Pengaruh Electronic Word of Mouth dan Daya Tarik terhadap Keputusan Berkunjung Wisatawan di Pinus Pengger Kabupaten Bantul
DOI:
https://doi.org/10.36276/mws.v19i1.65Keywords:
word of mout, ewom, Attraction, Tourist DecisionAbstract
This research attempts to learn the influence of electronic word of mouth and location on tourist decisions to visit the Pinus Pengger. The population in this research is the tourists who visited Pinus Pengger. The sample taken was 100 respondents. The method for the sampling is accidental sampling. The data collection technique was a questionnaire. The analysis of data used multiple regression analysis techniques. The results of this study indicate that together, electronic word of mouth, and attractiveness affect the decision to visit tourists in Pinus Pengger. Partially, electronic word of mouth affects the decision to visit tourists, while attractiveness does not affect the decision to visit tourists
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