Deferensifikasi dan Diversifikasi Produk dalam Pengembangan Produk Tour BPW
DOI:
https://doi.org/10.36276/mws.v3i2.47Keywords:
BPW, diversification, tourism productAbstract
The meaning of diversification and diversification product is to make a product with kinds of various subject and another subject (tourism object). Facility or service so it looks all product has her own specialization the is a sport, cultural, and adventure so it makes more kinds of interesting product. The diversification and deferensification product is useful to increase service and sales tour package in a travel agent because that can make a change at tour package more variety and more interest. The methode is to fix up all of the components better. So the diversification and desertification product very important to the realization
References
Salah Wahab Ph.D Pemasaran Pariwisata Alih Bahasa Drs Frans Gromang Jakarta PT Pradnya Paramita, 1988.
Desky, M.A. Manajemen Perjalanan Wisata. Yogyakarta : Adicita Karyanusa
Foster, Deimis L. An Introduction to Travel and Tourism, Singapore: The Glenncoe Diviation of Memilan/Me Graw Hill School, 1994.
Homer, Pauline, Travel Agency Service, Singapore: Log Man Singaporte, 1996.
Sudjani, Tour Itinerary Jakarta SMIP Panca Sakti. 1995
Yoety, Oka, Tour and Travel Manajemen Jakarta: PT Padya Paramita, 1992.
Amto, Ettore, for Guiding Tecniques, Sanata Dharma Research Centre Yogyakarta, 1993.
Parabowo Suseryo, Teknik Memandu Wisata, Ria. Yogyakarta. 1985
Nasution, AH, Manajemen Angkutan Distribusi Fisis.
Harisenjaya. R.S., Penuntun Test Kesegaran Jasmani, Refika Aditama Bandung Jawa Barat. 1993.
James J. Spillen, prof. Dr. Sj makalah Daya Saing Kunci Sukses Pariwisata Yogyakarta. STP AMPTA Dies Natalis
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Hari Rachmadi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.