Interest in West Java Mosque Tourist Visits
Study 3A and the Role of E-WOM Moderation
DOI:
https://doi.org/10.36276/72q3q883Keywords:
Religious Tourism, Digital Reviews, Interest in VisitingAbstract
This study aims to analyze the influence of attractions, amenities, and accessibility on tourists' interest in visiting mosque tourist destinations in the West Java region, as well as testing the role of electronic word of mouth (E-WOM) moderation in this relationship. This study uses a quantitative approach with a survey method. The object of the research is focused on mosques in the West Java region that have the potential for religious tourism. Data was collected through questionnaires distributed to people who had visited the mosques. The data analysis techniques used were multiple linear regression and moderation regression. The results showed that the attraction variable had a positive and significant effect on the interest in visiting (p = 0.021), while the amenities (p = 0.602) and accessibility (p = 0.142) variables did not show a significant effect directly. However, E-WOM was shown to be able to moderate the effect of accessibility on visitor interest significantly (p = 0.014), while E-WOM's interaction with attractions and amenities was not significant. Simultaneously, attractions, accessibility, and amenities had a significant effect on tourist interest (p < 0.001) with a determination coefficient value (R²) of 0.623. These findings indicate that although not all variables have an individual effect, the combination of all three simultaneously plays an important role in shaping tourist visitor interest. The role of digital reviews (E-WOM) is only effective as a moderation variable for factors that can be explained informatively. On the other hand, the influence of E-WOM is not significant in moderating the relationship between attractions, amenities, and interest in visiting, because both factors are more subjective and can only be optimally assessed through tourists' direct experiences at the destination.
References
Abdul Malee, S. Z. B., & Mohd Balwi, M. A. W. F. B. (2021). Ensuring Environment, Social & Financial Sustainability during a Pandemic: The Story of a Singapore Mosque. Journal of Muslim Minority Affairs, 41(4), 703–718.
Al-Ansi, A., Han, H., Kim, S., & King, B. (2021). Inconvenient experiences among Muslim travelers: An analysis of the multiple causes. Journal of Travel Research, 60(6), 1352–1370.
Al-Refai, N. (2020). The impact of a mosque-based islamic education to young British Muslim Professionals. International Journal of Learning, Teaching and Educational Research, 19(9), 220–237.
Anubha, & Shome, S. (2021). Intentions to use travel eWOM: Mediating role of Indian urban millennials’ attitude. International Journal of Tourism Cities, 7(3), 640–661. https://doi.org/10.1108/IJTC-04-2020-0073
Aulet, S., & Duda, T. (2020). Tourism accessibility and its impact on the spiritual sustainability of sacred sites. Sustainability, 12(22), 9695.
Battour, M., Hakimian, F., Ismail, M., & Boğan, E. (2018). The perception of non-Muslim tourists towards halal tourism: Evidence from Turkey and Malaysia. Journal of Islamic Marketing, 9(4), 823–840. https://doi.org/10.1108/JIMA-07-2017-0072
Bimas Kemenag. (2025). Cek Profil Masjid & Mushalla. Retrieved July 31, 2025, from https://simas.kemenag.go.id/
Biswas, C., Omar, H., & Rashid-Radha, J. Z. R. R. (2020). The Impact of Tourist Attractions and Accessibility on Tourists’satisfaction: The Moderating Role of Tourists’age. Geo Journal of Tourism and Geosites, 32(4), 1202–1208.
Cheung, C. M., Lee, M. K., & Rabjohn, N. (2008). The impact of electronic word‐of‐mouth: The adoption of online opinions in online customer communities. Internet Research, 18(3), 229–247.
Cifci, I., Akova, O., Rasoolimanesh, S. M., & Ogretmenoglu, M. (2023). Residents’ perception of tourism impacts and their support for tourism development: A study of a Bektashi faith destination in Türkiye. Journal of Heritage Tourism, 18(5), 691–709. https://doi.org/10.1080/1743873X.2023.2212170
Dewantara, M. H., Gardiner, S., & Jin, X. (2023). Travel vlog ecosystem in tourism digital marketing evolution: A narrative literature review. Current Issues in Tourism, 26(19), 3125–3139. https://doi.org/10.1080/13683500.2022.2136568
Doțenco, E., & Șevcenco, V. (2024). Turismul religios în contextul fluxurilor turistici internaționale. Simpozion Ştiinţific al Tinerilor Cercetători, Ediţia a 21-a: Culegere de Lucrări Științifice, Vol. 3, 70–74. Academy of Economic Studies of Moldova. https://doi.org/10.53486/sstc.v3.14
Embong, Z., Muslim, N., Musa, N. Y., Mohamed, A. F., & Jusoh, L. M. (2021). Principles of social integration in the constitution of Medina. Academic Journal of Interdisciplinary Studies.
