Media Wisata

Leadership Rooted in Community-Based Local Wisdom Values

Hary Hermawan — 2024-11-15

Leadership in tourism villages that implement community-based tourism governance presents distinct challenges compared to company leadership. Tourism village leaders often encounter complex socio-cultural issues and conflicts, so leadership strategies and approaches are required to align with the local community's character and values. The research focuses on applying leadership that prioritizes local wisdom in community-based tourism management in tourism villages. The research method employed is qualitative, utilizing a grounded theory approach. The approach is used to dig the data from nine informants or participants. The participants in this research include heads of tourism villages who have successfully managed their villages for more than five years. The research results indicate that: (1) leadership based on local community wisdom values is a key element in ensuring the successful management and development of tourism villages. Effective leaders can mobilize and motivate the community, shift the mindsets, accommodate the volunteers, and optimize the community's social role. This leadership fosters a sustainable tourism village, positively impacting the economy and community welfare. (2) An inclusive, participative and deliberation-oriented approach becomes the leadership characteristic which prioritizes local wisdom values. This approach unites the community's vision and mission, listens to and accommodates aspirations, makes decisions democratically, and organizes active community participation effectively. (3) The success of leadership based on local wisdom values is measured not only by financial achievements but also by the ability to enhance community happiness, preserve the environment, ensure active community participation, and achieve predetermined goals. (4)The leadership model which prioritizes local wisdom values reflects a holistic and sustainable approach in tourism management. Local values and community participation are considered as the key success factors. This leadership illustrates the commitment to maintaining the local identity while creating sustainable benefits for the community and the surrounding environment.

Strategy for the development of Dermaji Village Tourism

Bagus Reza Hariyadi — 2024-11-15

This research aims to identify the tourism potential and formulate competitive rural tourism development strategies in Dermaji Village, Lumbir District, Banyumas Regency, Central Java. The study employs a qualitative descriptive approach using an exploratory case study. Primary data were obtained through in-depth field observations and interviews with key informants, while secondary data were sourced from literature reviews and documentation. The research utilized the analysis of 11 tourism components, modified from various experts, CHSE analysis, government work programs, market preferences, and SWOT analysis, including SWOT Matrix. The findings reveal significant potential and 15 main strategies for developing Dermaji Village into a competitive rural tourism destination. The village has already undertaken initiatives such as collaborating with Perum Perhutani and local community efforts to create unique rural tourism destinations. Active and adaptive strategies are required to develop Dermaji Village into a competitive rural tourism destination with unique offerings in Banyumas Regency, considering both micro and macro perspectives.

Exploring the Ecotourism Potential of Tapalinna and Bujung Manurung Villages

Puguh Andhi Setiawan — 2024-11-15

The village ecotourism planning in Tapalinna and Bujung Manurung Villages, Mambi Sub-district, Mamasa District, West Sulawesi Province was conducted to identify natural and cultural resources, as well as assess community readiness for managing these resources. The methods used included observation, the distribution of questionnaires to 30 respondents from the community, visitors, and managers, as well as the design of tourism programs and promotional media. The findings reveal that Tapalinna and Bujung Manurung Villages possess various cultural tourism potentials, including the Mambi language, religious systems, kinship systems, and local arts. Additionally, the villages have diverse natural tourism resources, such as flora and fauna. The community and managers showed positive perceptions and readiness toward the ecotourism planning, with a high level of preparedness. The designed tourism programs include daily, overnight, and annual tours, supported by promotional media in the form of posters themed "One Taste of Harmonization." This initiative is expected to encourage community participation and enhance the sustainable attractiveness of the region.

Implementation of Technology and Housekeeping Innovations on Efficiency, Effectiveness and Employee Performance in The Galesong Tourist Area of Takalar Regency

Muhammad Ersyad Nasir — 2024-11-15

This study analyses the impact of technology and innovation on operational performance in the housekeeping section of the tourist area in Takalar Regency. Data from employee interviews indicate that while technology adoption varies, advanced technology has increased efficiency, service quality, and customer satisfaction. Challenges include a lack of training and resistance to change. To overcome these, the study suggests investing in technology, employee training, and collaborating with technology providers. In conclusion, technology and innovation are crucial for enhancing productivity and customer satisfaction in the hospitality sector.

