SWOT Analysis In Bumi Sawunggaling Hotel Bandung

Authors

  • Prima Setia Judha Pranatha Universitas Dian Nuswantoro Semarang
  • Izza Ulumuddin Ahmad Asshofi Universitas Dian Nuswantoro, Semarang

DOI:

https://doi.org/10.36276/mws.v21i1.304

Keywords:

SWOT Analisis, Matriks SWOT, Hotel Bumi Sawunggaling

Abstract

At this time, Indonesia has entered the New Normal period, or adaptation of new habits is a method carried out by the Indonesian government during the global Covid-19 pandemic. So that people can continue to carry out activities as usual by implementing health protocols during a pandemic. The purpose of this study is to examine the SWOT (Strengths, Weaknesses, Opportunities, and Treats) study at the Bumi Sawunggaling hotel in Bandung, which the researcher will do as a step in exploiting the potential that exists in the Bumi Sawunggaling hotel and as an effort in increasing revenue at Hotel Bumi Sawunggaling. In this study, the method used is qualitative. The qualitative research method, as said by Sugiyono (2009:9), is a research method carried out to examine every condition of an object naturally, and researchers here are the main instrument; data collection techniques are carried out based on the results of observations and interviews.

Author Biographies

Prima Setia Judha Pranatha, Universitas Dian Nuswantoro Semarang

Prima Setia Judha Pranatha, SST.Par, MM.Par,  adalah dosen tetap di Program Studi Pengelolaan Perhotelan, Universitas Dian Nuswantoro Semarang, Indonesia.

Izza Ulumuddin Ahmad Asshofi, Universitas Dian Nuswantoro, Semarang

Izza Ulumuddin Ahmad Asshofi,  SE, MM.Par, adalah dosen tetap di Program Studi Pengelolaan Perhotelan, Universitas Dian Nuswantoro Semarang, Indonesia.

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Published

2023-03-30

How to Cite

Pranatha, P. S. J., & Asshofi, I. U. A. (2023). SWOT Analysis In Bumi Sawunggaling Hotel Bandung. Media Wisata, 21(1), 107–119. https://doi.org/10.36276/mws.v21i1.304