The Influence of Timeliness and Volume on Online Hotel Booking Intention in Batam City
DOI:
https://doi.org/10.36276/mws.v21i2.532Keywords:
Timeliness, Volume, Online Booking, Online Review, Hotel, OTAAbstract
This study aims to determine the influence of the role of timeliness and volume on online hotel booking intention in Batam City. This study uses a descriptive quantitative approach. The population and sample of the research is people who live or reside in Batam City with a total of 415 respondents based on the Slovin Formula calculation. Data collection technique used involved distributing questionnaires via Google Form. Sampling was carried out by applying random sampling techniques. Data analysis used in this research uses multiple regression analysis methods using SPSS software. The research results show that timeliness and volume have a significantly influence on online booking intention. The timeliness and volume of information, comments and opinions left in large numbers as well as updating useful information can be taken into consideration by consumers in determining their intention to book hotels online. Consumers may consider the timeliness and total volume of information, messages and interactive comments from other consumers that can be found in a product or service review. Individuals looking for information will exhibit greater interest, potentially resulting in a perception of decreased risk among consumers, particularly in the case of tourism products, which are frequently intangible and distinctive.
References
Alhamdi, R. (2023). Pengaruh Online Review dan Harga terhadap Keputusan Pemesanan Kamar Hotel di Online Travel Agent (Studi Kasus Kota Batam). Jurnal Manajemen Perhotelan, 9(2), 63–70. https://doi.org/10.9744/jmp.9.2.63-70
Budiman, J., & Sherlin. (2021). Analisis Faktor-faktor yang Mempengaruhi Booking Intention melalui Online Travel Agency dengan Website Quality dan Perceived Value sebagai Variabel Mediating. Conference on Management, Business, Innovation, Education and Social Science, 1(1), 1873–1886.
Cheong, J. W., Muthaly, S., Kuppusamy, M., & Han, C. (2020). The Study of Online Reviews and Its Relationship to Online Purchase Intention for Electronic Products among the Millennials in Malaysia. Asia Pacific Journal of Marketing and Logistics, 32(7), 1519–1538. https://doi.org/10.1108/APJML-03-2019-0192
Digdowiseiso, K. (2017). Metode Penelitian Ekonomi dan Bisnis. In Universitas Pendidikan Indonesia (Vol. 1, Issue Metodologi Penelitian). Lembaga Penerbitan Universitas Nasional (LPU-UNAS).
Emam, H. E. E.-D. M., & Mohammed Abdelaal, F. (2021). Factors Influencing Intentions in Hotel Booking Through Online Travel Intermediaries Applications. Journal of Association of Arab Universities for Tourism and Hospitality, 21(3), 101–134. https://doi.org/10.21608/jaauth.2021.91968.1229
En, L. J., Zahari, F., & Abidin, R. (2022). Factors Affecting Online Hotel Booking Intention : A Study on UUM Students. Journal of Technology and Operations Management, 17(1), 53–61. https://doi.org/https://doi.org/10.32890/jtom2022.17.1.5
Güler, Y. C., & Huseynov, F. (2021). The Impact of Online Consumer Reviews on Online Hotel Booking Intention. Journal of Business Research-Turk, 13(3), 2634–2652. https://doi.org/10.20491/isarder.2021.1282
Hendriyati, L. (2019). Pengaruh Online Travel Agent terhadap Pemesanan Kamar di Hotel Mutiara Malioboro Yogyakarta. Jurnal Media Wisata, 17(1), 1–10. https://doi.org/https://doi.org/10.36276/mws.v17i1.145
Kim, S. Y., Kim, J. U., & Park, S. C. (2017). The Effects of Perceived Value, Website Trust and Hotel Trust on Online Hotel Booking Intention. Sustainability, 9(12), 1–14. https://doi.org/https://doi.org/10.3390/su9122262
Nastiti, P., Kesuma, A., Johannes, M. A., & Immanuel, C. (2021). Perencanaan Strategi Sistem Informasi untuk Mendukung Proses Bisnis Hotel XYZ. Teknika, 10(2), 104–113. https://doi.org/10.34148/teknika.v10i2.356
Teng, Z. X., & Guan, Y. (2020). Review the Online Booking Intention to Malaysia Hotel with the Moderating Effect of the Habit. IOSR Journal of Business and Management, 22(2), 23–26. https://doi.org/10.9790/487X-2202032326
Togas, P. T., Kindangen, P., & Tumbuan, W. J. F. A. (2019). The Influence Of Online Review on Online Hotel Booking Intention in Manado. Jurnal EMBA, 7(5), 3189–3198. https://doi.org/https://doi.org/10.35794/emba.7.3.2019.24192
Veronika, R., Sasmita, A. S., & Andriani, D. (2019). Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Kamar melalui Online Travel Agent di Raising Hotel Makassar. Journal FAME: Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services, 1(2). https://doi.org/10.30813/fame.v1i2.1425
Wee, S. L. F., Tan, P. K., Yeo, S. F., & Soh, L. Q. (2018). The Impact of Online Consumer Review to Online Hotel Booking Intention in Malaysia. International Journal of Supply Chain Management, 7(2), 140–145. https://doi.org/https://doi.org/10.59160/ijscm.v7i2.1954
Xu, X., & Schrier, T. (2019). Hierarchical Effects of Website Aesthetics on Customers’ Intention to Book on Hospitality Sharing Economy Platforms. Electronic Commerce Research and Applications, 35(May), 100856. https://doi.org/10.1016/j.elerap.2019.100856
