Media Wisata <div class="separator" style="clear: both; text-align: center;"> </div> <div style="text-align: left;"> <div style="text-align: justify;"> <div style="text-align: left;"> <div style="text-align: left;"> <p><strong><span data-preserver-spaces="true">Media Wisata</span></strong><span data-preserver-spaces="true"> (</span><strong><span data-preserver-spaces="true">ISSN: 1693-5969</span></strong><span data-preserver-spaces="true">) (</span><strong><span data-preserver-spaces="true">EISSN: 2685-8436</span></strong><span data-preserver-spaces="true">) published twice a year on May and November by </span><a class="editor-rtfLink" href="" target="_blank" rel="noopener"><strong><span data-preserver-spaces="true">Sekolah Tinggi Pariwisata AMPTA Yogyakarta</span></strong></a><span data-preserver-spaces="true">, Indonesia. </span></p> <p><strong><span data-preserver-spaces="true">Media Wisata</span></strong><span data-preserver-spaces="true"> has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. </span></p> <p><span data-preserver-spaces="true">The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent tour and travel studies application. </span></p> </div> </div> </div> </div> Sekolah Tinggi Pariwisata AMPTA Yogyakarta en-US Media Wisata 1693-5969 AN Empirical Study of Tourism Human Resources Management to Improving the Community Economy Around Jolotundo Umbul Bathroom, Klaten Regency <p>Human resources have an important role in the development of a country. Improving the quality of human resources as a development investment is very much needed, especially in developing countries such as Indonesia, where human resources are still lacking in terms of quality and productivity. To be able to overcome the problem of lack of quality and productivity of human resources in developing countries such as Indonesia. So it is necessary to understand ways to improve the quality of human resources through education, health, employment and migration. The quality of Human Resources (HR) is an absolute requitment for carrying out development. In this study, the authors used qualitative research methods to find out the sources of data related to the management of Human Resources at the Jolotundo Umbul Baths, namely through interviews with the managers of the Umbul Baths, the Tourism Office and the surrounding community. The condition of human resources at the Jolotundo Umbul Baths is considered to tbe lacking, aspecially in the tourism sector, so that tourism human resource management is needed to improve the economy of the community around the Jolotundo Umbul Baths</p> Rudi Prasetyo Ardi Copyright (c) 2024 Rudi Prasetyo Ardi 2024-05-14 2024-05-14 22 1 1 9 10.36276/mws.v22i1.421 A Halal Tourism in Indonesia - Case Study in Lombok, West Nusa Tenggara <p>The present study aims to conduct implementation of halal tourism in Lombok, as the best halal tourism destination in Indonesia. The topic that will be presented through interactive data analysis until the data is saturated is about Halal tourism institutional, Community empowerment, Community participation, Marketing, Halal tourism investment development and Penalties for violating the provisions of halal certification. A semi-structured interview approach to key informants. The results show that the implementation and development of halal tourism on the island of Lombok is still in its early stages. Indonesia has an organization that guides Islamic economic and financial law for halal tourism fatwas and halal certification. The local government and Indonesian clerical organizations have worked together to achieve halal tourism in Lombok. Efforts to create a halal tourism brand have not materialized due to natural disasters and the COVID-19 pandemic. It is expected that the causal chain frameworks developed in this study will provide a research roadmap for academics as well as insights for the government and the tourism industry in developing a halal tourism model in Indonesia.</p> Dhimas Setyo Nugroho Copyright (c) 2024 Dhimas Setyo Nugroho 2024-05-14 2024-05-14 22 1 10 25 10.36276/mws.v22i1.496 The Implementation of Sharia Concepts in Surakarta Sharia Hotel to Products, Management and Services <p>The concept of sharia-based tourism is a concept that integrates sharia values into tourism activities by providing products, management and services that are in accordance with the provisions that apply in Islam (sharia). The research objective is how to apply the concept of sharia in the Surakarta Syariah Hotel. What are the obstacles in applying the sharia concept at the Surakarta Syariah Hotel. Based on the results of implementing the sharia concept in sharia hotels including products, management and services, they are still in the process of adjusting to the regulations that apply according to the provisions, basically these sharia-based hotels have a mechanism that refers to the Al-Quran and Hadith. This means that in offering its services, sharia hotels must prioritize halal both in the process and product results and implement sharia services. From several samples of sharia hotels in Surakarta, it turns out that there are still a number of hotels that do not have complete data, namely they do not yet have a halal certificate (in process) and have not fully implemented sharia kafah (fully). However, sharia-based hotels are a good start for development so that there is no sustainable disobedience in society. So that Muslim people who have a fairly good level of faith feel that the sharia hotel is in accordance with the provisions and concepts of sharia, because they can get a comfortable and blessed place to rest. The application of the sharia hotel concept in Surakarta that has been implemented is a process of integrating Islamic values into all aspects of activities and management in sharia hotels in Surakarta. The value of Islamic law as a belief and belief adhered to by Muslims is the basic reference in building hotel activities.