Media Wisata

Smart Tourism Experience on Perception of Historical Value at Vredeburg Fort

Amarillis Alexiana — 2025-11-15

This study aims to examine the influence of Smart Tourism experience on the perception of historical value of visitors at the Vredeburg Fort Museum in Yogyakarta. The digital transformation in this museum is realized through the application of interactive technology such as smart tables, digital comics, magic walls, and other audio and visual media. The study uses a quantitative approach with a survey method on tourists who have interacted directly with the technology. The results of the study show that the application of Smart Tourism can improve visitor experience, increase understanding of history, and foster appreciation of cultural values. These findings emphasize the importance of technology integration in the management of historical tourism destinations, especially to reach the younger generation who are more familiar with the digital world. This study also provides recommendations for museum managers to continue to develop educational and interesting interactive media to increase the attractiveness of museums as modern tourist destinations

Enhancing Destination Image

Asmarani Februandari — 2025-11-15

The Elephant Learning Center (ELC) at Way Kambas National Park (WKNP) serves as a vital attraction, offering visitors a unique opportunity to interact with Sumatran elephants while promoting Indonesia’s biodiversity conservation. Transitioning from entertainment-based tourism to a conservation-focused, educational tourism model, WKNP aims to enhance its image as a sustainable ecotourism destination. This study employs a descriptive qualitative approach, gathering data through interviews, focus group discussions, and direct observations to evaluate the development of content for the information center. Findings indicate that strengthening educational content, such as infographics, photos and interactive exhibits, effectively raises visitor awareness of elephant conservation and biodiversity. Additionally, the involvement of buffer village communities in tourism activities generates economic benefits and helps preserve local cultural heritage. Therefore, the EEC Information Center plays a strategic role in supporting WKNP's transformation into an educational, conservation-based tourism destination aligned with sustainability principles.

The Implementation of Total Quality Management Principles through Employee Involvement at Syariah Hotel Solo

Syaiful Ade Septemuryantoro — 2025-11-15

Total Quality Management (TQM) is a comprehensive approach to quality management aimed at involving all components of an organization in the process of continuous improvement. In the hospitality industry, the implementation of TQM is considered crucial as it directly impacts service quality and customer satisfaction. It is also essential for ensuring high operational standards and maintaining a strong reputation. This article aims to examine the implementation of TQM at Syariah Hotel Solo, with a focus on human resource involvement, particularly employees, in operational processes as a key factor in enhancing service quality. Through qualitative and quantitative approaches, this study investigates how active staff engagement influences service quality improvement based on empirical data and performance analysis. The research was conducted using in-depth interviews, participatory observations, and an analysis of the hotel’s operational performance data. The findings indicate that staff involvement significantly contributes to service quality improvement; however, challenges remain in ensuring consistent implementation. This study highlights the importance of effective change management and continuous training enhancement to sustain the positive outcomes of Total Quality Management implementation.

The Role of Youth in the Development of Belanting River Tubing Tourism in Ulu Ogan District

Sekar Nadya Putri — 2025-11-15

This study aims to describe the role of youth in the development of Belanting River Tubing tourism in Ulu Ogan District, Ogan Komering Ulu Regency. This tourism is a form of nature-based adventure tourism that has great potential in supporting local economic growth and environmental conservation. This study employs a descriptive qualitative approach, utilising data collection techniques that include interviews, observations, and documentation. The main focus of the study is the involvement of youth in the management and development of tourism based on four elements: 4A: Attraction, Amenities, Accessibility, and Ancillary (institutions). The results of the study show that youth play a strategic role in the management and development of tourism, both as tour guides, social media promotion managers, environmental activity implementers, and local economic actors. The role of youth is divided into three categories, namely active, participatory, and passive roles. Although challenges such as environmental pollution, limited infrastructure, and lack of community participation are still obstacles, the role of youth has proven to be able to bridge tourism development and community empowerment. In conclusion, youth involvement is a key element in the sustainability and improvement of the quality of Belanting River Tubing tourism.

