational cost, food and beverage services are not optimal, difficulties in determining the selling price of rooms, difficulty finding guests, and difficulty arranging the employee work schedules. The effort to adjust The Atrium Hotel and Resort Yogyakarta’s operation amid the COVID-19 pandemic are modifying of standard operating procedure (SOP), selling room only, adding facilities to prevent the spread of COVID-19, strict monitoring of health protocols, and MICE activities requiring permission from the COVID-19 force</em></p> 2021-09-29T00:00:00+07:00 Copyright (c) 2021 EKO YULI SUTRISNO, Fitroh Adhila Implementasi Penerapan Protokol New Normal Pada Destinasi Wisata Di Kabupaten Sleman 2021-09-14T06:41:38+07:00 Arif Dwi Saputra <p><em>This research was conducted to determine the implementation of the new standard protocol for tourist destinations in Sleman Regency, to check the actual conditions of the readiness of tourist destinations to reopen and to see the compliance of tourists to the regulations of the new standard protocol in Sleman Regency. The research method uses quantitative-based data with a survey method. The research location took eight leading tourist destinations in Sleman Regency, namely: Monjali, Prambanan Temple, Blue Lagoon, Deswita Pentingsari, Deswita Kelor, Sleman City Hall, Abhayagiri, and Hotel Sahid Jaya. They were collecting data using field observations, questionnaires, and literature studies. The research was carried out on 1-24 August 2020. The results showed that the tourism sector in Sleman Regency could be reopened with various conditions for the good of all parties, significantly improving the community's economy. The opening of tourist destinations in Sleman Regency must be accompanied by strict supervision, especially regarding implementing health protocols</em></p> 2021-10-31T00:00:00+07:00 Copyright (c) 2021 Arif Dwi Saputra Peran Media Sosial Terhadap Kompetensi Mahasiswa Ekowisata Unipa Menunjang Promosi Pariwisata Rajaampat 2021-08-12T05:13:28+07:00 Anastasia Gustiarini Yuli Enting Liunsambe Pandin <p>Penggunaan media sosial sangat mudah, hemat biaya, dan efektif dalam mempromosikan objek wisata khususnya Rajaampat yang sudah terkenal hingga internasional. Peranan civitas akademika terhadap promosi pariwisata Rajaampat menjadi sangat penting dikaji, terlebih setelah masa pandemi covid-19 yang membawa kondisi dunia pariwisata terpuruk. Penelitian ini menggunakan metode kualitatif deskriptif. Populasi sasaran dalam penelitian ini adalah mahasiswa yang berstatus aktif sebagai mahasiswa ekowisata Rajaampat Universitas Papua. Penarikan sampel berdasarkan teknik purposif (purposive sampling) kepada mahasiswa aktif yang memiliki media sosial yang berjumlah 10 mahasiswa. Analisis berdasarkan keempat kategori yang telah ditetapkan yaitu <em>tie strength</em> (kekuatan sebuah hubungan), <em>network density</em> (kepadatan jaringan), <em>network centrality</em> (sentralitas jaringan) dan <em>homophile</em> (kesamaan karakteristik). Cara analisis dengan memilah seluruh isi pesan serta mengkategorikannya ke dalam masing – masing karakteristik struktur jaringan media sosial yang sesuai. Hasil penelitian menyimpulkan bahwa kategori <em>tie srenght</em> (kekuatan hubungan), <em>network density</em> (kepadatan jaringan), <em>network centrality</em> (sentralitas jaringan) serta kesamaan karekteristik (<em>homophile</em>) terjalin dalam keseluruhan akun facebook saat memposting sebuah foto.</p> 2021-11-04T00:00:00+07:00 Copyright (c) 2021 Anastasia Gustiarini dan Yuli Enting Liunsambe Pandin Pengembangan Potensi Wisata Berbasis Pariwisata Pedesaan di Desa Adat Bugbug Kabupaten Karangasem Bali 2021-09-04T05:19:05+07:00 Ni Made Sri Puspa Dewi Roels Nisa Rahmaniyah Utami <p><em>Bugbug Traditional Village located in East Bali. Bugbug Traditional has a lot of excellent tourism potential to be developed into rural tourism. This research is expected to support the role of tourism managers in the Bugbug Traditional Village to be able to run optimally in managing all tourism potential. Research data was collected through observation, interviews, literature study, Focus Group Discussion, and documentation. Data analysis uses analysis data qualitative methods, namely data collection, data reduction, data presentation, and concluding. This research results in the development of tourism in the Bugbug Traditional Village into rural tourism, which consists of nature tourism and cultural tourism. Nature tourism is carried out with agricultural education activities and tour the village—cultural tourism in witnessing local cultural wisdom, like traditional ceremonies and local traditions. In addition, the results of this study compiled several programs to optimize the role of the Bugbug Traditional Village Tourism Management Agency. The programs include: approaching and providing assistance to the institutions, forming an organizational structure and collaborative management.</em></p> 2021-11-05T00:00:00+07:00 Copyright (c) 2021 Roels Ni Made Sri Puspa Dewi & Nisa Rahmaniyah Utami Suistainable Tourism Deswita Berkembang menjadi Deswita Maju di Desa Wisata Sumberbulu 2021-06-30T07:30:26+07:00 Erna Wigati Wahyu Ari Indriastuti <p><em><span data-preserver-spaces="true">This study aims to determine the quality of Sumberbulu tourism village in contributing to social welfare by having a local and regional economic network. Methods used in this research is to use descriptive qualitative method, with data analysis done inductively. The aim is to find out sustainable tourism village to develop into the tourism village of Sumberbulu Karanganyar. The result this study, Sumberbulu tourism village, in contributing to economic and social welfare has inderectly been seen by the presence of many buyers who buy ornamental plants when visiting Sumberbulu Village and orrdering snacks that have been produced by community members from the formation of small culinary teams from several residens houses. The quality of the tour guides in the Sumberbulu tourist village is not yet visible because everything is still one with Pokdarwis. The quality of accommodation (homestay) in the tourist village of Sumberbulu is getting better and better because the homestay management team continuously checks it from the homestay coordinator who has been formed from Pokdarwis</span></em></p> 2021-11-05T00:00:00+07:00 Copyright (c) 2021 Erna Wigati & Wahyu Ari Indriastuti