Planning for Publication Development on Room Sales in Sevenz Apartment
DOI:
https://doi.org/10.36276/mws.v22i2.737Keywords:
Apartment Business, Publications, Digital marketingAbstract
The apartment business presents a lucrative opportunity when employing effective marketing strategies, including social media publications which can enhance brand awareness and customer satisfaction. In Batam, an international industrial hub, the demand for accommodation is on the rise, and entrepreneurs such as the owners of Sevenz Apartments are capitalizing on this opportunity by developing daily and monthly rental businesses. However, there is a need for additional strategies to address the seasonal imbalance in occupancy rates. Therefore, the researcher developed publications for Sevenz Apartments. A descriptive design was employed in this study. Given the qualitative nature of the data, interviews were conducted to collect firsthand data from informants regarding publications in the marketing of Sevenz Apartments. Based on the interview results, a website was developed as the primary promotional platform providing comprehensive information about facilities, prices, and promotions. This website is expected to increase visibility and room sales by expanding the audience reach and utilizing social media and content marketing.
References
Akbar, N. G. (2021). Penelitian deskriptif adalah: Pengertian, kriteria, dan ciri-cirinya. Gramedia.com.
Akmal, I. (2007). Menata apartment. Akmal.
Alamsyah, N., Lubis, A. L., & Andika. (2018). Analisa strategi pemasaran menggunakan matriks IEF dan EFE (Studi kasus PT. Kian Ho Indonesia). Jurnal Industri Kreatif (JIK), 2(2), 51–58. https://doi.org/10.36352/jik.v2i2.120
Alamsyah, N., Lubis, A. L., & Hamdi, D. (2019). Formulation of marketing strategies in expedition services company with SWOT and QSPM methods. Proceedings of the International Manufacturing Engineering Conference & The Asia Pacific Conference on Manufacturing Systems, 3–9. https://doi.org/10.1007/978-981-15-0950-6_1
Ardiyanto, Y. (2019). Memahami metode penelitian kualitatif. Djkn.
Asikin, N., Pristiwasa, I. W. T. K., & Lubis, A. L. (2024). Pengaruh media sosial Instagram terhadap penjualan kamar di Beverly Hotel Batam. Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya, 9(1), 101–116.
Badan Pengembangan dan Pembinaan Bahasa, Kementerian Pendidikan, Kebudayaan, R. dan T. R. I. (2023). Hasil pencarian - KBBI VI daring. Badan Pengembangan dan Pembinaan Bahasa.
Bharmawan, A. (2022). Manajemen perusahaan jasa.
BPPK, A. (2022). Artikel: Wawancara dan tujuannya.
Brilian, A. P. (2023). Meramal nasib bisnis apartemen sewa, begini analisanya.
Fatimah, Z., Rita, R., & Lubis, A. L. (2023). Faktor-faktor yang mempengaruhi pendapatan hotel (Studi kasus Pasific Palace Hotel Batam tahun 2017–2021). Remittance: Jurnal Akuntansi Keuangan dan Perbankan, 4(1), 54–60. https://doi.org/10.56486/remittance.vol4no1.319
Liliweri, A. (2011). Komunikasi serba ada serba makna. Kencana.
Lubis, A. L. (2016). Analisa SWOT sebagai acuan strategi pemasaran dalam meningkatkan penjualan (Studi kasus: Khazanah Plaza Batam). Journal Industrial Service, 2(1). https://jurnal.untirta.ac.id/index.php/jiss/issue/view/227
Mabruroh, S. K., Supardi, & Lubis, A. L. (2023). Pengaruh Instagram terhadap keputusan pengunjung untuk berwisata ke Mega Wisata Ocarina Kota Batam. Jurnal Sistem Informasi & Manajemen, 11(3), 388–398.
Patria, R. (2023). Platform adalah Kunci Sukses Strategi Digital Marketing. https://www.domainesia.com/berita/platform-adalah/
Purwanto, A. (2023). Kota Batam: Kota industri, perdagangan, dan pintu masuk ke Singapura. Kompas.
Rahman, M. (2024). 6 cara bisnis apartemen agar untung maksimal.
Rizal, A. (2020). Buku ajar manajemen pemasaran di era masyarakat industri 4.0. Jurnal Ilmiah Komunikasi.
Santosa, N. (2023). Karakteristik Khas Generasi Milenial dan Z sebagai Digital Native. Beranda Berita BRIN. https://brin.go.id/news/116359/karakteristik-khas-generasi-milenial-dan-z-sebagai-digital-native
Sugiarto, E. C. (2019). Investasi dan Indonesia maju. Kementerian Sekretariat Negara Republik Indonesia.
Tania Adeline, A. (2021). Analisis pengaruh harga kamar terhadap penjualan kamar di Montigo. Jurnal Sains Terapan Pariwisata, 6(1), 1–8.
Winny, W., Wibowo, A. E., & Lubis, A. L. (2024). The influence of promotion on the decision to stay at Swiss-Belhotel Harbor Bay. Jurnal Manajemen Pelayanan Hotel, 8(1), 302–318. https://doi.org/10.37484/jmph.080118
Zalafina, N. (2023). 5 manfaat pemasaran di media sosial, salah satunya publikasi gratis. Kompas.com.
Downloads
Published
How to Cite
Issue
Section
Categories
License
Copyright (c) 2024 Viona Felinda, Arina Luthfini Lubis
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