Interest in West Java Mosque Tourist Visits

Anggara Disuma — 2025-11-15

This study aims to analyze the influence of attractions, amenities, and accessibility on tourists' interest in visiting mosque tourist destinations in the West Java region, as well as testing the role of electronic word of mouth (E-WOM) moderation in this relationship. This study uses a quantitative approach with a survey method. The object of the research is focused on mosques in the West Java region that have the potential for religious tourism. Data was collected through questionnaires distributed to people who had visited the mosques. The data analysis techniques used were multiple linear regression and moderation regression. The results showed that the attraction variable had a positive and significant effect on the interest in visiting (p = 0.021), while the amenities (p = 0.602) and accessibility (p = 0.142) variables did not show a significant effect directly. However, E-WOM was shown to be able to moderate the effect of accessibility on visitor interest significantly (p = 0.014), while E-WOM's interaction with attractions and amenities was not significant. Simultaneously, attractions, accessibility, and amenities had a significant effect on tourist interest (p < 0.001) with a determination coefficient value (R²) of 0.623. These findings indicate that although not all variables have an individual effect, the combination of all three simultaneously plays an important role in shaping tourist visitor interest. The role of digital reviews (E-WOM) is only effective as a moderation variable for factors that can be explained informatively. On the other hand, the influence of E-WOM is not significant in moderating the relationship between attractions, amenities, and interest in visiting, because both factors are more subjective and can only be optimally assessed through tourists' direct experiences at the destination.

Mapping the Potential of Marine Tourism and the Hospitality Sector in Southern East Lombok

A.A Ngurah Sedana Putra — 2025-11-15

This research aims to identify the potential of marine tourism from the hospitality sector in the southern East Lombok region and design its development strategy in a sustainable manner. The research method used is an exploratory qualitative approach with data collection techniques through in-depth interviews, field observations, and documentation. The data analysis technique used is a thematic analysis methodology. The results of the study show that this area has great potential in marine tourism, culture, and ecotourism, with several leading destinations such as Ekas Bay, Pink Beach, and Ekas Bay Mangrove Forest. However, various challenges must be overcome, such as a lack of supporting infrastructure, limited human resources and marketing that is not optimal. The recommendations of this study include increasing human resource capacity, strengthening digital-based marketing strategies and sustainability-based tourism management.

A SWOT Analysis Approach in Tourism Management Strategies for Promoting Social and Cultural Sustainability

Muhammad Taufik — 2025-11-15

The study objective is to formulate tourism management strategies to support socio-cultural sustainability in Sade Village, Central Lombok, with a focus on balancing the preservation of traditional values and the utilization of tourism economic potential. Specifically, this study identifies internal and external factors that influence destination management through a SWOT analysis approach. The methodology used was exploratory-sequential mixed methods. The qualitative stage involved in-depth interviews with traditional leaders and participatory observation, while the quantitative stage collected data on the perceptions of 120 tourists through questionnaires. Data analysis was conducted in an integrated manner, where findings from both approaches were validated through triangulation and then synthesized in a SWOT matrix to formulate strategies. The research results reveal that the main strength of Sade Village lies in the preservation of authentic Sasak culture, including traditional architecture and ikat weaving crafts. However, the community's capacity in tourism management and digital marketing remains a significant weakness. Based on SWOT analysis, four core strategies were formulated: (1) Utilizing cultural strengths for digital promotion and halal tourism (SO); (2) Strengthening community control to mitigate cultural commercialization (ST); (3) Improving community capacity through training (WO); and (4) Developing participatory monitoring mechanisms to reduce economic inequality (WT). These strategies are designed to ensure that tourism contributes to economic prosperity without compromising socio-cultural sustainability.