</p> Fendy Kurniawan Copyright (c) 2024 Fendy Kurniawan 2024-05-14 2024-05-14 22 1 26 41 10.36276/mws.v22i1.513 Development of Specialization Selection on The Job Training for Human Resources in The Hospitality Industry through E-OJTKU <p>The previous problem in this research was exploring the potential of students in choosing departments in hotels, namely front office, housekeeping, and food and beverage to carry out internships. The need for this selection recommendation is based not only on student desires or the availability of opportunities to learn to work in the existing hotel industry but also based on recommended grades from semesters 1 to 3 which fulfill the requirements for industrial internships. This research uses a qualitative descriptive method with a case study approach. Data collection techniques through observation, interviews and document study. Interviews use a semi-structured model so that answers are open-ended and can be developed for in-depth analysis. E-ojtku is an innovation resulting from research based website and android to improve the competency of Hospitality Management students who received recognition for 40 credits for OJT 1 and OJT 2 (1 year in industry / Hotels) for a career in Hotels. The test results using e-ojtku obtained good results with an accuracy of up to 94.44% with a ratio of 80% training data and 20% test data, the ratio of the amount of training data can affect the accuracy of the values in each experiment.</p> Cindy Citya Dima Copyright (c) 2024 Cindy Citya Dima 2024-05-14 2024-05-14 22 1 42 51 10.36276/mws.v22i1.577 Analysis of Community-Based Tourism (CBT) Sustainability in Karedok Tourism Village, Jatigede District, Sumedang Regency <p>Community-based tourism is seen as an alternative approach to tourist development due to its emphasis on the active participation of local communities and their potential contribution to its growth. The development of tourist villages is the manifestation of this concept, where local communities can effectively harness the natural resources, cultural assets, and human resources for the benefit of tourists, with the aim of positively impacting the community's economy. Karedok Village in Sumedang Regency has many tourism potentials, although the local community and village government have not effectively taken advantage of these potentials, resulting in a lack of economic benefits from the tourism context. This research tries to evaluate the extent to which the principles of sustainability in Community-based tourism have been implemented in the management of the Karedok Tourism Village. It will examine the five key principles of sustainability, namely economic, social, cultural, environmental, and political sustainability, using a descriptive-qualitative methods. The analysis findings indicate that the implementation of environmental and cultural sustainability principles has been successful. However, the principles of economic, social, and political sustainability have not been effectively implemented. This is reflected from the limited community participation, which impacts the progress of the sustainable tourism development.</p> Rizki Raynaldi Elly Malihah Rini Andari Copyright (c) 2024 Rizki Raynaldi, Elly Malihah, Rini Andari 2024-05-14 2024-05-14 22 1 52 63 10.36276/mws.v22i1.582 Penilaian Estetika Jalan Kota untuk Mendukung Pariwisata Berkelanjutan Kota Sambas <p><em>Commitment to tourism development encouraging the local government of Sambas to build and improve accessibility to and from tourist attractions. Without taken it into account properly, the aesthetics of the road can decrease and in the long term, it can downturn the tourism business. This research was conducted to support sustainable tourism in Sambas City, especially from an aesthetic perspective. The research was carried out using quantitative methods using Scenic Beauty Estimation (SBE) and Semantic Differentiation (SD). The research results showed that the SBE scores were mostly in the medium category (46%), while the SD results showed little difference with the SBE results. Comparison with sustainable road elements shows that the local government needs to improve the road area to make it sustainable.