Planning for Publication Development on Room Sales in Sevenz Apartment
DOI:
https://doi.org/10.36276/mws.v22i2.737Keywords:
Apartment Business, Publications, Digital marketingAbstract
The apartment business presents a lucrative opportunity when employing effective marketing strategies, including social media publications which can enhance brand awareness and customer satisfaction. In Batam, an international industrial hub, the demand for accommodation is on the rise, and entrepreneurs such as the owners of Sevenz Apartments are capitalizing on this opportunity by developing daily and monthly rental businesses. However, there is a need for additional strategies to address the seasonal imbalance in occupancy rates. Therefore, the researcher developed publications for Sevenz Apartments. A descriptive design was employed in this study. Given the qualitative nature of the data, interviews were conducted to collect firsthand data from informants regarding publications in the marketing of Sevenz Apartments. Based on the interview results, a website was developed as the primary promotional platform providing comprehensive information about facilities, prices, and promotions. This website is expected to increase visibility and room sales by expanding the audience reach and utilizing social media and content marketing.
References
Akbar, N. G. (2021). Penelitian deskriptif adalah: Pengertian, kriteria, dan ciri-cirinya. Gramedia.com.
Akmal, I. (2007). Menata apartment. Akmal.
Alamsyah, N., Lubis, A. L., & Andika. (2018). Analisa strategi pemasaran menggunakan matriks IEF dan EFE (Studi kasus PT. Kian Ho Indonesia). Jurnal Industri Kreatif (JIK), 2(2), 51–58. https://doi.org/10.36352/jik.v2i2.120
Alamsyah, N., Lubis, A. L., & Hamdi, D. (2019). Formulation of marketing strategies in expedition services company with SWOT and QSPM methods. Proceedings of the International Manufacturing Engineering Conference & The Asia Pacific Conference on Manufacturing Systems, 3–9. https://doi.org/10.1007/978-981-15-0950-6_1
Ardiyanto, Y. (2019). Memahami metode penelitian kualitatif. Djkn.
Asikin, N., Pristiwasa, I. W. T. K., & Lubis, A. L. (2024). Pengaruh media sosial Instagram terhadap penjualan kamar di Beverly Hotel Batam. Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya, 9(1), 101–116.
Badan Pengembangan dan Pembinaan Bahasa, Kementerian Pendidikan, Kebudayaan, R. dan T. R. I. (2023). Hasil pencarian - KBBI VI daring. Badan Pengembangan dan Pembinaan Bahasa.
Bharmawan, A. (2022). Manajemen perusahaan jasa.
BPPK, A. (2022). Artikel: Wawancara dan tujuannya.
Brilian, A. P. (2023). Meramal nasib bisnis apartemen sewa, begini analisanya.
Fatimah, Z., Rita, R., & Lubis, A. L. (2023). Faktor-faktor yang mempengaruhi pendapatan hotel (Studi kasus Pasific Palace Hotel Batam tahun 2017–2021). Remittance: Jurnal Akuntansi Keuangan dan Perbankan, 4(1), 54–60. https://doi.org/10.56486/remittance.vol4no1.319
Liliweri, A. (2011). Komunikasi serba ada serba makna. Kencana.
Lubis, A. L. (2016). Analisa SWOT sebagai acuan strategi pemasaran dalam meningkatkan penjualan (Studi kasus: Khazanah Plaza Batam). Journal Industrial Service, 2(1). https://jurnal.untirta.ac.id/index.php/jiss/issue/view/227
Mabruroh, S. K., Supardi, & Lubis, A. L. (2023). Pengaruh Instagram terhadap keputusan pengunjung untuk berwisata ke Mega Wisata Ocarina Kota Batam. Jurnal Sistem Informasi & Manajemen, 11(3), 388–398.
Patria, R. (2023). Platform adalah Kunci Sukses Strategi Digital Marketing. https://www.domainesia.com/berita/platform-adalah/
Purwanto, A. (2023). Kota Batam: Kota industri, perdagangan, dan pintu masuk ke Singapura. Kompas.
Rahman, M. (2024). 6 cara bisnis apartemen agar untung maksimal.
Rizal, A. (2020). Buku ajar manajemen pemasaran di era masyarakat industri 4.0. Jurnal Ilmiah Komunikasi.