The Role of Tourism Business Actors in The Mandalika Special Economic Zone in Supporting Sustainable Tourism through Digital Innovation and Hospitality Services

Muhammad Husni HM — 2025-11-15

This study aims to evaluate the role of tourism businesses in the Mandalika Special Economic Zone (KEK) in supporting sustainable tourism through digital innovation and hospitality services. The background of this study is the challenge of the gap between sustainable policies and practices in the field, low local community involvement, and the socio-cultural and environmental risks of large-scale tourism development. The study used a qualitative descriptive approach using interviews, observation, and documentation techniques with tourism businesses, including hotels, travel agents, restaurants, and other related parties. The results show that digital innovations, such as operational digitisation, green tourism promotion, and strengthening local partnerships, have supported the efficiency and sustainability of the tourism sector. Meanwhile, sustainable hospitality services are reflected in environmental conservation practices, socio-economic community involvement, and tourist education. These findings confirm that businesses in the Mandalika SEZ are not only oriented towards economic profit but also play a role as agents of change towards inclusive, responsible, and sustainable tourism.

Identification and Development of Tourism Potential to Increasing the Number of Visitors in Kampoeng Batik Laweyan Surakarta

Puguh Andhi Setiawan — 2025-11-15

Kampoeng Batik Laweyan is a tourist destination that began to develop again in 2004. The condition of an area is determined as a tourist destination that must have 4A components (attractions, accessibility, amenities, and ancillary). Kampoeng Batik Laweyan already has 4A components, but there are still shortcomings and problems. The purpose of this study was (1) to find out what tourism products (4A) contained in Kampoeng Batik Laweyan, (2) to determine the effect of the development of these tourism products on increasing the mber of visitors in Kampoeng Batik Laweyan. This study uses the method of observation, interviews, questionnaires, and documentation. The research findings show that there is a development of tourist attractions including, man made resources such as educational tourism, puppet show, and pantomime. Accessibility to Kampoeng Batik Laweyan are good, the road conditions are good, and there are sign directions. Kampoeng Batik Laweyan also has amenities consisting of accommodation (hotel, homestay, restaurant), and other facilities such as prayer rooms, shelters, signposts, and trash bins. The Ancillary or Kampoeng Batik Laweyan institution is managed openly and democratically by Development Forum of Kampoeg Batik Laweyan/FPKBL . An increase in the number of visits and in educational tourism over the past 3 years, both domestic and foreign tourists. Based on the results of the questionnaire, 90% of visitors want to come back to Kampoeng Batik Laweyan (repeater), 100% of visitors will spread information about Kampoeng Batik Laweyan to friends, relatives, family, and others. With the development carried out by the manager, the number of visitors is increasing.

Music Festivals as Social Infrastructure

Rudi Prasetyo Ardi — 2025-11-15

This research aims to analyze the influence of music festivals on social impact, with the hope of contributing to more inclusive and sustainable event management. The population in this study was the community in the Jabodetabek area (Jakarta, Bogor, Depok, and Tangerang) as an area that is often used as a location for holding music festivals. The sample taken was 100 respondents, who were selected using the purposive sampling technique and analyed using SPSS. The analysis shows a strong relationship between music festivals and the dimensions of social impact, where 52.3% of the variation in social impact is explained by music festivals. Music festivals have been shown to contribute to increasing social cohesion, a sense of community pride, and social interaction between residents, in accordance with previous theories and findings.

Multi-Group Moderating Effects of Gender and Business Age on Knowledge, Religiosity, and Innovation in Tourism MSMEs

Ida Ayu Kade Rachmawati Kusasih — 2025-11-15

This research investigates the effects of knowledge management, religiosity, and innovation on tourism MSME performance in Solo Raya, with a focus on the moderating influences of gender and business age. The study uses a quantitative methodology, collecting data from 93 MSMEs through a survey and analyzing it using Partial Least Square-based Structural Equation Modeling (PLS-SEM) and Multi-Group Analysis (MGA). The results show that knowledge management and religiosity have a positive and significant effect on performance, while innovation does not have a direct impact. Gender moderates the relationship between innovation and performance, with a stronger impact on male-owned businesses. Business age moderates the relationship between religiosity and innovation with performance, where both variables are more critical for start-up businesses (≤ 5 years). These findings highlight the importance of a differentiated approach in supporting MSME policies based on specific business characteristics.