</em></p> Delyanet Delyanet Janiarto Paradise Pawa Copyright (c) 2024 Delyanet Delyanet, Janiarto Paradise Pawa 2024-05-14 2024-05-14 22 1 64 76 10.36276/mws.v22i1.635 Bottom-Up Touristification in Yogyakarta after Pandemic Covid-19 <p>This research was conducted to identify the bottom-up touristification phenomenon that occurred in the city of Yogyakarta after the Covid-19 pandemic. This research is a qualitative research. Data was collected through a process of observation and secondary data survey. The analysis techniques used are spatial analysis and also qualitative descriptive. The results of this research show that the touristification phenomenon occurring in Yogyakarta can be identified through changes in function and environment both visually and non-visually as well as changes in mobility aspects. Changes in function and environment can be seen both visually from the development of spatial concentration and the spread of tourists, changing the function of the area into a tourist area, and also the increase in facilities for tourists. Changes in function and environment non-visually can be seen from the development and distribution of accommodation which increases community profits and encourages tourists to travel to places that were not originally tourist attractions. Changes in the mobility aspect can be seen from changes of roads function as part of attractions which can then encourage environmentally friendly habits in the community. In the end, this touristifcation phenomenon can indirectly help tourism activities to adapt after the Covid-19 pandemic. The government is expected to increase its support to ensure that this touristification phenomenon can run according to the carrying capacity and capacity of tourism in Yogyakarta city.</p> Shinta Permana Putri Copyright (c) 2024 Shinta Permana Putri 2024-05-14 2024-05-14 22 1 77 86 10.36276/mws.v22i1.639 Pengaruh Perceived Value dan Trust terhadap Revisit Intention dengan Word of Mouth sebagai Mediasi di Desa Wisata Kampung Tua Bakau Serip Batam <p><em>Tourist villages are interesting destinations for many people because tourist villages have their own culture and character. Tourist villages can attract more tourists because they have natural tourism with a diversity of flora and fauna as well as education about tourist villages which have their own characteristics. The Kampung Tua Bakau Serip Tourism Village in Batam is one of the tourist villages that is recognized by the world of tourism and was awarded 3rd place in the ADWI (Anugerah Desa Wisata Indonesia) event. The Kampung Tua Bakau Serip Tourism Village has been developed for the last five years and continues to experience development. The researcher's aim is to analyze the influence of revisit intention in the Kampung Tua Bakau Serip Tourism Village by using perceived value and trust which act as independent variables with word of mouth as mediation. This research analyzes how each variable has an influence, related, and provides a positive impact on each other. This research took samples from people who had visited the Kampung Tua Bakau Serip Tourism Village. The sampling method used non-probability sampling and intentional sampling, and the total sample was 294 respondents. As a survey method, data collection is carried out by distributing questionnaires in the form of Google forms. SEM (Structural Equation Modeling) is a data analysis method using the PLS (Partial Least Squares) technique using computer software, namely SmartPLS. The research results show that perceived value and trust have a positive effect on revisit intention with word of mouth as mediation. Therefore, the Kampung Tua Bakau Serip Tourism Village must be maintained and preserved so that revisit intention can be realized continuously. </em></p> Yellys Ratih Anggraini Dessy Aliandrina Copyright (c) 2024 Yellys, Ratih Anggraini, Dessy Aliandrina 2024-05-14 2024-05-14 22 1 87 106 10.36276/mws.v22i1.643 Pengaruh Persepsi Harga, Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan di Jw Marriott Hotel Jakarta <p><em>The purpose of this research is to determine the influence of price perceptions, product quality and service quality of JW Marriott Hotel Jakarta on customer satisfaction, by applying quantitative methods and Accidental Sampling at JW Marriott Hotel Jakarta. The research results show a value of 0.874 with a significance of 0.384. With a significance of more than 0.05, HO is accepted, indicating that price perception has no partial effect on customer satisfaction at JW Marriott Hotel Jakarta. Product quality with a calculated t value of 3.108 and a significance of 0.002. This states that product quality also partially influences customer satisfaction at JW Marriott Hotel Jakarta. The t-count service quality results produce a value of 6.704 with a significance of 0.000. With a significance of less than 0.05, HO is rejected, which means that service quality has a partial effect on customer satisfaction.</em></p> Antika Adela Prawoto Copyright (c) 2024 Antika Adela, Prawoto 2024-05-14 2024-05-14 22 1 107 120 10.36276/mws.v22i1.638 Tourism Development Strategy in Girikarto Village, Gunungkidul, Yogyakarta <p><em>The development of tourism, especially on the coast of Gunungkidul, has a significant impact on various aspects of people's lives. This study aims to analyze the socio-economic impact of tourism development and analyze tourism development strategies in Girikarto Village. The research method is descriptive qualitative, mapping the development of tourism potential is based on a SWOT analysis (Strenghtening, Weakness, Opportunity and Threads). Data was collected through observation and in-depth interviews with business actors, pokdarwis, communities, local governments, and village officials. The results of the study show that tourism is able to absorb the workforce of the majority of the community, improve the community's economy, create business opportunities and also change the work pattern of people who previously worked outside the area to return to their home village. Tourism has implications for improving skills, education, and people's lifestyles. In addition to bringing positive impacts, some of the negative impacts of tourism are environmental degradation, reduced vegetation cover, changes in karst morphology, increased congestion, pollution and waste problems. The tourism development strategy can be carried out through optimizing community involvement in tourism (CBT/Community Based Tourism), increasing community capacity and optimizing the role of stakeholders to promote sustainable and equitable tourism for the community and the environment.