Jurnal Abdimas Pariwisata

Peningkatan Pariwisata Kota Semarang melalui Edukasi Wisata Digital dan Literasi Keuangan Digital pada Siswa SMK Teuku Umar Semarang

Diana Puspitasari — 2026-01-15

Digital tourism and digital financial literacy are among the contributors to the increase in a behind local economic growth. The objective of this Community Service (PKM) activity is to provide students with basic knowledge and understanding of the concepts of digital tourism and digital financial literacy, so that students have the competence to understand the importance of smart and sustainable digital tourism and digital financial literacy, thereby encouraging the growth of digital tourism in Indonesia. The partners in this Community Service (PKM) activity are students in grade XII at Teuku Umar Vocational School. The implementation of this program has proven to increase students' understanding of digital tourism and digital financial literacy.

Analisis Pengembangan Objek Wisata Alam Watu Maeta dengan Pendekatan River Eco-Landscape

Agus Agus — 2026-01-15

Watu Maeta has significant potential as a mountain river–based natural tourism attraction that has not yet been optimally developed. Existing conditions indicate limited spatial arrangement, unintegrated facility management, and insufficient community involvement in governance. This community service activity aims to guide for organizing spatial functions within the Watu Maeta tourism area to support sustainable development. The methods employed include participatory and collaborative approaches to tourism planning, field observations to identify actual site conditions, and interviews and focus group discussions (FGDs) to gather data on spatial planning needs. Descriptive analysis was used to assess the effectiveness of the proposed arrangements. The spatial layout was developed through participatory mapping with local communities, supported by block mapping to analyse area allocation. The findings reveal that Watu Maeta requires comprehensive reorganisation through the strategic placement of facilities to support tourism activities while ensuring appropriate land-use zoning. These include areas for tourism activities and facilities, commercial services, outbound and camping, accommodation or tourist villas, semi-outbound activities, parking, and agro-tourism, adopting an eco-recreational landscape model based on low-impact, high-experience principles.

Peningkatan Kapasitas Pokdarwis melalui AI dan Digital Marketing Guna Meningkatkan Daya Saing Kawasan Wisata Waduk Sermo

Sugiyanto — 2026-01-15

Capacity Building of Pokdarwis through AI and Digital Marketing to Enhance the Competitiveness of the Waduk Sermo Tourism Area.”

One of the challenges facing the Sermo Reservoir Tourism Area's competitiveness is the limited capacity of the Tourism Awareness Group (Pokdarwis). This has resulted in a 25-59% decline in tourist numbers in the area since 2022. This Community Service (PkM) initiative aims to increase the capacity of the Gumregah Hargowilis Pokdarwis through the application of technology as a digital marketing tool, currently used to promote the tourism area. The methods used in this initiative include outreach, training, and mentoring. The results of this initiative include an increase in empowerment, such as the creation of social media managed by Pokdarwis, an increase in the number of Pokdarwis members capable of operating technology, including drones, Canva Pro, Capcut Pro, AI:Chat GPT, and techniques for increasing the number of views of content on social media.

Pemberdayaan Masyarakat Desa Melalui Pendampingan Kelompok Sadar Wisata di Desa Tonasa Kabupaten Gowa

Ahmad Ab — 2026-01-15

This community service activity was carried out with the main objective of analyzing the needs and providing in-depth understanding to the community of Tonasa Village, Gowa Regency, regarding the importance of Tourism Awareness and the implementation of the Sapta Pesona concept, in order to foster collective awareness in meeting the needs and expectations of tourists who will visit. The implementation method used was an effective combination of counseling, group discussions, and interactive question and answer sessions, designed to ensure maximum knowledge transfer and active participation from all participants. The results of this activity showed that the beneficiary community was able to comprehensively understand the multidimensional benefits they would enjoy if the village was successfully developed into a tourist village, thereby increasing their collective readiness and motivation to support sustainable tourism programs.