Research Development on Educational Tourism in Achieving Sustainable Development Goals (SDGs) in Indonesia

Zahwa Silviana Diva — 2025-11-15

This study explores the development of research on educational tourism as a strategic effort to support the Sustainable Development Goals (SDGs) in Indonesia. Through a bibliometric analysis using data sourced from the Dimensions database, the study reveals a notable growth in the number of publications from 2017 to 2023. The dominant research themes are closely aligned with SDG 4 (Quality Education) and SDG 11 (Sustainable Cities and Communities), indicating a growing academic interest in integrating tourism with educational and sustainable development agendas. Furthermore, the study highlights strong patterns of collaboration among researchers, suggesting the presence of an active and interconnected scholarly community. These findings underline the potential of educational tourism as both an academic field and a practical approach to support sustainable development. The study offers recommendations for educators and policymakers to design learning programs that can be embedded into school curricula, thereby strengthening educational tourism initiatives that align with national and global sustainability goals.

Analisis Faktor Sosial Ekonomi yang mendorong praktik Sex Tourism di Kawasan Mangga Besar

Ilham Sukma Wijaya — 2025-11-15

The phenomenon of sex tourism is one of the most controversial forms of tourism, yet it continues to develop in various countries, including Indonesia. The Mangga Besar area in West Jakarta is known as one of the centres of nightlife activities, often associated with the existence of covert prostitution practices. Economic factors are the main driving force behind the practice of sex work in Mangga Besar, as individuals seek income to support themselves and sustain their livelihoods in Jakarta. In addition, social factors such as limited education restrict sex workers from participating in the formal sector, while the surrounding environment tacitly supports such sexual practices. Therefore, it is unsurprising that the Mangga Besar area is characterised by a highly permissive social environment. This study aims to examine the dynamics of sex tourism in the Mangga Besar area, the socio-economic factors driving its rapid growth, and its impacts on society, as well as the local government’s inadequate and weak policy responses. The research method used is descriptive qualitative with a field study approach, employing participatory observation and in-depth interviews with visitors and commercial sex workers. The results indicate that sex tourism practices have developed due to a combination of economic factors such as poverty and unemployment, along with social factors including weak social control, a consumptive lifestyle, and the normalisation of sexual culture in urban environments. Although this phenomenon contributes to the informal economy in the area, it also generates negative impacts such as social issues, value conflicts, and public health risks. This study recommends a more comprehensive and humanistic policy approach, including public education, stronger regulation, and protection for vulnerable groups.

Designing Service Standardization For Small Accommodation Businesses In Greater Bandung As An Effort To Enhance Service Quality

Rully Kemal Aziz — 2025-11-15

The majority of small accommodation businesses in Indonesia are small-scale operations that lack standardized service guidelines, in contrast to hotels which are regulated by government-issued standards and supported by international frameworks. This condition leads to inconsistent service quality and unclear service delivery procedures. This study aims to design a service standard framework for small accommodation businesses, particularly in Greater Bandung. A qualitative descriptive approach was used, involving field observations and structured interviews with five small accommodation businesses. The design process was guided by the SERVQUAL framework (tangibles, reliability, responsiveness, assurance, empathy) and adapted from existing regulatory and international standards, including the Indonesian Ministry of Tourism Regulation No. 4 of 2021, ISO 22483:2020, and Scotland’s small serviced accommodation quality assurance’s minimum requirement. The findings reveal that service delivery practices among small accommodation businesses are highly inconsistent and depend heavily on individual owner’s background and management style. Based on these findings, a practical and context-adjusted service standard and its implementation strategies were proposed to serve as a reference for improving service quality in small accommodation businesses. The resulting design aims to enhance operational consistency, support service credibility, and align service delivery with guest expectations, contributing to a better overall guest experience.

