Art Network Strategy, Digitalization for Management Efficiency and Tourists
Bah Koh Samet Island, Chumphon Province, Thailand
Keywords:
Strategy, Art, Digitization, Management, Tourism marketingAbstract
Art Network Strategy, Digitalization for Management Efficiency and Tourists.
This study aims to analyze art management strategies that affect Bah Koh Samet tourism satisfaction after the covid-19 pandemic. The samples and analyzes were tourists visiting by collecting data in Bann Koh Samet, Chumphon province. Data research using descriptive qualitative includes documentation, interviews, observations, and presentations of several questionnaires. The results found that the hypothesis shows that the consistency between the efficiency of art management and art networking strategies is inconsistent due to a drastic reduction in visitors. Then the art networking strategy provides empirical opportunities to find alternatives to bring in visitors by facilitating the digitization model. Then, the art management strategy with the concept of digitization is carried out by analyzing the advantages and disadvantages of SWOT as a start to better know the target market and the direction of the object of application of the digitalization strategy model.
References
Agustiningsih, 2018, Lifestyle Construction Through Music as a Product of Popular Culture, Journal of Communication and Business , 2, 16-22.
Awwabiin, S. (2021). Definition of research methods. https://penerbitdeepublish.com/pengertian-method-penelitian/
Beritamagelang.id. (2018). No Title. Magelang Regency Government. Retrieved from http://beritamagelang.id/disparpora-kabupaten-magelang-value-lama-kunjung-wisatawan-dikabupaten-magelang-2-3-jam-saja
Betti, A. (2020). Network Building Tips & Benefits.
Cahn, D. (2019). Chemical Industry Logistics Digitization in a Changing Economy. Adhesives & Sealants Industry, 26(7).17-19.
Kemenparekraf. (2022). Digital Tourism Strategy in Attracting Tourists . https://www.kemenparekraf.go.id/ragam-pariwisata/Strategi-Digital-Tourism-dalam-Menggaet-Wisatawan
Kuhn, T. (1962). Research Paradigm . file:///C:/Users/siman/Documents/mata course of post bachelor content sm1/3. metopen I/Research Paradigm. Journal.pdf
Kustanto, A. (2019). Tourism: As One of the Efforts to Get Foreign Exchange for the Government of Indonesia. Qistie , 12 (1).
Moleong, LJ (2016). Qualitative Research Methodology. Yogyakarta: Graha Ilmu
Rytsev, D. (2021). Exploring the Strategic Planning Approach and Getting Started. https://strategium.space/en/lesson/what-is-a-personal-strategy/
Solewski, R. (2021). The Concept of Stratification of the Work of Art in the Aesthetic Thought of Roman Ingarden and Władysław Stróżewski in Relation to Contemporary Art On the Example of an Analysis and Interpretation of an Installation by Arthur Jafa. Roman Ingarden and Our Times: Recent Trends in Phenomenology and Contemporary Philosophy .
Indiana, J. (2019). Diversity Of Understanding That Include Science And Art. Tamumatra: Journal of the Arts of Instruction, 2(1), 1–8. https://doi.org/10.29408/tmmt.v2i1.1519
Rangkuti, F. (2009). SWOT Analysis of Dissecting Business Case Techniques. Gramedia main library, Jakarta
Sugiyono. (2006). Business Research Methods. First print. Alpha Bheta, Jakarta
Tjiptono, F. (2005) Service Marketing, First Edition Malang: Bayu media
Umar, H. (2001). Strategic Management In Action. Fifth Printing. PT. Gramedia Pustaka Utama, Jakarta.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Pernandus Simanullang
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