Santosa, N. (2023). Karakteristik Khas Generasi Milenial dan Z sebagai Digital Native. Beranda Berita BRIN. https://brin.go.id/news/116359/karakteristik-khas-generasi-milenial-dan-z-sebagai-digital-native
Sugiarto, E. C. (2019). Investasi dan Indonesia maju. Kementerian Sekretariat Negara Republik Indonesia.
Tania Adeline, A. (2021). Analisis pengaruh harga kamar terhadap penjualan kamar di Montigo. Jurnal Sains Terapan Pariwisata, 6(1), 1–8.
Winny, W., Wibowo, A. E., & Lubis, A. L. (2024). The influence of promotion on the decision to stay at Swiss-Belhotel Harbor Bay. Jurnal Manajemen Pelayanan Hotel, 8(1), 302–318. https://doi.org/10.37484/jmph.080118
Zalafina, N. (2023). 5 manfaat pemasaran di media sosial, salah satunya publikasi gratis. Kompas.com.
Downloads
Published
Issue
Section
Categories
License
Copyright (c) 2024 Viona Felinda, Arina Luthfini Lubis
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Media Wisata applies a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0) to all articles published in the journal.
Under this license, readers and other users are permitted to share, copy, redistribute, remix, transform, and build upon the published work, including for commercial purposes, provided that the applicable license conditions are respected.
Copyright Ownership
Authors retain the copyright of their published work.
By submitting a manuscript to Media Wisata, authors grant the journal the right of first publication of the article.
The right of first publication is granted on the condition that the article is simultaneously made available under the Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0).
The copyright ownership of the article remains with the authors unless otherwise agreed in a separate written agreement.
Creative Commons Attribution-ShareAlike 4.0 International License
The CC BY-SA 4.0 license permits users to:
- Share — copy and redistribute the material in any medium or format; and
- Adapt — remix, transform, and build upon the material for any purpose, including commercial purposes.
These permissions are subject to the following conditions:
Attribution
Users must provide appropriate credit to the original author(s), provide a link to the applicable license, and indicate whether changes were made.
Attribution must be provided in a reasonable manner and must not suggest that the original author(s) or Media Wisata endorse the user or the use of the work.
ShareAlike
If users remix, transform, or build upon the material, the resulting contribution must be distributed under the same CC BY-SA 4.0 license.
No Additional Restrictions
Users may not apply legal terms or technological measures that legally restrict others from exercising the rights granted by the CC BY-SA 4.0 license.
The full license terms are available through the official Creative Commons website.
Author Rights
Authors retain the right to:
- use their published work for teaching, research, and other scholarly purposes;
- share and disseminate their published work through legitimate academic and professional channels;
- deposit and share the published article through institutional repositories, subject to applicable repository policies;
- use the article or substantial parts of it in future scholarly works, books, dissertations, or other academic publications, provided that the original publication in Media Wisata is appropriately acknowledged; and
- enter into separate non-exclusive agreements concerning the distribution or reuse of their work, provided that the original publication in Media Wisata is acknowledged.
Self-Archiving and Online Dissemination
Authors are permitted and encouraged to share their work online before, during, and after the submission and publication process, including through:
- institutional repositories;
- personal or institutional websites;
- academic profiles and networks; and
- other legitimate scholarly communication platforms.
When sharing a published article, authors are encouraged to provide a link to the official Media Wisata article page and acknowledge the original publication.
Third-Party Material
Authors are responsible for ensuring that all third-party materials included in their manuscripts, such as photographs, figures, tables, instruments, datasets, or other copyrighted materials, are appropriately attributed and used with the necessary permission or under a license that permits such use.
The CC BY-SA 4.0 license applied to an article does not automatically apply to third-party materials that are separately identified as being subject to different copyright or licensing conditions.
Author Responsibilities
Authors are responsible for ensuring that:
- the submitted manuscript is original;
- they have the necessary rights to submit and publish the manuscript;
- all sources and third-party materials are properly acknowledged;
- required permissions for copyrighted materials have been obtained; and
- publication of the manuscript does not infringe the rights of any third party.
Relationship with Open Access
Media Wisata provides immediate and free access to its published articles in accordance with its Open Access Policy.
The open access status of the journal and the CC BY-SA 4.0 license are intended to facilitate the lawful dissemination, reuse, and scholarly impact of published research while preserving authorship and attribution.
License Statement
Unless otherwise stated, all articles published by Media Wisata are licensed under:
Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0).
For the complete license terms, please refer to the official Creative Commons license information.
