Interest in West Java Mosque Tourist Visits
Study 3A and the Role of E-WOM Moderation
Keywords:
Religious Tourism, Digital Reviews, Interest in VisitingAbstract
This study aims to analyze the influence of attractions, amenities, and accessibility on tourists' interest in visiting mosque tourist destinations in the West Java region, as well as testing the role of electronic word of mouth (E-WOM) moderation in this relationship. This study uses a quantitative approach with a survey method. The object of the research is focused on mosques in the West Java region that have the potential for religious tourism. Data was collected through questionnaires distributed to people who had visited the mosques. The data analysis techniques used were multiple linear regression and moderation regression. The results showed that the attraction variable had a positive and significant effect on the interest in visiting (p = 0.021), while the amenities (p = 0.602) and accessibility (p = 0.142) variables did not show a significant effect directly. However, E-WOM was shown to be able to moderate the effect of accessibility on visitor interest significantly (p = 0.014), while E-WOM's interaction with attractions and amenities was not significant. Simultaneously, attractions, accessibility, and amenities had a significant effect on tourist interest (p < 0.001) with a determination coefficient value (R²) of 0.623. These findings indicate that although not all variables have an individual effect, the combination of all three simultaneously plays an important role in shaping tourist visitor interest. The role of digital reviews (E-WOM) is only effective as a moderation variable for factors that can be explained informatively. On the other hand, the influence of E-WOM is not significant in moderating the relationship between attractions, amenities, and interest in visiting, because both factors are more subjective and can only be optimally assessed through tourists' direct experiences at the destination.
References
Abdul Malee, S. Z. B., & Mohd Balwi, M. A. W. F. B. (2021). Ensuring Environment, Social & Financial Sustainability during a Pandemic: The Story of a Singapore Mosque. Journal of Muslim Minority Affairs, 41(4), 703–718.
Al-Ansi, A., Han, H., Kim, S., & King, B. (2021). Inconvenient experiences among Muslim travelers: An analysis of the multiple causes. Journal of Travel Research, 60(6), 1352–1370.
Al-Refai, N. (2020). The impact of a mosque-based islamic education to young British Muslim Professionals. International Journal of Learning, Teaching and Educational Research, 19(9), 220–237.
Anubha, & Shome, S. (2021). Intentions to use travel eWOM: Mediating role of Indian urban millennials’ attitude. International Journal of Tourism Cities, 7(3), 640–661. https://doi.org/10.1108/IJTC-04-2020-0073
Aulet, S., & Duda, T. (2020). Tourism accessibility and its impact on the spiritual sustainability of sacred sites. Sustainability, 12(22), 9695.
Battour, M., Hakimian, F., Ismail, M., & Boğan, E. (2018). The perception of non-Muslim tourists towards halal tourism: Evidence from Turkey and Malaysia. Journal of Islamic Marketing, 9(4), 823–840. https://doi.org/10.1108/JIMA-07-2017-0072
Bimas Kemenag. (2025). Cek Profil Masjid & Mushalla. Retrieved July 31, 2025, from https://simas.kemenag.go.id/
Biswas, C., Omar, H., & Rashid-Radha, J. Z. R. R. (2020). The Impact of Tourist Attractions and Accessibility on Tourists’satisfaction: The Moderating Role of Tourists’age. Geo Journal of Tourism and Geosites, 32(4), 1202–1208.
Cheung, C. M., Lee, M. K., & Rabjohn, N. (2008). The impact of electronic word‐of‐mouth: The adoption of online opinions in online customer communities. Internet Research, 18(3), 229–247.
Cifci, I., Akova, O., Rasoolimanesh, S. M., & Ogretmenoglu, M. (2023). Residents’ perception of tourism impacts and their support for tourism development: A study of a Bektashi faith destination in Türkiye. Journal of Heritage Tourism, 18(5), 691–709. https://doi.org/10.1080/1743873X.2023.2212170
Dewantara, M. H., Gardiner, S., & Jin, X. (2023). Travel vlog ecosystem in tourism digital marketing evolution: A narrative literature review. Current Issues in Tourism, 26(19), 3125–3139. https://doi.org/10.1080/13683500.2022.2136568
Doțenco, E., & Șevcenco, V. (2024). Turismul religios în contextul fluxurilor turistici internaționale. Simpozion Ştiinţific al Tinerilor Cercetători, Ediţia a 21-a: Culegere de Lucrări Științifice, Vol. 3, 70–74. Academy of Economic Studies of Moldova. https://doi.org/10.53486/sstc.v3.14
Embong, Z., Muslim, N., Musa, N. Y., Mohamed, A. F., & Jusoh, L. M. (2021). Principles of social integration in the constitution of Medina. Academic Journal of Interdisciplinary Studies.