Optimalisasi Peran Front Desk Agent dalam Strategi Upselling Produk Food and Beverage di Silkroad Dinner Buffet Hotel Ciputra Jakarta

Imam Syaputra — 2025-11-15

The hotel industry continues to grow rapidly in line with the increasing needs of tourists for accommodation and services, including the rising demand for food & beverage products. Therefore, the role of the front desk agent as an information centre, explaining hotel products through the practice of upselling, is essential. This title was chosen because of the importance of the front desk agent’s role in implementing upselling strategies for food & beverage products. This study aims to explore and analyse the strategic role of the Front Desk Agent in optimising upselling strategies for food & beverage products, particularly in the promotion of the Silk Road Dinner Buffet at Hotel Ciputra Jakarta. The research method used is qualitative, through in-depth interviews, participatory observation, and internal hotel documentation. The results of this study demonstrate the front desk agent's role as an effective communicator (information provider), a builder of guest relationships (customer engagement), and a strategic actor in upselling the Silk Road Dinner Buffet. Thus, this research contributes to the contextual development of the front desk agent’s role in upselling food and beverage products amidst the growth of the hotel industry.

Feasibility Study of Ecotourism Development in Kali Talang, Mount Merapi National Park, Klaten, Central Java

Nike Triwahyuningsih — 2025-11-15

This study, titled “Feasibility Study of Ecotourism Development in Kalitalang, Mount Merapi National Park, Klaten, Central Java,” evaluates the potential and feasibility of developing ecotourism in the Kalitalang area. Known for its biodiversity, diverse flora and fauna, and scenic landscapes with clear views of Mount Merapi, Kalitalang offers strong ecotourism appeal. The research was conducted in July twenty twenty-five in Sambangrejo, Balerante, Kemalang, Klaten, Central Java, employing a quantitative approach with data collected through observations, interviews, and questionnaires involving visitors and managers. Findings reveal that Kalitalang Ecotourism is highly feasible for development, supported by its natural beauty, panoramic views, and adventure-based experiences. These attractions particularly resonate with younger visitors, who form a significant portion of the tourist demographic. Despite these strengths, challenges remain in the provision of adequate accommodation and basic infrastructure, including restrooms, waste management, and directional signage. The study emphasises the need for integrated waste management initiatives and educational programs on recycling. In conclusion, Kalitalang holds substantial potential for ecotourism aligned with principles of sustainability and conservation. Enhancing infrastructure and services is essential to ensure visitor satisfaction, long-term environmental preservation, and socio-economic benefits for the local community.

Reassessing Hotel Service Quality Attributes using IPA Method

Rebekka Pohan — 2025-11-15

This study aims to evaluate the service quality of Hotel Niagara Parapat and formulate improvement strategies based on customer perceptions and satisfaction. Service quality plays a crucial role in shaping customer satisfaction and loyalty in the increasingly competitive hospitality industry, particularly in national priority destinations such as Lake Toba. The study employs a quantitative survey approach by distributing questionnaires to 98 respondents who were hotel guests. Data were analyzed using the Importance–Performance Analysis (IPA) and Customer Satisfaction Index (CSI) methods. The results show that the CSI value reached 77.76%, indicating that customers are generally satisfied; however, there remain gaps between expectations and service performance in the dimensions of responsiveness and empathy. Key attributes requiring attention include staff speed and accuracy in handling complaints, service professionalism, room amenity completeness, and menu variety. Conversely, the tangibles and assurance attributes demonstrate strong performance and should be maintained. This study highlights the importance of improving staff competence in responsive and empathetic service, maintaining consistent amenity management, and optimizing digital-based service evaluation systems to enhance customer satisfaction and strengthen the hotel's competitiveness in the Lake Toba area.