Assessing Tourist Loyalty: A Destination Analysis Approach For Beach Tourism In Batam City

Dame Afrina Sihombing — 2024-11-15

Destination loyalty at Batam City Beach is influenced by place attachment and familiarity. Respondents who feel attached to the place and have a high sense of familiarity with the destination tend to have higher loyalty to the destination. This means that place attachment and familiarity has a positive impact on satisfaction, which then affects the level of destination loyalty. The research utilizes a quantitative method, gathering data through questionnaires evaluated on a Likert scale. The data was analyzed using SPSS software, and the statistical results revealed a positive and significant relationship between place attachment, familiarity, satisfaction, and destination loyalty for Batam City Beach. This indicates that the higher level of place attachment and familiarity, the higher level of satisfaction and destination loyalty. Results indicate that variables such as place attachment and familiarity influence destination loyalty, with satisfaction acting as a mediator. This research can serve as a reference for developing marketing strategies and enhancing destination loyalty at Batam City Beach.

Planning for Publication Development on Room Sales in Sevenz Apartment

Viona Felinda — 2024-11-15

The apartment business presents a lucrative opportunity when employing effective marketing strategies, including social media publications which can enhance brand awareness and customer satisfaction. In Batam, an international industrial hub, the demand for accommodation is on the rise, and entrepreneurs such as the owners of Sevenz Apartments are capitalizing on this opportunity by developing daily and monthly rental businesses. However, there is a need for additional strategies to address the seasonal imbalance in occupancy rates. Therefore, the researcher developed publications for Sevenz Apartments. A descriptive design was employed in this study. Given the qualitative nature of the data, interviews were conducted to collect firsthand data from informants regarding publications in the marketing of Sevenz Apartments. Based on the interview results, a website was developed as the primary promotional platform providing comprehensive information about facilities, prices, and promotions. This website is expected to increase visibility and room sales by expanding the audience reach and utilizing social media and content marketing.

The Influence of Panda Kid’s Club Activities on Repeat Visit Intentions at Holiday Inn Resort, Batam City

Diana Seffany — 2024-11-15

This study evaluates the impact of activities and facilities at Panda Kid’s Club at Holiday Inn Resort Batam City, on guests' intention to return. The research questions identified are how activities at Panda Kid’s Club influence guests' intention to return and how the provided facilities contribute to this effect. The main objectives of this research are to determine the impact of Panda Kid’s Club activities on return intentions and how its facilities affect them. The quantitative method is based on the approach described by (John W. Creswell, 2017) to measure quantitative data objectively through surveys. This study uses the SPSS version 23 application to process the research survey data. The results of the analysis indicate a positive impact of creative and educational activities and good and safe facilities on guests' intention to return. The conclusion of this study confirms that activities at Panda Kid’s Club significantly influence guests' intention to return. Recommendations for future research include expanding the scope by incorporating additional independent variables to gain a more comprehensive understanding of factors affecting return intentions.

The Augmented Reality (AR) Based on Artificial Intellegence (AI) in Integrated Marketing Communication (IMC) in Tourism Villages

Budi Setiawan — 2024-11-15

This study examines the implementation of Augmented Reality (AR) based on Artificial Intelligence (AI) in Integrated Marketing Communication (IMC) in tourism villages, driven by the need for advanced technology to sustain the attractiveness of tourist destinations. The main objectives are to explore the potential of AR and AI technologies in enhancing tourist experiences, identify best practices in IMC, and analyze economic and environmental impacts. A literature review approach was used to gather findings from recent studies, indicating that AR provides deeper and more informative interactive experiences, while AI enables personalized experiences tailored to individual tourist preferences. The research methodology involved critical analysis of relevant literature, including case studies from several tourism villages in Indonesia and abroad that have successfully implemented these technologies. The results indicate that the implementation of AR and AI can significantly enhance destination attractiveness, strengthen branding, and support sustainable tourism development through better environmental management and more active involvement of local communities. However, challenges such as implementation costs, data privacy, and technological dependency need to be considered. This research provides a foundation for developing effective integrated marketing strategies using AR and AI, meeting the needs of modern tourists who increasingly demand informative, interactive, and sustainable experiences.

Event Concept Planning Based on Marine Tourism in Mallasoro Village, Jeneponto Regency

Amiruddin Hamzah — 2024-11-15

This study aims to identify the potential of marine tourism and design an event concept that can enhance the welfare of the local community in Mallasoro Village, Jeneponto Regency, South Sulawesi. Using a qualitative approach with descriptive methods, data was collected through in-depth interviews, observations, and documentation. SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) assessed the strengths, weaknesses, opportunities, and threats involved in developing the event concept. The analysis reveals that Mallasoro Village has significant strengths, including natural beauty, a strong local culture, and community support. However, challenges were identified, such as inadequate infrastructure and limited tourism promotion. Opportunities include the growing interest in marine tourism and regional government support through policies and capacity-building programs. Threats, such as climate change affecting beach and ocean conditions and competition with other destinations in South Sulawesi, must be anticipated. With proper planning, Mallasoro Village has the potential to become a leading marine tourism destination by developing Leisure Events and Cultural Events that incorporate diverse attractions and innovative programs, including sports, tours, education, workshops, exhibitions, culinary festivals, and sustainable marine conservation activities. These efforts can increase tourist visits while strengthening environmental awareness.

