Balanced Scorecard untuk Desa Wisata dengan Pendekatan Pariwisata Berkelanjutan
Studi Kasus pada Desa Wisata Garongan
Keywords:
Pengukuran Kinerja, Balanced Scorecard, Desa Wisata, Pariwisata BerkelanjutanAbstract
Penelitian ini bertujuan untuk menyusun indikator-indikator pengukuran kinerja bagi Desa Wisata Garongan, Sleman, Daerah Istimewa Yogyakarta. Penyusunan indikator kinerja menggunakan rerangka Balanced Scorecard dengan mempertimbangkan tiga aspek pariwisata berkelanjutan, yaitu ekonomi, sosial, dan lingkungan. Penelitian ini menggunakan pendekatan studi kasus dengan teknik analisis kualitatif. Pengumpulan data melalui wawancara
mendalam, diskusi, observasi, dan rekaman arsip. Hasil dari penelitian ini berupa indikator-indikator pengukuran kinerja yang disusun di dalam rerangka Balanced Scorecard.
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