Ghouchani, M., & Taji, M. (2021). Promoting Spirituality in The Architectural Thought of The Mosque: A Sense of Place Approach. Journal of Islamic Architecture, 6(3).
Gillovic, B., & McIntosh, A. (2020). Accessibility and inclusive tourism development: Current state and future agenda. Sustainability, 12(22), 9722.
Goeldner, C. R., & Ritchie, J. R. B. (2011). Tourism: Principles, Practices, Philosophies. Wiley. Retrieved from https://books.google.co.id/books?id=7abLCgAAQBAJ
Hair, J. F. (Ed.). (2014). Multivariate data analysis (7. ed., Pearson new internat. ed). Harlow: Pearson.
Halilović, M. (2020). Travel journals in Islam and their contribution to the development of social thought. Kom : Casopis Za Religijske Nauke, 9(2), 87–114. https://doi.org/10.5937/kom2002087H
Hidayat, E. R., Danuri, H., & Purwanto, Y. (2018). Eco Masjid: The First Milestone of Sustainable Mosque in Indonesia. Journal of Islamic Architecture, 5(1).
Hussain, S., & Juan, F. (2023). Exploring the Architecture and Its Influence of Badshahi Mosque Lahore (Bmlh): A Unesco Tentative Heritage Site. Journal of Islamic Architecture, 7(3), 464–475. https://doi.org/10.18860/jia.v7i3.20999
Jeong, M., & Shin, H. H. (2020). Tourists’ experiences with smart tourism technology at smart destinations and their behavior intentions. Journal of Travel Research, 59(8), 1464–1477.
Martínez García De Leaniz, P., Herrero, Á., & García De Los Salmones, M. D. M. (2025). Communicating Destination Social Responsibility Through Social Media: The Roles of Tourists’ Social Engagement, Citizenship Behaviors, and Emotions. Journal of Travel Research, 64(4), 929–949. https://doi.org/10.1177/00472875231225390
Purnomo, A., Idris, I., & Kurniawan, B. (2020). Understanding local community in managing sustainable tourism at Baluran National Park–Indonesia. Geo Journal of Tourism and Geosites, 29(2), 508–520.
Quan, N. H., & Thang, B. Q. (2023). Effect of electronic word-of-mouth on customers’ booking intention at online travel agencies: Case in Vietnam. International Journal of Electronic Trade, 1(1), 74–92.
Rahman, M. K. (2014). Motivating factors of Islamic tourist’s destination loyalty: An empirical investigation in Malaysia. Journal of Tourism and Hospitality Management, 2(1), 63–77.
Smith, M. K. (2022). Spiritual Tourism. In D. Buhalis (Ed.), Encyclopedia of Tourism Management and Marketing (pp. 209–211). Edward Elgar Publishing. https://doi.org/10.4337/9781800377486.spiritual.tourism
Srivastava, N., Nigam, N., & Kumar Tripathi, P. (2024). An Empirical Investigation of Religious Tourism As a Multiplier for Development. International Journal of Religious Tourism and Pilgrimage, 12(3), 8.
Surya, E. D., Felani, K. F., Felani, V. T., & Andriani, A. (2023). Analysis of Tourist Attractions, Amenities and Accessibility to Tourist Visit Decisions Mediated by Digitalization Promotion. International Journal of Economics and Management, 1(02), 64–75.
Syamsurrijal, M., Nurmandi, A., Jubba, H., Hidayati, M., Qodir, Z., & Abdulloh, I. (2023). From decision making to practice: Economic growth on Halal tourism policies based on Sharia regulation in Lombok, Indonesia. Journal of Environmental Management & Tourism, 14(4), 2127–2139. https://doi.org/DOI:10.14505/jemt.v14.3(67).24
Wijaya, T., Nurbayah, S., Zahro, F., & Ningsih, F. (2021). Pariwisata Halal Di Indonesia: Kajian Terhadap Fatwa Dewan Syariah Nasional Majelis Ulama Indonesia (DSN-MUI). Trilogi: Jurnal Ilmu Teknologi, Kesehatan, Dan Humaniora, September-Desember (284-294).
Yar, H. (2022). An Invisible School: Social-Cultural Work of the Mosque Organizations. Religions, 14(1), 62.
Zhang, Z., Ye, Q., Law, R., & Li, Y. (2010). The impact of e-word-of-mouth on the online popularity of restaurants: A comparison of consumer reviews and editor reviews. International Journal of Hospitality Management, 29(4), 694–700.
Downloads
Published
How to Cite
Issue
Section
Categories
License
Copyright (c) 2025 Anggara Disuma, Mohamad Anton Athoillah, Encup Supriatna, Chaerul Shaleh
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
