Pengembangan Produk dan Pemasaran Desa Wisata Digital

Program Insentif Pengabdian Masyarakat Terintegrasi dengan Merdeka Belajar Kampus Merdeka Berbasis Kinerja Indikator Kinerja Utama bagi Perguruan Tinggi Swasta Tahun 2022

Authors

  • Hary Hermawan Sekolah Tinggi Pariwisata AMPTA
  • Hamdan Anwari Sekolah Tinggi Pariwisata AMPTA
  • Dhimas Setyo Nugroho Universitas Terbuka
  • Agnestasya Monica Putri Hendrajaya Sekolah Tinggi Pariwisata Ampta Yogyakarta
  • Nadita Eka Chandrawati Sekolah Tinggi Pariwisata AMPTA
  • Pitta Theresia br Girsang Sekolah Tinggi Pariwisata AMPTA

Keywords:

Digital Marketing, Tiktok, Youtube, Instagram, Tourism Marketing

Abstract

The development of digital tourism village products and marketing.

In the competitive tourism business, digital marketing has become a crucial need in this non-restricted space and time era. The Sekolah Tinggi Pariwisata AMPTA is trying to solve various problems in the Garongan Tourist Village through Community Service (PKM), which includes: (1) Facilitating the creation of company profile videos and vlogs for the Garongan tourist village; (2) Training in the creation of digital promotion content on Instagram and Facebook; (3) Training in the creation of vlog content for TikTok promotion; (4) Training in optimizing YouTube for digital promotion content; (5) Training in optimizing landing pages and using paid advertising; (6) Facilitating and mentoring in the creation of websites and landing pages for the Garongan Tourist Village; (7) Facilitating and mentoring in the creation of Instagram content. This activity is carried out with the support of integrated community service incentives from the Merdeka Belajar Kampus Merdeka (MBKM) scheme of the Community Empowerment Program in 2022 by the Director General of Higher Education Research and Technology, Ministry of Education, Culture, Research, and Technology.

Author Biographies

Hary Hermawan, Sekolah Tinggi Pariwisata AMPTA

Dosen, Sekolah Tinggi Pariwisata AMPTA

Hamdan Anwari, Sekolah Tinggi Pariwisata AMPTA

Dosen, Sekolah Tinggi Pariwisata AMPTA

Dhimas Setyo Nugroho, Universitas Terbuka

Dosen, Universitas Terbuka

Agnestasya Monica Putri Hendrajaya, Sekolah Tinggi Pariwisata Ampta Yogyakarta

Mahasiswa, Sekolah Tinggi Pariwisata Ampta Yogyakarta

Nadita Eka Chandrawati, Sekolah Tinggi Pariwisata AMPTA

Mahasiswa, Sekolah Tinggi Pariwisata AMPTA

Pitta Theresia br Girsang , Sekolah Tinggi Pariwisata AMPTA

Mahasiswa, Sekolah Tinggi Pariwisata AMPTA

References

Cornellia, A. H., Hermawan, H., & Sinangjoyo, N. J. (2022). The Feasibility of Museum Social Media for Millenial: A Case Study in Sonobudoyo and Sandi Museums Yogyakarta Indonesia. Media Wisata, 20(2), 171-176.

Hermawan, H., Santosa, S., Nurfitriana, C. N., Saputra, A. D., Sinangjoyo, N. J., & Wijayanti, A. (2022). The significance of tourism attraction and social media promotion on the interest of return visit. Tourism and Hospitality International Journal, 18(1), 60-83.

Hermawan, H. (2016). Dampak Pengembangan Desa Wisata Nglanggeran Terhadap Ekonomi Masyarakat Lokal. Jurnal Pariwisata, 3(2), 105–117.

Hidayah, N. (2019). Pemasaran Destinasi Pariwisata. Alfabeta.

Tarunajaya, W. B., Simanjutak, D., Setiawan, B., Afriza, L., Palupi, S., Ariani, V., & Hutagalung, M. H. (2020). Pemberdayaan Masyarakat Desa Wisata Berbasis Pendampingan: Kerjasama Kemenparekraf, Kemendes PDTT dan Perguruan Tinggi (B. Setiawan dkk, Ed.). Direktorat Pengembangan SDM Pariwisata, Kementerian Pariwisata dan Ekonomi Kreatif/ Badan Pariwisata dan Ekonomi Kreatif

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Published

2023-01-17

How to Cite

Hermawan, H., Anwari, H., Nugroho, D. S., Hendrajaya, A. M. P., Chandrawati, N. E., & Girsang , P. T. br . . . . . (2023). Pengembangan Produk dan Pemasaran Desa Wisata Digital: Program Insentif Pengabdian Masyarakat Terintegrasi dengan Merdeka Belajar Kampus Merdeka Berbasis Kinerja Indikator Kinerja Utama bagi Perguruan Tinggi Swasta Tahun 2022. Jurnal Abdimas Pariwisata, 4(1), 46–61. Retrieved from http://jurnal.ampta.ac.id/index.php/JAP/article/view/434

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