Reaktualisasi Busana Jawa Gaya Yogyakarta Bagi Pemuda Sendangsari Dalam Mendukung Pariwisata Budaya DIY

R. Jatinurcahyo — 2026-01-15

Reactualization Yogyakarta Style Javanese Attire for Sendangsari Youth to Support Cultural Tourism in the Special Region of Yogyakarta. Modernisation and globalisation have influenced how younger generations perceive local culture, including traditional clothing practices. In Sendangsari Village, Bantul, this phenomenon is evident in the limited understanding and skills among youth in wearing Javanese traditional attire in accordance with the Yogyakarta Palace standards. Despite its designation as a cultural village with strong potential to support local wisdom-based tourism, a gap in cultural continuity remains. This community engagement program aimed to Reactualization cultural values through training on traditional Javanese dress etiquette for youth members of Karang Taruna. The methods included theoretical sessions, simulations, hands-on practice, and an inter-hamlet mini festival. A total of 36 participants from 18 hamlets actively took part in the training held at the Sendangsari Village Hall. Evaluation results indicated a high level of participant satisfaction (average score: 4.46), with significant increases in cultural insight (4.78), perceived benefits (4.73), and technical skills (4.62). Participants also expressed a strong interest in joining similar future activities (4.35). The program outputs included training modules, visual documentation, and a published article. This activity demonstrates that cultural preservation can be conducted in an engaging and relevant manner, positioning youth as key agents in sustaining tradition while strengthening Sendangsari’s role as a potential cultural tourism village

Penguatan Kapasitas SDM Pariwisata untuk Pemberdayaan Desa Wisata Jamalsari melalui Program Bimtek

Artin Bayu Mukti — 2026-01-15

Strengthening Tourism Human Resource Capacity for the Empowerment of Jamalsari Tourism Village through a Training Program. A community service program was carried out in Jamalsari Tourism Village, Mijen District, Semarang City, aiming to enhance the capacity of tourism human resources (HR) and digital promotion skills based on local potential. The main problems identified were the lack of competent tour guides and the limited use of digital promotion. The method used was training, mentoring, and evaluation through a participatory approach. The results indicate a significant improvement in participants’ skills in hospitality, tour guiding, and creating digital content for social media and the village’s promotional website. This program has generated tangible impacts, such as increased community awareness of professionalism in tourism and the strengthening of the village’s digital identity. The findings confirm that training-based empowerment and digital innovation are effective strategies to strengthen the competitiveness of community-based tourism destinations

Penguatan Kapasitas SDM dan Pengelolaan Usaha Berbasis Bahan Lokal dalam Mendukung Transformasi Pariwisata Regeneratif di Labuan Bajo

Ni Luh Dita Priliani — 2026-01-15

Strengthening human resource capacity and local ingredient-based business management to support the regenerative tourism transformation in Labuan Bajo. This community service program aims to strengthen tourism entrepreneurs and MSMEs in Labuan Bajo through a thematic training series with 50 participants on micro-business bookkeeping, MSME taxation, regenerative tourism, service excellence, and hands-on mixed-beverage preparation using local ingredients. The activities were delivered in a two-day, in-person format that included an institutional opening, core lectures, Q&A sessions, guided practice and discussion, a satisfaction survey, and a certificate awarding ceremony. The methods combined interactive lectures, case-based learning, structured practice, and mentoring-style clinics to ensure the transfer of operationally relevant skills. The approach integrates financial record‑keeping literacy, tax compliance, a service excellence pathway from good to great, and regenerative tourism principles that emphasise human capacity building and the use of local inputs to retain added value within the region. Expected outcomes include improved foundational understanding of bookkeeping and taxation, readiness to apply consistent service standards, and the capability to design locally rooted beverage products aligned with tourist market needs.

Pelatihan Mixology Berbasis Inovasi Minuman di Desa Wisata Ngestirejo, Gunung Kidul .

