Stone Garden Tourist Value
A Sociological Value Perspective
DOI:
https://doi.org/10.36276/mws.v20i1.321Keywords:
Value, Visitor, Visitor Value, Sociological ValueAbstract
The high level of change in people's social life demands an increase in people's knowledge of their social behaviour, which has an impact on the growth of people's intelligence to adapt to changes in the social environment, including customers. Customers have become the target of attention for business organizations including Stone Garden, through increasing customer value. The study purpose is to explain the visitor value from a functional, social, emotional and spiritual perspective during their visit to Stone Garden, followed by the meaning of visitor values from a sociological perspective. The research method used is a quantitative descriptive method with a sample measure of 100 people, using the percentage formula followed by determining the range to determine the interval for assessing respondents' perceptions. The results showed that the functional, social, emotional and spiritual values were included in the excellent category. The high value of visitors becomes a reference in determining the sociological value. Stone Garden has become an important part of people's lives because it can provide benefits and be used as a reference for travelling for the community. Stone Garden has become a superior tourism model because it shows something different, namely rock-based natural tourism as the advantage vehicle. This advantage is a motivation for organizations that can foster confidence in the development of tourist destinations in the future as well as for the community so as to direct other people to visit Stone Garden.
References
Amstrong, P. K. and. (2008). Manajemen Pemasaran. Jakarta: PT Indeks.
Donny, J. R., Juju, U., Jusuf, E., & Rosmadi, M. L. N. (2018). The Factors That Affect Customer Value and Its Impact on the Customer Loyalty. Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences, 1(4), 299–305. https://doi.org/10.33258/birci.v1i4.122
Graf, A dan Maas, P. (2008). Customer Value From A Customer Perspective: A comprehensive review. Journal Fur Betriebswirtschaft, 58 (No.1), 1–20.
Halimatussakdiah, M. T. dan I. S. (2009). Customer Perceived Value, Satisfaction and Trust Toward Islamic Bank: A Conceptual Framework. AGC-Best, 2(1988), 93–97.
Iwan Budiyono, Eka Murtiasari (2018). The Effect of Customer Value Dimensions to Describe Customer Satisfaction and Behavioral Intention of Sharia Banks In Indonesia. Journal of Islamic Banking and Finance, 2 (Politeknik Negeri Semarang).
Kabue, H. W. (2020). Creating Customer Value for Enhanced Customer Satisfaction and Retention. Research in Economics and Management, 5(3), p7. https://doi.org/10.22158/ rem.v5n3p7
Kotler, K. L. dan P. (2009). Marketing Management (Thirteen E). New Jersey: Prentice Hall.
Logiawan, Y., & Subagio, H. (2014). Analisa Customer Value Terhadap Customer Loyalty Dengan Customer Satisfaction Sebagai Variabel Intervening Pada Restoran Bandar Djakarta Surabaya. Manajemen Pemasaran, 2(1), 1–11.
M, H., Militina, T., & Achmad, G. N. (2020). Effect of Customer Value and Customer Experience on Customer Satisfaction and Loyalty Pt Meratus Samarinda. International Journal of Economics, Business and Accounting Research (IJEBAR), 4(01), 84–94. https://doi.org/10.29040/ijebar.v4i01.909
Maarif, S. (2007). Revitalisasi Pendidikan Islam (h. 114). Yogyakarta: Graha Ilmu.
Maleki, M., Shevtshenko, E., & Cruz-Machado, V. (2013). Comparative Analysis of Customer Value Dimensions, 24 (5), 488–495. https://doi.org/10.5755/ j01.ee.24.5.3241
Nabila, A. N., & Armida. (2020). Pengaruh Customer Perceived Value dan Customer Experience Terhadap Revisit Intention pada Objek Wisata The Great Wall of Koto Gadang. EcoGen, 3(3), 477–487. Retrieved from http://ejournal.unp.ac.id/students/ index.php/pek/article/view/9910
Nugroho, W., & Sugiarti, R. (2018). Analisis Potensi Wisata Kampung Sayur Organik Ngemplak Sutan Mojosongo Berdasarkan Komponen Pariwisata 6A. Jurnal Pariwisata Dan Budaya, 35–40.
Purwadarminta, W. J. S. (1999). Kamus Umum Bahasa Indonesia.
Saputra, G. G., & Juju, U. (2020). Service Delivery Terhadap Customer Value Serta Dampaknya Pada Kepuasan Pelanggan.
Journal.Unpas.Ac.Id, 13(2), 52–60. Retrieved from http://www.journal.unpas.ac.id/index.php/jrbm/article/view/3006
Sheth, J. N. J. B. R. (1991). Why We Buy What We Buy: A Theory Of Consumption Values., 22, 159–170.
Smith, J. B., & Colgate, M. (2007). Customer Value Creation: A practical framework. Journal of Marketing Theory and Practice, 15(1), 7–23. https://doi.org/10.2753/MTP1069-6679150101
Sugiati, T., Thoyib, A., Hadiwidjoyo, D., & Setiawan, M. (2013). The Role of Customer Value on Satisfaction and Loyalty (Study on Hypermart’s Customers). International Journal of Business and Management Invention ISSN (Online, 2(6), 65–70.
Syarifuddin, D. (2012). Increasing Number of Tourists By Means of Building Tourist Value, (October 2012).
Syarifuddin, D. (2020a). Nilai Budaya Tanam padi Sebagai Daya Tarik Wisata. Media Wisata, Volume 18. Retrieved from https://amptajurnal.ac.id/ index.php/MWS
Syarifuddin, D. (2020b). Value Of Tourist Attraction At Villa Kancil, 08(01), 31–41. Retrieved from http://journal.uinsgd.ac.id/index.php/ijni/article/view/8782
Syarifuddin, D. (2021). Nilai Daya Tarik Wisata Tanaman Organik, 3(1), 1–12.
Thoha, M. C. (1996). Kapita Selekta Pendidikan Islam. Yogyakarta: Pustaka Pelajar.
Tsai, M. T., Tsai, C. L., & Chang, H. C. (2010). The effect of customer value, customer satisfaction, and switching costs on customer loyalty: An empirical study of hypermarkets in Taiwan. Social Behavior and Personality, 38(6), 729–740. https://doi.org/10.2224/ sbp.2010.38.6.729
Wahyuningsih, W. (2005). The Relationships among Customer Value, Satisfaction and Behavioral Intentions: A General Structural Equation Model. Gadjah Mada International Journal of Business, 7(3), 301. https://doi.org/10.22146/gamaijb.5584
William, P., & Soutar, G. (2005). Customer Value And Tourism Satisfaction: A Multidimensional Perspective Paul Williams, American University of Sharjah, UAE Geoffrey Soutar, University of Western Australia. ANZMAC 2005 Conference: Tourism Marketing, 129–138.
Yan, W. J., & Chiou, S. C. (2020). Dimensions of customer value for the development of digital customization in the clothing industry. Sustainability (Switzerland), 12(11), 1–26. https://doi.org/10.3390/su12114639
Yulisetiarini, D., & Prahasta, Y. A. (2019). The effect of price, service quality, customer value, and brand image on customers satisfaction of telkomsel cellular operators in east Java Indonesia. International Journal of Scientific and Technology Research, 8(3), 5–9.
Zeithaml, V. A. (1988). Customer Perceptions of Price, Quality and Value : A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Didin Syarifuddin
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