</em></p> westi utami utami Copyright (c) 2024 westi utami utami 2024-05-14 2024-05-14 22 1 121 130 10.36276/mws.v22i1.360 Utilization of Social Media Instagram as The Formation of Brand Awareness on Cv. Sinaro <p>The use of Instagram social media as a promotional tool is no longer a strange thing for a company, especially for companies operating in the field of consulting services which aim to provide information related to the services offered so that they can increase brand recognition to customers. What you want to achieve is to find out the use of Instagram social media as a form of brand awareness on CVs. Sinaro. The methods used in this research are qualitative descriptive as well as interviews and observation which are used as techniques for collecting data. The research results show that the CV.Sinaro company has not utilized the use of Instagram social media to create brand awareness for the company. So researchers recommend to companies to create Instagram as an effort to form brand awareness for the CV.Sinaro company by paying attention to the 5 main components in maximizing the use of Instagram as a promotional media according to Politwika (2015), namely creating an Instagram profile, business logo, description on the profile, uploading photos/videos , and hashtags.</p> R. Fajar Widiarrachman Copyright (c) 2024 R. Fajar Widiarrachman 2024-05-14 2024-05-14 22 1 131 144 10.36276/mws.v22i1.623 Efektivitas Pelaksanaan Peraturan Daerah Kabupaten Sumedang Nomor 1 Tahun 2023 Tentang Desa Wisata di Desa Karedok Kecamatan Jatigede Kabupaten Sumedang <p><em>The development of tourist villages in Indonesia is currently showing quite a significant increase. The government has a role in establishing policies and regulations used as a guide for the development of tourism villages. Karedok Village is a tourist destination located in Jatigede District, Sumedang Regency. In 2023, the regional government of Sumedang Regency enacted regional rule Number 1 of 2023 regarding Tourism Villages to serve as a guideline for managing tourism villages. This research intends to evaluate the efficacy of applying these Regional Regulations in Karedok Village. The research methodology used is qualitative descriptive analysis. The discussion results indicate that the regulations in Karedok Village have not been implemented effectively. Causes include lack of collaboration among village institutions, limited community participation, ineffective tourism promotion, and lack of facilities and infrastructure. By establishing a solid and effective Tourism Village management, the purpose is to boost economic growth and achieve sustainable, community-based tourism in Karedok Village.</em></p> Rizki Raynaldi Ruslan Budiarto Fitri Rahmafitria Copyright (c) 2024 Rizki Raynaldi, Ruslan Budiarto, Fitri Rahmafitria 2024-05-14 2024-05-14 22 1 145 157 10.36276/mws.v22i1.634 Strategies to Increase Competitiveness in Wisma Arimbi Yogyakarta <p>The aim of the research is how to analyze the environment at Wisma Arimbi and what strategies to increase competitiveness at Wisma Arimbi Yogyakarta. The data analysis used in this research is descriptive qualitative. This writing aims to reveal facts, circumstances, phenomena, variables, and circumstances that occurred while the writing took place and present it as it is. From the results of the discussion, looking at the company's strengths, weaknesses, threats, and opportunities, a strategy can be obtained that can be implemented at Wisma Arimbi, namely an intensive competitive strategy with market penetration. With this strategy, Wisma Arimbi is expected to increase sales and income levels</p> Slamet Supriyanto Copyright (c) 2024 Slamet Supriyanto 2024-05-14 2024-05-14 22 1 158 168 10.36276/mws.v22i1.645 Identification of Tourism Village Communication Potential in The New Normal Era in Semarang Regency <p>Generating the potential of tourist villages during the pandemic is an alternative way of reviving post-covid-19. The potential of human resources and natural resources must be mapped and communicated.Semarang Regency has the potential of natural resource wealth.This study aims to determine the communication potential of tourist villages in Semarang Regency during the pandemic.Implementing local-based community empowerment in Semarang Regency. Qualitative descriptive research method with data collection through interviews.This study uses a SWOT analysis as a way to determine the potential of a tourist village.The results of the study indicate the background of increasing local-based potential empowerment in the implementation of tourism village management.</p> Syaiful Ade Septemuryantoro Copyright (c) 2024 Syaiful Ade Septemuryantoro 2024-05-14 2024-05-14 22 1 169 178 10.36276/mws.v22i1.386