Pengaruh Kualitas Informasi terhadap Keputusan Memilih Objek Wisata dengan Trust sebagai Variabel Intervening
Studi pada Followers Akun Instagram @folkindonesia
DOI:
https://doi.org/10.36276/mws.v18i2.98Keywords:
social media, information quality, trust, InstagramAbstract
The purpose of this study is to analyze and discuss the influence of information quality on the decision to choose attractions with trust as an intervening variable. The sampling technique used was non-probability sampling with a purposive sampling method. The population in this study is the age category 17-40 years which is infinite who has become followers of @folkindonesia with a sample of 220 respondents. The questionnaire was distributed online then measured by the Likert scale and path as data analysis. The results showed that the quality of information and trust significantly influence the decision to choose attractions. But not with the information’s quality which doesn’t have a significant direct effect without trust as a mediator on the decision to choose a tourists destination. Furthermore, this study also found that information quality has a significant effect on trust. Meanwhile, based on the Sobel test results trust variable succeeded in mediating the relationship between the information quality variable on the decision to choose a tourists destination
References
Adityo, B. (2011). Analisis Pengaruh Kepercayaan, Kemudahan Dan Kualitas Informasi Terhadap Keputusan Pembelian Secara onLine di Situs Kaskus. doi:10.1017/CBO9781107415324.004
Afifah K. (2015). Pengaruh Social Media Marketing Terhadap Tingkat Brand Awarness Roaster and Bear Coffee Lounge & Kitchen.
Afifah, K. (2015). Pengaruh Social Media Marketing Terhadap Tingkat Brand Awarness Roaster and Bear Coffee Lounge & Kitchen, 1–32.
Anggraeni P & Madiawati PN. .(2016). The Efect Of Trust And Information Quality To Online Purchase Decision On The Site Www.Traveloka.Com Penia. e-Proceeding Management . 3(2):1880-1887.
Chen, C. (2016). Social Media and its influence on destination image, tourist satisfaction and behavioral intentions of tourists visiting Shanghai.
Cravens,W.D. (2008). Pemasaran Strategi, Cetakan 3, Jakarta: Erlangga
Dȩbski M, & Nasierowski, W. (2017). Criteria for the Selection of Tourism Destinations by Students from Different Countries. doi:10.1515/fman-2017-0024
Engel F, J., Blackwell, R. D., & Miniard, P. W. (1995). Perilaku Konsumen Jilid 2. Jakarta: Binarupa Aksara.
Fendini; Dian, S; Kertahadi; Riyadi. (2014). Pengaruh kualitas sistem dan kualitas informasi terhadap kepuasan pengguna (Survei Pada Karyawan Pengguna Aplikasi Pelayanan Pelanggan Terpusat (AP2T) di PT. PLN (Persero) Area Malang). J Penelitian Fak Ilmu Adm Univ Brawijaya Malang. doi:10.1017
Ferreira AT. (2014). Organizational trust: Mayer, Davis and Schoorman a review. http://www.quaesti.com
Filieri R; Alguezaui, S; McLeay F. (2015). Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth. Tour Manag, 51:174-185. doi:10.1016/j.tourman.2015.05.007
Fotis J, Buhalis D, Rossides N. (2012). Social Media Use and Impact during the Holiday Travel Planning Process. Inf Commun Technol Tour, 13(24). doi:10.1007/978-3-7091- 1142-0_2
Ghozali, Imam. (2013). Aplikasi Analisis Multivariate dengan Program IBM SPSS 21 Update PLS Regresi. Semarang: Badan Penerbit Universitas Diponegoro.
H. A.-R As’ad & A.Y. Alhadid. (2014). The Impact of Social Media Marketing on Brand Equity: An Empirical Study on Mobile Service Providers in Jordan. Review of Integrative Business & Economics Research, 3(1), 315-326.
Imanto MA, I FNN, Remiasa M, et al. Konsumen Sebagai Variabel Intervening Pada Artotel Hotel Surabaya. 392-404.