Lutfi Hendriyati — 2026-01-15

Community Empowerment of Ngestirejo Tourism Village, Gunung Kidul through Beverage Innovation-Based Mixology Training. This community service activity aims to improve the skills and creativity of the Ngestirejo Tourism Village community in Gunung Kidul through mixology training. The training was conducted using lectures, demonstrations, and hands-on practice, involving lecturers and practitioners from the Yogyakarta Tourism Academy. The material provided included the history of coffee, the basics of mixology, drink-making techniques (stirring, shaking, blending, muddling, and straining), as well as practical training in making innovative coffee drinks, such as Melon Coffee and Coffee Lecy Vanilla. This activity not only successfully introduced the basic concepts and techniques of mixology, from equipment use, mixing techniques, ingredient selection, to presentation aesthetics, but also encouraged participants to innovate by creating signature drinks that utilize the potential of local ingredients. Overall, the mixology training achieved its service objectives, namely improving technical skills, encouraging innovation, and fostering the entrepreneurial spirit of the community. This activity is not only an educational tool, but also a strategic step in strengthening the village's position as a creative, independent, and highly competitive tourist destination.

Pemberdayaan Generasi Muda dalam Mewujudkan Wisata Berkelanjutan di Desa Purwodadi Kabupaten Malang

Oka Satrio Wicaksono — 2026-01-15

Potensi wisata di Desa Purwodadi harus dimanfaatkan secara optimal dan berkelanjutan supaya memiliki nilai guna yang dapat meningkatkan kesejahteraan masyarakat maupun lingkungan yang berkelanjutan. Hal ini didukung dengan keberadaan daerah potensial pada Desa Purwodadi untuk dikembangkan karena memiliki potensi wisata yang sangat besar. Kurangnya pemanfaatan potensi sumber daya yang ada di Desa Purwodadi ini menyebabkan masyarakat sekitar sangat bergantung kepada hasil laut. Faktor utamanya, antara lain kurangnya minat generasi muda ikut andil dalam pembangunan daerah. Sayangnya, potensi yang ada tersebut belum dikembangkan secara optimal karena minimnya pengetahuan generasi muda terkait pemanfaatan potensi wisata di sektor perikanan dan kelautan. Melihat potensi Desa Purwodadi khususnya wisata pantai Banyu Anjlok, pantai Lenggoksono, dan pantai Bolu-Bolu menjadikan tim kami berinisiasi untuk mengembangkan kawasan wisata tersebut. Potensi wisata tersebut sesuai dengan fokus Kementerian Pariwisata dan Ekonomi Kreatif untuk mewujudkan pariwisata berkualitas dan berkelanjutan. Metode yang digunakan yaitu melalui program sosialisasi, pelatihan, serta monitoring dan evaluasi diharapkan dapat menjadi desa wisata pesisir mandiri. Melalui Program Penguatan Kapasitas Organisasi Mahasiswa (PPK ORMAWA), pemanfaatan potensi wisata di Desa Purwodadi dapat diresmikan menjadi kawasan wisata yang sah melalui kerja sama bersama beberapa stakeholder seperti mitra, masyarakat, Pemerintah Desa Purwodadi, dan Kemendikbud.

Pelatihan dan Pendampingan Pemasaran Berbasis Digital Guna Meningkatkan Tingkat Kunjungan Wisatawan bagi Pengelola Desa Ekowisata Pancoh

Endang Widayati — 2026-01-15

Digital-Based Marketing Training and Counselling to Increase the Level of Tourist Visits for Pancoh Ecotourism Village Managers. Pancoh Ecotourism Village, located in Girikerto, Turi District, Sleman Regency, Special Region of Yogyakarta, has comprehensive tourism appeal in terms of attractions, amenities, and accessibility. However, the village experienced a significant decline in visitor numbers during the Covid-19 pandemic and continues to face limitations in human resource capacity. This community service program aims to enhance managerial capacity through digital literacy training, digital marketing training and mentoring, tourism village governance training, excellent service training, and assistance with the Integrated Financial Information System (SIKT). The implementation method consists of socialisation, training, technology application, mentoring, evaluation, and program sustainability. The results show improved understanding and implementation of digital literacy, digital marketing, SIKT, tourism village management, and excellent service, which are expected to increase visitor numbers to Pancoh Ecotourism Village.