Ghouchani, M., & Taji, M. (2021). Promoting Spirituality in The Architectural Thought of The Mosque: A Sense of Place Approach. Journal of Islamic Architecture, 6(3).
Gillovic, B., & McIntosh, A. (2020). Accessibility and inclusive tourism development: Current state and future agenda. Sustainability, 12(22), 9722.
Goeldner, C. R., & Ritchie, J. R. B. (2011). Tourism: Principles, Practices, Philosophies. Wiley. Retrieved from https://books.google.co.id/books?id=7abLCgAAQBAJ
Hair, J. F. (Ed.). (2014). Multivariate data analysis (7. ed., Pearson new internat. ed). Harlow: Pearson.
Halilović, M. (2020). Travel journals in Islam and their contribution to the development of social thought. Kom : Casopis Za Religijske Nauke, 9(2), 87–114. https://doi.org/10.5937/kom2002087H
Hidayat, E. R., Danuri, H., & Purwanto, Y. (2018). Eco Masjid: The First Milestone of Sustainable Mosque in Indonesia. Journal of Islamic Architecture, 5(1).
Hussain, S., & Juan, F. (2023). Exploring the Architecture and Its Influence of Badshahi Mosque Lahore (Bmlh): A Unesco Tentative Heritage Site. Journal of Islamic Architecture, 7(3), 464–475. https://doi.org/10.18860/jia.v7i3.20999
Jeong, M., & Shin, H. H. (2020). Tourists’ experiences with smart tourism technology at smart destinations and their behavior intentions. Journal of Travel Research, 59(8), 1464–1477.
Martínez García De Leaniz, P., Herrero, Á., & García De Los Salmones, M. D. M. (2025). Communicating Destination Social Responsibility Through Social Media: The Roles of Tourists’ Social Engagement, Citizenship Behaviors, and Emotions. Journal of Travel Research, 64(4), 929–949. https://doi.org/10.1177/00472875231225390
Purnomo, A., Idris, I., & Kurniawan, B. (2020). Understanding local community in managing sustainable tourism at Baluran National Park–Indonesia. Geo Journal of Tourism and Geosites, 29(2), 508–520.
Quan, N. H., & Thang, B. Q. (2023). Effect of electronic word-of-mouth on customers’ booking intention at online travel agencies: Case in Vietnam. International Journal of Electronic Trade, 1(1), 74–92.
Rahman, M. K. (2014). Motivating factors of Islamic tourist’s destination loyalty: An empirical investigation in Malaysia. Journal of Tourism and Hospitality Management, 2(1), 63–77.
Smith, M. K. (2022). Spiritual Tourism. In D. Buhalis (Ed.), Encyclopedia of Tourism Management and Marketing (pp. 209–211). Edward Elgar Publishing. https://doi.org/10.4337/9781800377486.spiritual.tourism
Srivastava, N., Nigam, N., & Kumar Tripathi, P. (2024). An Empirical Investigation of Religious Tourism As a Multiplier for Development. International Journal of Religious Tourism and Pilgrimage, 12(3), 8.
Surya, E. D., Felani, K. F., Felani, V. T., & Andriani, A. (2023). Analysis of Tourist Attractions, Amenities and Accessibility to Tourist Visit Decisions Mediated by Digitalization Promotion. International Journal of Economics and Management, 1(02), 64–75.
Syamsurrijal, M., Nurmandi, A., Jubba, H., Hidayati, M., Qodir, Z., & Abdulloh, I. (2023). From decision making to practice: Economic growth on Halal tourism policies based on Sharia regulation in Lombok, Indonesia. Journal of Environmental Management & Tourism, 14(4), 2127–2139. https://doi.org/DOI:10.14505/jemt.v14.3(67).24
Wijaya, T., Nurbayah, S., Zahro, F., & Ningsih, F. (2021). Pariwisata Halal Di Indonesia: Kajian Terhadap Fatwa Dewan Syariah Nasional Majelis Ulama Indonesia (DSN-MUI). Trilogi: Jurnal Ilmu Teknologi, Kesehatan, Dan Humaniora, September-Desember (284-294).