Kotler, P. (2005). Manajemen Pemasaran. Jilid 1 dan 2. PT.Indeks. Kelompok Gramedia: Jakarta.
Huriyati, R. (2010). Bauran Pemasaran dan Loyalitas Konsumen. Alfabetha: Bandung.
Kotler, P. (2008). Manajemen Pemasaran di Indonesia (Analisis, Perencanaan, Implementasi dan Pengendalian). Salemba Empat: Jakarta.
Kotler, P., & Keller, K.L. (2009). Marketing management (13 th ed). Upper Saddle River. New Jersey:Pearson Education, Inc..
Kotler, Philip and Gary Armstrong. (2008). Principle of Marketing. Pearson Educational Internasional. Canada: Prentice Hall.
Kotler, P & Kevin, LK. 2009. Manajemen Pemasaran. Edisi 13. Jilid I. Terjemahan oleh Bob Sabran, MM. Jakarta: Erlangga.
Kotler, P & Amstrong. (2009). Dasar-dasar pemasaran. Edisi Kesembilan.PT. Indeks: Jakarta.
Louise H, April P. (2017). Does Social Media Influence an Individual’s Decision to Visit Tourist Destinations? Using a Case Study of Instagram.
Lupiyoadi, R. (2013). Manajemen Pemasaran Jasa Berbasis Kompetensi (Edisi 3). Jakarta: Salemba Empat.
Malhotra, N.K, (2010). Marketing research: An applied. Pearson Education
Mohammed, AA. (2016). Does eWOM influence destination trust and travel intention: A medical tourism perspective. Econ ResIstraz, 29(1):598611. doi:10.1080
Mulyono D. (2016). Pengaruh Media Sosial Terhadap Keputusan Memberikan Donasi Pada Rumah Zakat.
Munar AM, & Jacobsen JKS. (2016). Trust and Involvement in Tourism Social Media and Web-Based Travel Information Sources. Scand J HospTour, 13(1):119. doi:10.1080/15022250.2013.764511
Naresh K Malhotra. (2009). Relationship marketing, customer satisfaction and loyalty: a theoretical and empirical analysis from an asian perspective.
Putri E.N. (2017). Loyalitas Pelanggan (Survei pada Pelanggan Toko Oen Malang). Rakyat, 62 (1):63-72.
Ratnasingam P. (2012). Customer’s Trust Indicators in the Online Hotel Booking Decision. Int J Business Humanit Technol, 2(2):192-198.
Sari, A.N (2016). Pengaruh Kepercayaan, Kemudahan, dan Kualitas Informasi Terhadap Keputusan Pembelian Secara Online di Situs Shopee
Setiawan PY, Wibawa IMA. (2018) The Effect of EWOM on Intention to Visit and The Mediating Role of Destination Image. IOSR J Bus Manag, 20(9):21 – 27. doi:10.9790/487X-2009072127
Shyle I, Hysi V. (2017). Social Media and its Impact on Decision Making for Trip. Eur J Interdiscip Stud, 1(1):8. doi:10.26417/ejis.v1i1.p8-15
Sterrett D, Malato D, Benz J, Kantor L, Tompson T, Rosenstiel T, Sonderman J & Loker K.(2019). Who Shared It?: Deciding What News to Trust on Social Media, Digital. Journalism,7:6,783-801
Sugiono. (2008). Metode Penelitian Pendekatan Kuantitatif, Kualitatif dan R & D. Alfa Beta: Bandung.
Sugiyono. (2017). Metode Penelitian Pendidikan (Pendekatan Kuantitatif, Kualitatif dan R&D). Bandung: CV. Alfabeta.
Sugiyono. (2012). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.
Tjiptono, F. 2007. Manajemen Jasa. Andi: Yogyakarta.
tekno.kompas.com. (2018). Riset Ungkap Pola Pemakaian Medsos Orang Indonesia", https://tekno.kompas.com/read/2018/03/01/10340027/riset-ungkap-pola-pemakaian-medsos-orang-indonesia
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Husnul Fuad Maulana
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