Pelatihan dan Pendampingan Penyelenggaraan Event Sidekah Bumi Lembur Sawah dan Festival Jajanan Lembur, di Kampung Lembur Sawah Bogor

Fetty Nurmala Rossi — 2026-01-15

Training and Assistance for Managing an Event of the Sidekah Bumi Lembur Sawah dan Jajanan Lembur Festival in Lembur Sawah Village. The community service activity aims to increase the capacity of the community, especially the youth of Saung Eling, in managing events implemented using a participatory method that integrates event management training, technical assistance for the Sidekah Bumi and Jajanan Lembur Festival, and involvement of students. This approach is based on the principles of community-based tourism. The activity results showed increased community understanding, especially the organizing committee, regarding good event management based on the pre-, during, and post-event stages, as well as increased community contribution and participation in tourism development through managing events.

Pengembangan Storytelling Desa Wisata melalui Pementasan Drama dan Event Budaya Umbul Sidomulyo 2025

Hary Hermawan — 2026-01-30

Development of Tourism Village Storytelling through Drama Performances and the Umbul Sidomulyo Cultural Event 2025. This Community Service Program (PKM) aims to develop and disseminate storytelling techniques in Umbul Sidomulyo Tourism Village through drama performances and the Umbul Sidomulyo Cultural Event 2025. Storytelling was selected as an effective tourism communication medium to enhance visitor experiences and strengthen the cultural identity of the tourism village. The implementation methods included material preparation, training for tourism stakeholders, implementation during the cultural event, and evaluation. The results demonstrate improvements in guides’ skills in delivering tourism narratives, strong community enthusiasm, and increased tourist visitation interest. This program contributes to strengthening the competitiveness of Umbul Sidomulyo Tourism Village as a destination based on cultural values and local narratives.

Pengembangan Daya Tarik Wisata Pelawan Melalui Penguatan Pokdarwis di Pangke Barat Kabupaten Karimun

Uchi Erma — 2026-01-31

Development of Pelawan Tourist Attractions Through Strengthening Pokdarwis in West Pangke, Karimun Regency

This community service activity aims to support the development of the tourist attraction of Pelawan Beach, Karimun Regency, by strengthening the role of the Tourism Awareness Group (Pokdarwis) and the participation of the local community. Pelawan Beach has natural tourism potential in the form of white sand, panoramic sea views, and sunset views, but its management is still not optimal, especially in terms of supporting facilities and promotion. The scope of this service includes community service activities based on student social internships in supporting coastal tourism destinations. The service method is implemented through social internship activities for students of the Sociology Study Program of Raja Ali Haji Maritime University, with work programs including building beach swings, wooden bridges as photo spots, creating mini parks, community empowerment socialisation, and making identity signs. The results of the activity show that the addition of simple tourism facilities and educational activities can increase the visual appeal of the destination and support social media-based tourism promotion. In addition, the socialisation carried out increased public awareness of the importance of involvement in tourism management. This activity shows that collaboration between students, Pokdarwis and the local community plays a vital role in the development of sustainable coastal tourism

Integrasi Wisata Halal dan Pemberdayaan Pesantren dalam Pengabdian kepada Masyarakat

Muhammad Najib Bin Noh Seth — 2026-02-06

Integration of Halal Tourism and Pesantren Empowerment in Community Service: A Model for Social and Spiritual Development.

This community service program aims to develop a pesantren-based halal tourism model by establishing a professional social homestay at PPPA Raudhatul Jannah, Bantul. The initiative is strategically designed to enhance financial sustainability, enabling free Qur'anic education for underprivileged students and orphans. Utilising a participatory engagement approach, the program involves academics, administrators, and residents. Key implementation steps include homestay management assistance, integration of intensive tahfidz programs, and local economic empowerment through traditional halal culinary activities. Results indicate that the social homestay model serves as a viable, sustainable funding mechanism while strengthening the pesantren's role as an inclusive centre for da'wah and community empowerment. This integrated approach transforms the institution into a faith-based social enterprise. Furthermore, this model contributes to halal tourism grounded in spiritual values and fosters opportunities for international academic collaboration to support the broader dissemination of Islamic values.