The Strategy of the Aceh Provincial Culture and Tourism Office in Utilizing Digital Platforms to Promote Religion Tourism

Nur Syifa syifa — 2025-11-15

This research aims to analyse the strategy of the Aceh Provincial Department of Culture and Tourism in utilising digital platforms for promoting religious tourism. The background of the study is based on Aceh's religious tourism potential, such as the Great Baiturrahman Mosque and Islamic historical sites, which attract both domestic and international tourists. The development of digital technology has opened opportunities for promotion through social media, official websites, and online booking/travel applications, enabling information to be delivered quickly, widely, and interactively. The research method uses a qualitative descriptive approach with data collected through observation of official social media content (@disbudpar_aceh), browsing the acehtourism. travel website, document studies, and analysis of secondary data from official publications. Data analysis examines the types of platforms used, content quality and consistency, alignment with Sharia values, and the connection between digital strategies and trends in tourist visits. The results show that the consistent use of social media (Instagram, TikTok, YouTube, and Facebook) and the official website of Aceh Tourism. travel effectively increases awareness of Aceh's religious tourism, eases information access, and supports the growth of tourist visits. Collaboration with applications like Traveloka, Booking.com, and Google Maps further expands service convenience for tourists. Statistical data records an increase in tourist visits to Aceh from 6.9 million (2022) to 8.9 million (2023), with the Great Baiturrahman Mosque as the main destination

The Influence of Place Identity on Tourists' Revisit Intention to Star-Rated Hotels in Batam City

Dame Afrina Sihombing — 2025-11-18

Batam is the biggest contributor for the number of tourists in the Riau Islands and is a potential to be the main entry point for tourism, especially in acomodations such as hotels. The purpose of this study is to aim and analyze the influence of infrastructure, atmosphere, and cultural environments on place identity towards revisit intention of tourists at star-rated hotels in Batam City. A questionnaire is used to collect data from guests of star-rated hotels in Batam, and analyzed using quantitative methods with path analysis techniques that amounts to 200 respondents. Results shows that the infrastructure, atmosphere, and cultural environments have a significant effect on the formation of place identity. Place identity is proven to mediate the influence of infrastructure, atmosphere, and cultural environment on revisit intention. The outcome of this study is to highlight the importance of star-rated hotels in integrating identity elements in order to increase guests’ revisit intentions. The limitation of this study lies in the scope of variables which only includes infrastructure, atmosphere and cultural environment, so the results cannot be generalized with other factors that might influence place identity.

The Relationship Between Knowledge, Awareness of Consequences, and Tourist Attitudes Toward Plastic Waste Disposal Behaviours at Natural Tourist Destinations

Yosef Abdul Ghani — 2025-11-18

Currently, tourism activities in Indonesia are increasingly being directed towards sustainable tourism. Many programs have been designed by the government and destination owners to support this initiative, such as movements to reduce plastic waste at destinations or events. However, these programs have not been well supported by tourists. Findings from the field and previous research show that many tourists still dispose of their plastic waste carelessly. The aim of this study is to identify the level of knowledge, the response to the consequences of plastic waste disposal, attitudes, and behaviour’s of tourists regarding plastic waste disposal. Additionally, this research is expected to contribute recommendations to the government and other stakeholders to create programs that prevent tourists from disposing of or generating plastic waste in order to achieve the SDGs 2030 goal of "Sustainable Tourism." The method used is quantitative with descriptive and verificative analysis. The findings of this study reveal a gap between attitudes and behaviour's regarding plastic waste disposal at natural tourist destinations. Visitors in this study, who are predominantly young, have good knowledge, awareness, and attitudes toward the behaviour of disposing of plastic waste at natural tourist destinations, but they do not practice these behaviours’. This study suggests that in order to create more significant change, a comprehensive education strategy is necessary, such as outreach, informational campaigns, and participation in environmental cleanliness activities. The use of digital technology, such as mobile apps, can also strengthen awareness and motivate more responsible behaviour. Furthermore, strengthening social norms through community campaigns and cross-sector collaboration between the government, tourism managers, and local communities is key to creating an environment that supports sustainability.