Analisis Potensi Wisata Desa dengan Kerangka 6A: Studi Kasus Desa Ngajum, Malang

Authors

  • Agung Yoga Asmoro Akademi Pariwisata Nasional Banjarmasin
  • Thamrin B Bachri Sekolah Tinggi Pariwisata Bandung
  • Alditia Detmuliati Politeknik Negeri Sriwijaya, Palembang

DOI:

https://doi.org/10.36276/mws.v18i2.103

Keywords:

Tourism Product, Tourism Market, Rural Tourism, Ngajum

Abstract

This study aims to map tourism potential both in terms of tourism products and markets as an initial step in developing tourism in Ngajum Village. This research is community-based research implemented using the Participatory Action Research approach. The analysis was carried out through 6A's tourism product component approach without disregarding the tourism market analysis. The findings of this study are that Ngajum Village had untapped tourism potentials. Weaknesses in the components of attractions and available packages will be resolved by developing artificial attraction on land A, the potential for ecotourism activities on land B, agro-tourism on people's coffee plantations, spiritual tourism in Padepokan Soerjo Alam, as well as the potential for factory tour collaborations with Greenfield Dairy Factory. These potentials must be designed in stages to obtain optimal outcomes for the community by involving the roles of BUMDES and Pokdarwis as the main actors. In the end, the amenities component is considerably good, while the activities will align with the development of the attraction. The accessibilities and ancillary services are in good condition

Author Biographies

Agung Yoga Asmoro, Akademi Pariwisata Nasional Banjarmasin

Agung Yoga Asmoro, memperoleh gelar Sarjana Sains Terapan Pariwisata dan Magister Manajemen Pariwisata dari Sekolah Tinggi Pariwisata Bandung. Saat ini aktif sebagai dosen Akademi Pariwisata Nasional Banjarmasin dengan NIDN 1130017901, dosen LB di STP Satya Widya Surabaya. pengelola biro perjalanan wisata https://lintangbuanatours.com dan tenaga ahli pariwisata pada beberapa konsultan pariwisata.

Thamrin B Bachri, Sekolah Tinggi Pariwisata Bandung

Direktur Jenderal Pemasaran Pariwisata dan Kerjasama Luar Negeri, DEPBUDPAR RI (2003-2008) menamatkan Pendidikan di Postgrad School of Hospitality and Tourism University of Wisconsin-Stout, USA (1990) dan alumni LEMHANAS KSA Angkatan X Tahun 2002. Karir panjang dan luasnya sejak 1980, kini mengajar di Sekolah Tinggi Pariwisata Bandung.

Alditia Detmuliati, Politeknik Negeri Sriwijaya, Palembang

Pengajar di Akademi Pariwisata NHI Bandung pada tahun 2017. Saat ini terdaftar sebagai dosen tetap di Politeknik Negeri Sriwijaya dengan NIDN 0408069202.

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Published

2021-06-05

How to Cite

Asmoro, A. Y., Bachri, T. B. ., & Detmuliati, A. (2021). Analisis Potensi Wisata Desa dengan Kerangka 6A: Studi Kasus Desa Ngajum, Malang. Media Wisata, 18(2), 231–250. https://doi.org/10.36276/mws.v18i2.103