Optimizing the Use of New Media in the Gen-Z Era to Strengthen Sustainable Tourism

David Fero — 2024-11-15

This research aims to determine the optimization of the use of New Media in the Gen-Z era to strengthen sustainable tourism. This research method is a qualitative descriptive study. Researchers collected data through interviews and documentation. The results of this research show that Gen-Z spends around 2-3 hours per day watching and uploading videos on their various social media platforms. Through regular outreach, Gen-Z is active in spreading information and campaigns related to sustainable tourism. The content that Gen-Z likes is related to tourism and culture, short environmentally friendly videos, competitions and challenges, tourism content is quite popular with Gen-Z, this can be seen from the frequency of their use of social media. Creativity and innovation in presenting sustainable tourism content with fairly regular frequency using social media can optimize the strengthening of sustainable tourism.

The Influence of Business Ethics of Business Actors and Tourist Satisfaction on Revisit Decisions Mediated by Tourist Preferences in Malioboro, Yogyakarta in the New Normal Era

Sri Khusnul Ainiya — 2024-11-15

The application of the New Normal during the pandemic is very influential on the tourism sector, especially in Malioboro Yogyakarta. This study aims to describe and analyze the influence of Ethical Business Conducted and Tourist Satisfaction to decision of revisit in the Mediation of Tourists Preference at Malioboro Yogyakarta In the Era of the New Normal. This research used quantitative methods. The sample of this study which 100 tourists at Malioboro. Was taken by accidental sampling technique. The data were the analyzed by using a Multiple Linier Regresion Equation and sobel Test. The research concludes that : Ethical business conducted was positively and significantly influence on Tourist Preference, Tourist Statification was positively and significantly influence on Tourist Preference, Ethical business conducted was positively and significantly influence on the decision of revisit, Tourist Statification was positively and significantly influence on the decision of revisit, Tourist Preference was positively and significantly influence on the decision of revisit, Tourist Preference has no mediation to impact Ethical business conducted on the decision of revisit, Tourist Preference has no mediation to impact Tourist Statification on the decision of revisit.

Analysis of The Influence of Destination Image, Service Quality, and Experience on Destination Loyalty in The Tourism Village of Kampung Tua Bakau Serip (Pokdarwis Pandang Tak Jemu) in Batam

Ratih Anggraini — 2024-11-15

Tourist villages are popular holiday spots because of the unique culture and character of the city that accommodates tourists. Attractions such as natural attractions that showcase the diversity of plants and animals, as well as educational opportunities about the unique traditions of tourist communities can bring in more visitors. One of the tourist villages that has received recognition from the tourism world is Kampung Tua Bakau Serip Batam which is included in the top 50 in the ADWI (Indonesian Tourism Village Award) event. Over the past six years, construction of the Kampung Tua Bakau Serip Tourism Village has continued. In the research conducted by the researcher, the aim was to determine the influence of destination image, service quality, and experience on destination loyalty. This research carried out an analysis regarding how each variable has an influence, is related, and has a positive impact on each other. This research took samples from people who had visited the Kampung Tua Bakau Serip Tourism Village. One hundred and seventy people were surveyed using non-probability sampling techniques. The research results show that destination image, service quality and experience have a significant positive influence on destination loyalty. Therefore, so that the goal of destination loyalty can continue to be achieved, the Kampung Tua Bakau Serip Tourism Village needs to be maintained and preserved.