Yar, H. (2022). An Invisible School: Social-Cultural Work of the Mosque Organizations. Religions, 14(1), 62.
Zhang, Z., Ye, Q., Law, R., & Li, Y. (2010). The impact of e-word-of-mouth on the online popularity of restaurants: A comparison of consumer reviews and editor reviews. International Journal of Hospitality Management, 29(4), 694–700.
Downloads
Published
Issue
Section
Categories
License
Copyright (c) 2025 Anggara Disuma, Mohamad Anton Athoillah, Encup Supriatna, Chaerul Shaleh
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Media Wisata applies a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0) to all articles published in the journal.
Under this license, readers and other users are permitted to share, copy, redistribute, remix, transform, and build upon the published work, including for commercial purposes, provided that the applicable license conditions are respected.
Copyright Ownership
Authors retain the copyright of their published work.
By submitting a manuscript to Media Wisata, authors grant the journal the right of first publication of the article.
The right of first publication is granted on the condition that the article is simultaneously made available under the Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0).
The copyright ownership of the article remains with the authors unless otherwise agreed in a separate written agreement.
Creative Commons Attribution-ShareAlike 4.0 International License
The CC BY-SA 4.0 license permits users to:
- Share — copy and redistribute the material in any medium or format; and
- Adapt — remix, transform, and build upon the material for any purpose, including commercial purposes.
These permissions are subject to the following conditions:
Attribution
Users must provide appropriate credit to the original author(s), provide a link to the applicable license, and indicate whether changes were made.
Attribution must be provided in a reasonable manner and must not suggest that the original author(s) or Media Wisata endorse the user or the use of the work.
ShareAlike
If users remix, transform, or build upon the material, the resulting contribution must be distributed under the same CC BY-SA 4.0 license.
No Additional Restrictions
Users may not apply legal terms or technological measures that legally restrict others from exercising the rights granted by the CC BY-SA 4.0 license.
The full license terms are available through the official Creative Commons website.
Author Rights
Authors retain the right to:
- use their published work for teaching, research, and other scholarly purposes;
- share and disseminate their published work through legitimate academic and professional channels;
- deposit and share the published article through institutional repositories, subject to applicable repository policies;
- use the article or substantial parts of it in future scholarly works, books, dissertations, or other academic publications, provided that the original publication in Media Wisata is appropriately acknowledged; and
- enter into separate non-exclusive agreements concerning the distribution or reuse of their work, provided that the original publication in Media Wisata is acknowledged.
Self-Archiving and Online Dissemination
Authors are permitted and encouraged to share their work online before, during, and after the submission and publication process, including through:
- institutional repositories;
- personal or institutional websites;
- academic profiles and networks; and
- other legitimate scholarly communication platforms.
When sharing a published article, authors are encouraged to provide a link to the official Media Wisata article page and acknowledge the original publication.
Third-Party Material
Authors are responsible for ensuring that all third-party materials included in their manuscripts, such as photographs, figures, tables, instruments, datasets, or other copyrighted materials, are appropriately attributed and used with the necessary permission or under a license that permits such use.
The CC BY-SA 4.0 license applied to an article does not automatically apply to third-party materials that are separately identified as being subject to different copyright or licensing conditions.
Author Responsibilities
Authors are responsible for ensuring that:
- the submitted manuscript is original;
- they have the necessary rights to submit and publish the manuscript;
- all sources and third-party materials are properly acknowledged;
- required permissions for copyrighted materials have been obtained; and
- publication of the manuscript does not infringe the rights of any third party.
Relationship with Open Access
Media Wisata provides immediate and free access to its published articles in accordance with its Open Access Policy.
The open access status of the journal and the CC BY-SA 4.0 license are intended to facilitate the lawful dissemination, reuse, and scholarly impact of published research while preserving authorship and attribution.
License Statement
Unless otherwise stated, all articles published by Media Wisata are licensed under:
Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0).
For the complete license terms, please refer to the official Creative Commons license information.