Yakup, A. P., & Haryanto, T. (2019). Pengaruh Pariwisata terhadap Pertumbuhan Ekonomi di Indonesia. Bina Ekonomi, 23(2), 39–47. https://doi.org/10.26593/be.v23i2.3266.39-47
Yanti, D. (2020). Pengaruh Digital Marketing terhadap Peningkatan Kunjungan Wisata di Danau Toba. Khasanah Ilmu: Jurnal Pariwisata Dan Budaya, 11(1), 16–26. https://doi.org/10.31294/khi.v11i1.7607
Downloads
Published
Issue
Section
Categories
License
Copyright (c) 2023 Selina, Dame Afrina Sihombing
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Media Wisata applies a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0) to all articles published in the journal.
Under this license, readers and other users are permitted to share, copy, redistribute, remix, transform, and build upon the published work, including for commercial purposes, provided that the applicable license conditions are respected.
Copyright Ownership
Authors retain the copyright of their published work.
By submitting a manuscript to Media Wisata, authors grant the journal the right of first publication of the article.
The right of first publication is granted on the condition that the article is simultaneously made available under the Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0).
The copyright ownership of the article remains with the authors unless otherwise agreed in a separate written agreement.
Creative Commons Attribution-ShareAlike 4.0 International License
The CC BY-SA 4.0 license permits users to:
- Share — copy and redistribute the material in any medium or format; and
- Adapt — remix, transform, and build upon the material for any purpose, including commercial purposes.
These permissions are subject to the following conditions:
Attribution
Users must provide appropriate credit to the original author(s), provide a link to the applicable license, and indicate whether changes were made.
Attribution must be provided in a reasonable manner and must not suggest that the original author(s) or Media Wisata endorse the user or the use of the work.
ShareAlike
If users remix, transform, or build upon the material, the resulting contribution must be distributed under the same CC BY-SA 4.0 license.
No Additional Restrictions
Users may not apply legal terms or technological measures that legally restrict others from exercising the rights granted by the CC BY-SA 4.0 license.
The full license terms are available through the official Creative Commons website.
Author Rights
Authors retain the right to:
- use their published work for teaching, research, and other scholarly purposes;
- share and disseminate their published work through legitimate academic and professional channels;
- deposit and share the published article through institutional repositories, subject to applicable repository policies;
- use the article or substantial parts of it in future scholarly works, books, dissertations, or other academic publications, provided that the original publication in Media Wisata is appropriately acknowledged; and
- enter into separate non-exclusive agreements concerning the distribution or reuse of their work, provided that the original publication in Media Wisata is acknowledged.
Self-Archiving and Online Dissemination
Authors are permitted and encouraged to share their work online before, during, and after the submission and publication process, including through:
- institutional repositories;
- personal or institutional websites;
- academic profiles and networks; and
- other legitimate scholarly communication platforms.
When sharing a published article, authors are encouraged to provide a link to the official Media Wisata article page and acknowledge the original publication.
Third-Party Material
Authors are responsible for ensuring that all third-party materials included in their manuscripts, such as photographs, figures, tables, instruments, datasets, or other copyrighted materials, are appropriately attributed and used with the necessary permission or under a license that permits such use.
The CC BY-SA 4.0 license applied to an article does not automatically apply to third-party materials that are separately identified as being subject to different copyright or licensing conditions.
Author Responsibilities
Authors are responsible for ensuring that:
- the submitted manuscript is original;
- they have the necessary rights to submit and publish the manuscript;
- all sources and third-party materials are properly acknowledged;
- required permissions for copyrighted materials have been obtained; and
- publication of the manuscript does not infringe the rights of any third party.
Relationship with Open Access
Media Wisata provides immediate and free access to its published articles in accordance with its Open Access Policy.
The open access status of the journal and the CC BY-SA 4.0 license are intended to facilitate the lawful dissemination, reuse, and scholarly impact of published research while preserving authorship and attribution.
License Statement
Unless otherwise stated, all articles published by Media Wisata are licensed under:
Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0).
For the complete license terms, please refer to the official Creative Commons license information.