Analysis of the Influence of Attraction on Interest in Visiting the Indonesia Science Center, Taman Mini Indonesia Indah

Bryan Peng — 2024-11-15

The Indonesia Science Center is located inside Taman Mini Indonesia Indah in East Jakarta, serves as an interactive science exhibition venue. It offers various exhibits designed to enhance knowledge and understanding of science. This research aims to assess the extent to which attractiveness influences the interest in visiting the Indonesia Science Center at Taman Mini Indonesia Indah. This study adopts a quantitative research methodology, incorporating multiple linear regression analysis, classical assumption tests, hypothesis testing through t-tests and f-tests, and determination coefficient tests, all conducted using SPSS software. The sample comprises 100 respondents, including both individuals who have visited and those who have not visited the Indonesia Science Center at Taman Mini Indonesia Indah, East Jakarta. The research findings indicate that the overall mean score for variable X (Attractiveness) is 4.10, while the overall mean score for variable Y (Interest in Visiting) is 4.11. The t-test results show a significance value of less than 0.001, which is below the 0.05 threshold, indicating that variable X (Attractiveness) significantly affects variable Y (Interest in Visiting). The coefficient of determination (r²) is calculated to be 0.688, suggesting that 68.8% of the variance in variable Y is explained by variable X.

Evaluation Analysis of Environmentally Based Sustainable Management at Dago Dreampark Bandung

Davin Gani — 2024-11-15

This research aims to analyze the environmental management of destinations carried out at Dago Dreampark so that tourist destinations remain maintained and protected. Evaluation of sustainable management carried out regularly is needed so that factors can always be monitored that can cause a decline in the natural environment and natural resources owned by tourist destinations, along with planning & monitoring efforts made to overcome these factors. The method that will be used in this research is a descriptive qualitative method. Data collection will be carried out using the tourist destination photo/video documentation method, direct observation of the sustainable development of the Dago Dreampark Bandung, and using the direct interview method with the Tourism Destination Management. The results of this research reveal the applications used by Dago Dreampark in managing destinations sustainably, starting from waste management, air and water management, and also managing nature conservation at Dago Dreampark. This research provides knowledge about the effectiveness of sustainable management applied to tourist destinations.

The Influence of Location, Price, Promotion, and Laundry Fragrance on the Decision to Use Laundry Services in Makassar

Muh. Arif — 2024-11-15

This study aims to analyze the effect of location, price, promotion, and laundry perfume aroma partially and simultaneously on decisions to use laundry services in Makassar. Data were collected through a survey of 165 laundry customers in Makassar. The analysis technique used is multiple linear regression. The results showed that location and promotion have a positive and significant effect on the decision to use laundry services while price and laundry perfume aroma have a negative and significant effect on the decision to use laundry services. The closer or easier the location of the laundry to the customer's residence, the cheaper the price offered, and the more intensive the promotion carried out, the more likely the customer is to use laundry services. The smell of laundry perfume that does not follow the tastes of laundry consumers will result in a decrease in the decision to use laundry services by consumers. Simultaneously, the variables of location, price, promotion, and laundry perfume aroma have a simultaneous and significant effect on the decision to use laundry services. Based on the results of this study, it is recommended for entrepreneurs or managers of laundry businesses to pay attention to business locations, prices offered, promotions carried out, and the aroma of laundry perfume used to increase the number of laundry customers.

Analysis of the Influence of Customer Relationship Management and Service Quality on Customer Loyalty at Avia Tour, Summarecon Mall Serpong

Sylviana Widjaya — 2024-11-15

Tourism is an activity conducted by individuals or groups to enjoy destinations with cultural, unique, or historical attractions. This study examines the influence of Customer Relationship Management (CRM) and service quality on customer loyalty at Avia Tour. The research adopts a quantitative approach using descriptive methods, with Avia Tour customers as the research subjects. The results show that CRM and service quality significantly influence customer loyalty. Effective customer relationship management and high-quality service collectively contribute to increasing customer loyalty at Avia Tour. In conclusion, both variables positively and significantly impact customer loyalty.

Community Empowerment in Tourism Management at Kampung Flory,Tridadi Village, Sleman Regency, Yogyakarta

Roels Ni Made Sri Puspa Dewi — 2024-11-18

Community empowerment is needed in every management of the tourism industry. Kampung Flory has been developed for a long time and benefits the community. The tourist attractions that Kampung Flory owns are quite diverse and offer many choices to tourists. This study aims to examine community empowerment in the management of destinations in Kampung Flory followed by organizing a management model according to the tourism institutions in Kampung Flory. This study uses a quantitative approach. Methods of data collection are carried out by observation, questionnaires, and literature study with the number of respondents being 123 people. Data analysis methods using descriptive statistical analysis methods assisted by a Likert scale. The results of this study indicate that social empowerment and economic empowerment for the people of Kampung Flory are good. The average score of all these variables is 3.56 indicating that the community strongly agrees with empowerment because from the initial stage to the tourism development stage in Kampung Flory is carried out all by the community. The form of community empowerment in Kampung Flory is in the form of community involvement in the management of tourism objects such as recruitment as labor and opening a business in the tourist area of Kampung Flory.